Link your Instagram account

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If you have an Instagram professional account, you can link your Instagram account to your Pinterest account. There are a few reasons why linking your Instagram account to your Pinterest profile is beneficial.

If anyone shares your Instagram content on Pinterest, it will be attributed to you. A link to your Pinterest profile and a follow button will appear alongside any Pins with your content.

You can track the performance of all Pins featuring your content. To view Pin analytics and stats from Pins featuring your content, you’ll need a Pinterest business account.

You can cross-post instantly from Instagram to Pinterest. When you set up auto-publishing, your future Instagram posts will be turned into Pins automatically.

Link your Instagram account and enable auto-publishing

Link your Instagram account so anything you post on Instagram automatically creates a new Pin on Pinterest. Auto-publish is enabled when you link your account. You have the option to disable Auto-publish under Link to Pinterest in your Settings.

When you claim your account, a new Pin will be created whenever you post something new to Instagram. Plus, you can import existing Instagram content from the last 90, 180 or 365 days. The default option will be 365 days. If you have a claimed domain, it will take people directly to the website you claimed when they click Visit Site on your Pins. There will also be a link to the original Instagram post in the Pin description.

Go to

and log in to your Pinterest account

Click at the bottom left of your screen

Click Settings

Select Link to Pinterest from the side menu

Click Link the arrow-forward icon next to Instagram

In the pop-up window, log in to your Instagram account

If you don’t have an Instagram professional account, you’ll be prompted to convert your personal account to a professional account

Click Allow to grant Pinterest permissions to view your profile and access your media

Once your account is connected, auto-publishing will be enabled, which you can turn off later if you change your mind. You’ll also have a few more options:

A new Social board will be created on your profile for your Instagram content. You can choose a different board after the initial setup process is complete.
Select whether you want to Also publish posts from the last 90 days, 180 or 365 days or None. The default option will be 365 days.

To complete the setup process, click Next

(Optional) You'll have the option to exclude certain content when auto-publish is enabled

If you have a business account, you can access your settings by clicking the arrow-down icon at the top right of your screen.

Open the Pinterest app on your device and log in to your Pinterest account

Tap your profile picture at the bottom-right corner of the screen

Then, tap your profile photo at the top-left of your screen

Tap Link to Pinterest

Tap Link

In the pop-up window, log in to your Instagram account

Tap Allow to grant Pinterest permissions to View your profile and access media (required)

Once your account is connected, auto-publishing will be enabled, which you can turn off later if you change your mind. You'll also have a few more options:

A new Social board will be created on your profile for your Instagram content. You can choose a different board after the initial setup process is complete.
Select whether you want to Also publish posts from the last 90, 180 or 365 days, or None. You can turn this off later if you change your mind. The default option will be 365 days.

To complete the setup process, tap Done

Note: If you have a business account, you can access your settings by logging in to your Pinterest account, tapping your profile photo at the bottom-right of the screen and then tapping the ellipsis icon at the top-right corner.

Open the Pinterest app on your device and log in to your Pinterest account

Tap your profile picture at the bottom-right corner of the screen

Then, tap your profile photo at the top-left of your screen

Tap Link to Pinterest

Tap Instagram, then tap Link

On the next screen, log in to your Instagram account

Tap Allow to grant Pinterest permissions to View your profile and access media (required)

Once your account is connected, auto-publishing will be enabled, which you can turn off later if you change your mind. You'll also have a few more options:

A new Social board will be created on your profile for your Instagram content. You can choose a different board after the initial setup process is complete.
Select whether you want to Also publish posts from the last 90, 180 or 365 days, or None. The default option will be 365 days.

To complete the setup process, tap Done.

Update your settings

To turn off auto-publishing, go to your Settings on desktop and select, and select Import content. Then select Manage next to Instagram to disable auto-publishing. When this is on, we’ll no longer create a new Pin when you post on Instagram. Remember, if you disable and later enable auto-publishing, content posted on Instagram while auto-publishing is disabled won’t be automatically published.

After claiming an account or website, you can remove it by selecting the option to Unclaim. Your accounts will no longer show as linked in your Settings.

Exclude by keywords

Note: Currently, this feature can only be activated on desktop.

You can automatically exclude sponsored, copyrighted, or general Instagram content from being auto-published by adding phrases, hashtags, or keywords that appear in the original Instagram caption. Follow the steps below to learn how to exclude certain content when auto-publish is enabled.

Go to

and log in to your Pinterest account

Click in the bottom-left corner of your screen

Click Import content

Click Manage the arrow-forward icon

Under the Instagram Account Claiming Settings section, enter a word, phrase or hashtag that you want to exclude when auto-publishing your Instagram content

Press enter or return on your keyboard to save

It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to use keyword filtering for your auto-published Instagram content. You can see those instructions by tapping Web above.

Social sharing tips and best practices

While it’s not required, we recommend keeping your Instagram public so people on Pinterest who engage with your content can view the original post.

You can import up to 150 Instagram posts per day to Pinterest. This is limited to posts that are less than 90 days old. To create a Pin from an older post, upload the image or video directly to Pinterest instead.

Business accounts on Instagram can only be linked by the primary account holder. If there are multiple accounts associated with your Instagram login, only the primary account will be synced to Pinterest.

Your Instagram posts will always auto-publish to the same Pinterest board. You can find the option to change the board by going to your Settings, then selecting Claimed accounts.

If your Instagram posts feature music you don't have permission to use on Pinterest, it will be muted. Learn more about using music in your Pins.

If your original Instagram post includes links to products, learn how to tag products on Pinterest to make your Pins shoppable.

Questions about linking your Instagram account

Remember, you need an Instagram professional account to link your Pinterest account. Also ensure that your Instagram account is public. If none of these resolve your issue, the feature may not be available in your country.

Once auto-publishing is set up and working correctly, it can take up to 24 hours for a new Pin to appear on Pinterest after you post it on Instagram.

It can take up to 72 hours for those past posts to finish importing existing Instagram posts.

When you unlink your Instagram account from your Pinterest account, no new Pins will be created from your Instagram posts. It won’t, however, delete Pins that were previously created from your Instagram posts when your accounts were linked. Learn more about how to delete Pins.

Pinterest and Instagram do not need to be unlinked to stop auto-publishing. Edit your auto-publishing settings on Pinterest to stop your Instagram account from creating new Pins automatically. [Insert direct link to section where you can edit settings].

Note: Existing Pins that have already been imported with licensed Instagram music won’t be removed when you disable auto-publishing. You must delete or edit those specific Pins if they’re still causing content violations. New Instagram posts won’t automatically create Pins once auto-publishing is turned off.

What's next

You can claim websites on Pinterest too. Learn more about how to claim your website so you can track how often your content is shared on Pinterest.

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