You can use Idea Pins to record multiple videos, add images, lists and custom text in a single Pin. Like other Pins, Idea Pins will stay on your boards once you’ve published them. Once you’ve published at least one Idea Pin, the Pin will be displayed on your profile at the top of your Created tab along with all of your Idea Pins.

You can use Idea Pins to:

  • Create a step-by-step guide, project or recipe
  • Upload multiple short videos with additional descriptive text or text overlay
  • Customize the colors and fonts in your Pin
  • Improve your targeting with topic tagging
  • Curate a collection of products
  • Tell a story in a new way
    • Before you get started

    Here's what to do before you create an Idea Pin:

    Review the Creator Code and follow guidelines

    You’ll need to adhere to the Creator Code to create Idea Pins. The Creator Code is a pledge to create Idea Pins that follow our community guidelines. If an Idea Pin violates our guidelines, you may lose access to create Idea Pins. 

    If you repeat the same action too many times a temporary block may automatically be put on your account if we notice that you've repeatedly done the same action in a short period of time. This is to prevent spam on Pinterest and to keep Pins working properly.

    Free up space on your device

    You can create an Idea Pin and save it as a draft to come back and publish at a later time. You’ll need 100MB of storage space available on your mobile device to create a new Idea Pin draft, but you can save unlimited drafts on your desktop. If you’re low on storage space to save Idea Pin drafts, you’ll need to free up space on your mobile device by deleting files, pictures or apps. Without enough storage space, you will not be able to create Idea Pins.

    Additionally, you cannot edit your drafts across different devices.

    Allow downloads and sharing

    You can choose to allow people who view your Idea Pins to download the Pin to their mobile device or share it to their social networks. The downloaded Idea Pin will feature a watermark with your username. If you want people to be able to download your Idea Pins, you will have to turn this option on. This option will be turned off by default.

    From your profile, tap then tap Settings. Tap Social permissions then toggle the switch next to Idea Pin downloads to turn the option on or off. This will apply to all of your published Idea Pins.

    Create an Idea Pin

    Note: No longer seeing the option to create an Idea Pin? We recently announced changes to the way you make Pins, bringing together all the best creation features in one simple flow. Learn how to use our new Pin creation tool. 

  • Log in to your Pinterest account.
  • Click Create, then click Create Idea Pin.
  • Click Create new or click on one of your drafts.
  • Click  to select an image or video from your computer (or drag and rop into the upload window).
    • Use the Pinterest app to select more than one image or video (this feature isn't available on desktop). Multiple images and videos will be stitched together into a single video Pin.
  • Fill out some information about your Pin:
    • Title: Enter a title for your Pin. 
    • Cover: If you uploaded a video, tap Edit cover to choose a thumbnail.
    • Description and details: Write a description of your Pin and share more details by adding ingredients, supplies, or notes.
    • Link: If you have one, add a link to give people on Pinterest a place to learn more. 
    • Board: If you’d like to add your Pin to a board, choose one from the drop-down menu or click Create board to create a new one. 
    • Tags: You can add up to 10 tagged topics to your Pin to help people searching for similar ideas find your Pin. 
    • Publish later: If you have a business account, you’ll see the option to Publish at a later date (you can schedule up to 30 days in advance). 
    • Advanced settings: Select More options to turn comments and shopping recommendations on or off. 
  • Click  at the top-right corner of your image or video to edit and add special effects.
  • Click Done to finish editing. 
  • Click Publish.
    •

    Note: No longer seeing the option to create an Idea Pin? We recently announced changes to the way you make Pins, bringing together all the best creation features in one simple flow. Learn how to use our new Pin creation tool. 

  • Open the Pinterest app on your device and log into your Pinterest account.
  • Tap at the bottom of the screen.
  • Tap Create, then select Pin.
  • Select one or more images or videos from your device, or tap   to take a new photo or video. 
    • If you select multiple images and videos, they'll be stitched together into a single video Pin.
    • If you want to work on a previously saved draft, tap in the bottom-right corner to select an Idea Pin draft.
  • Tap Next.
  • Use the menu at the bottom to edit your images and videos, add text and other effects. 
  • When you're finished editing and adding effects, tap Next.
  • Fill out some information about your Pin:
    • Title: Enter a title for your Pin.
    • Cover: If you uploaded multiple images or videos, tap Edit cover to choose a thumbnail for your Pin.
    • Details: Write a description of your Pin (this field is especially helpful for specifying ingredients, listing supplies, or adding notes).
    • Link: If you have one, add a link to give people on Pinterest a place to learn more.
    • Board: If you’d like to add your Pin to a board, choose one from the drop-down menu or click Create board to create a new one.
    • Tags: You can tag up to 10 related topics to help people searching for similar ideas find your Pin.
    • Schedule publish date: If you have a business account, select when you’d like to publish your Pin (you can schedule it up to 30 days in advance).
    • Settings: Tap Advanced Settings, then toggle the switch to allow comments, shopping recommendations, or add a paid partnership label.
  • Tap Publish.
    •

    Note: No longer seeing the option to create an Idea Pin? We recently announced changes to the way you make Pins, bringing together all the best creation features in one simple flow. Learn how to use our new Pin creation tool. 

  • Open the Pinterest app on your device and log into your Pinterest account.
  • Tap at the bottom of the screen.
  • Tap Create, then select Pin.
  • Select one or more images or videos from your device, or tap   to take a new photo or video. 
    • If you select multiple images and videos, they'll be stitched together into a single video Pin.
    • If you want to work on a previously saved draft, tap in the bottom-right corner to select an Idea Pin draft.
  • Tap Next.
  • Use the menu at the bottom to edit your images and videos, add text and other effects. 
  • When you're finished editing and adding effects, tap Next.
  • Fill out some information about your Pin:
    • Title: Enter a title for your Pin.
    • Cover: If you uploaded multiple images or videos, tap Edit cover to choose a thumbnail for your Pin.
    • Details: Write a description of your Pin (this field is especially helpful for specifying ingredients, listing supplies, or adding notes).
    • Link: If you have one, add a link to give people on Pinterest a place to learn more.
    • Board: If you’d like to add your Pin to a board, choose one from the drop-down menu or click Create board to create a new one.
    • Tags: You can tag up to 10 related topics to help people searching for similar ideas find your Pin.
    • Schedule date: If you have a business account, select when you’d like to publish your Pin (you can schedule it up to 30 days in advance).
    • Settings: Tap Advanced Settings, then toggle the switch to allow comments, shopping recommendations, or add a paid partnership label.
  • Tap Publish.
    •
    Design your Idea Pin

    You can use a variety of design tools when you’re creating your Pin. Some tools are only available when you create an Idea Pin in the Pinterest app.

    Add text: Select Add text layer at the bottom left corner to add overlay text. Choose a font style, font size, text alignment, color and highlight (see below for a font list). 

    Orientation: Choose a landscape or portrait orientation.

    Aspect ratio: Resize your image or video by adjusting the aspect ratio from 1:2, 9:16, 2:3, 3:4, 4:5 or 1:1.

    Background color: Click the drop-down menu to select or change the background color.

    To access more design tools, please use the Pinterest app on Android or iOS.

    Camera: You can take new photos and videos with the Pinterest camera tool. 

  • Record a video: Tap the record button at the bottom of the screen to record up to five minutes of video. You can record multiple clips and use a variety of editing tools to ensure you get the right shots. 
    • Speed: Tap to increase or decrease your speed from .3x, .5x, 1x, 2x and 3x.
    • Timer: Tap to set a 10 second or three second timer.
    • Limit: Tap and choose how long you want to record for hands free recording anywhere from 60 to 5 seconds.
    • Flash: Tap to turn on flash and tap again to turn off (only available on back-facing camera). 
    • Flip: Tap to flip between the front and back camera and show multiple views. 
    • Ghost: Tap to freeze the last frame of your video to line up objects from the previous clip before recording the next one.
  • Take a photo: Tap the shutter button at the bottom of the screen to take a live photo. 
    • Timer: Tap to set a 10 second or three second timer.
    • Flash: Tap to turn on flash and tap again to turn off (only available on back-facing camera). 
    • Flip: Tap to flip between the front and and back camera.

    • Size: Choose from five different aspect ratios: 9:16, 2:3, 3:4, 4:5 and 1:1. To reposition, tap and move the highlighted area to your desired position.

    Clips: Rearrange, cut and move the slider to adjust the length of your clips. You can also:

  • Rearrange clips: Press and hold on a clip, then drag it where you’d like.
  • Add more clips: Tap  at the bottom of your screen.
  • Delete a clip: Select the clip, then tap the trash icon and confirm by tapping Delete clip.

    • Text: Add multiple text boxes, change your font style (see below for a font list), size, color combination and text position. Once you add overlay text to your Pin, you can edit and adjust the timing by tapping on it.

    Music: You can find a variety of songs in the Pinterest music library. Explore music by song title, genre, mood, and more. Learn more about how to add music to Pins.

    Stickers: There are a variety of stickers you can add to your Pin. Use the search bar at the top to search for stickers with keywords or scroll down to explore stickers by category.

    Types of stickers:

  • @mention: Tag up to five people per Pin.
  • Product: Tag up to five products per Pin. Learn more about how to tag products.
  • Try On: Add products to your Pin for people to try on virtually (with a limit of three per Pin). Learn more about how to use Try On.
  • Photo: Add a photo from your device to use as a sticker.
  • Illustrations and GIFs: Choose from a variety of illustrated stickers and GIFs to add a pop of color, catch the eye, or draw attention to something in your Pin.
  • Board sticker: Tag up to five of your boards per Pin (boards must be public).

    • Draw: Choose from different brushes and tools at the bottom of the screen to draw on your Pin. Use the slider on the right side of the screen to adjust the line thickness. Tap the circle at the bottom-right corner to change the color of your brush.

    Color: If your image or video is smaller than the screen size, you’ll see the option to change the background color. Select a color from the menu or use the eyedropper tool to select a color from your image or video.

    Camera: You can take new photos and videos with the Pinterest camera tool.

  • Record a video: Tap the record button at the bottom of the screen to record up to five minutes of video. You can record multiple clips and use a variety of editing tools to ensure you get the right shots. 
    • Speed: Tap to increase or decrease your speed from .3x, .5x, 1x, 2x and 3x.
    • Timer: Tap to set a 10 second or three second timer.
    • Limit: Tap and choose how long you want to record for hands free recording anywhere from 60 to 5 seconds.
    • Flash: Tap to turn on flash and tap again to turn off (only available on back-facing camera). 
    • Flip: Tap to flip between the front and back camera and show multiple views. 
    • Ghost: Tap to freeze the last frame of your video to line up objects from the previous clip before recording the next one.
  • Take a photo: Tap the shutter button at the bottom of the screen to take a live photo. 
    • Timer: Tap to set a 10 second or three second timer.
    • Flash: Tap to turn on flash and tap again to turn off (only available on back-facing camera). 
    • Flip: Tap to flip between the front and and back camera.

    • Size: Choose from five different aspect ratios: 9:16, 2:3, 3:4, 4:5 and 1:1. To reposition, tap and move the highlighted area to your desired position.

    Clips: Rearrange, cut and move the slider to adjust the length of your clips. You can also:

  • Rearrange clips: Press and hold on a clip, then drag it where you’d like.
  • Add more clips: Tap  at the bottom of your screen.
  • Delete a clip: Select the clip, then tap the trash icon and confirm by tapping Delete clip.

    • Text: Add multiple text boxes, change your font style (see below for a font list), size, color combination and text position. Once you add overlay text to your Pin, you can edit and adjust the timing by tapping on it.

    Music: You can find a variety of songs in the Pinterest music library. Explore music by song title, genre, mood, and more. Learn more about how to add music to Pins.

    Audio: Tap the record button to add a voiceover or tap the filter icon to control your music, original audio and recorded audio volumes.

    Stickers: There are a variety of stickers you can add to your Pin. Use the search bar at the top to search for stickers with keywords or scroll down to explore stickers by category.

    Types of stickers:

  • @mention: Tag up to five people per Pin.
  • Product: Tag up to five products per Pin. Learn more about how to tag products.
  • Board: Tag up to five of your boards per Pin (boards must be public).
  • Ask a question: Add a question sticker to your Pin to spark conversation in the comments (up to 70 characters with a limit of one question per Pin). Replies from your audience will appear as public comments on your Pin.
  • Try On: Add products to your Pin for people to try on virtually (with a limit of three per Pin). Learn more about how to use Try On.
  • Photo: Add a photo from your device to use as a sticker.
  • Illustrations and GIFs: Choose from a variety of illustrated stickers and GIFs to add a pop of color, catch the eye, or draw attention to something in your Pin.

    • Draw: Choose from different brushes and tools at the bottom of the screen to draw on your Pin. Use the slider on the right side of the screen to adjust the line thickness. Tap the circle at the bottom-right corner to change the color of your brush.

    Filters: Tap the menu on the bottom to scroll over to the Filters tool. Add a filter to your images and videos and use the slider to adjust the level of intensity. Tap Custom to make your own adjustments to exposure, contrast, vibrance and more.

    Color: If your image or video is smaller than the screen size, you’ll see the option to change the background color. Select a color from the menu or use the eyedropper tool to select a color from your image or video.
    Edit Idea Pins

    After you’ve published an Idea Pin, you can edit the board or section you published it to. Comments are disabled by default on some published Idea Pins. You can turn them on or off at anytime. If you've turned off comments on your most recent Idea Pin, comments will be turned off on future Idea Pins.
    1. Click on an Idea Pin to open it
    2. Click to the right of the Pin
    3. Click Edit Pin
    4. You can:
      • Edit the board: If you saved your Idea Pin to a board, select a public board from the drop-down menu then click Save
      • Edit the section: If the board has sections, select or create a board section then click Save
      • Add a note to yourself: Add a private note for yourself about the Pin then tap Done
      • Edit comment permissions: Toggle the switch next to Allow people to comment then click Save
      • Edit shopping recommendations: Toggle the switch next to Show similar products then click Save
      • Delete your Idea Pin: Click Delete in the bottom-left corner then click Delete to confirm
    1. Tap an Idea Pin to open it
    2. Tap on the right side of the screen
    3. Under Manage, toggle the switch next to Allow comments or Allow takes to turn it on or off
    4. Tap Edit and you can:
      • Edit the board: If you saved your Idea Pin to a board, select a public board you want to save your Idea Pin to and then tap Done
      • Edit the section: If the board has sections, select or remove a board section then tap Done
      • Edit engagement settings: Under Engagement settings, toggle the switch next to Allow comments or Show similar products, then tap Done
      • Delete your Idea Pin: Tap Delete this Pin, then tap Delete to confirm
    1. Tap an Idea Pin to open it
    2. Tap on the right side of the screen
    3. Under Manage, toggle the switch next to Allow comments or Allow new takes to turn it on or off
    4. Tap Edit Idea Pin
    5. You can:
      • Edit the board: If you saved your Idea Pin to a board, tap the board, select a public board you want to save your Idea Pin to and then tap Done
      • Edit the section: If the board has sections, select or create a board section then tap Done
      • Edit advanced settings: Tap Advanced settings, then toggle the switch next to Show similar products then tap Done
      • Delete this Pin: Tap Delete this Pin then tap Delete to confirm
    Publish your drafts

    You can save your Idea Pins as drafts if you're not quite ready to publish.

    To publish a draft, follow the steps to create an Idea Pin and instead of selecting a new image or video, look for the Your drafts tab or   (located in the bottom-right corner). 

    Here are a few key things to know about drafts: 

  • You need at least 100MB of storage space available on your mobile device to create a new draft, but you can save unlimited drafts on your desktop. 
  • Drafts expire 30 days after you've first stored them. After 30 days, you will be unable to retrieve them. 
  • You cannot edit drafts across different devices. If you start creating an Idea Pin on your phone using the Pinterest app, you need to finish creating it there. 
     
    •
    Creative specs

    Looking for great Idea Pins? See Pinterest's creative best practices and take a look at some of our favorites.
    Aspect ratio Idea Pins’ aspect ratio are 9:16, but there are no restrictions for image or video
    Character length

    Title: 100 characters max

    On page: 250 characters max per text box
    File size

    20 MB maximum for images and 100 MB for videos
    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, M4V
    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Video encoding H.264 or H.265
    Aspect ratio Idea Pins’ aspect ratio are 9:16, but there are no restrictions for image or video
    Character length

    Title: 100 characters max

    On page: 250 characters max per text box
    File size

    1 GB recommended
    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, .MOV, .M4V
    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Safe zones

    Put text and other elements within the light blue lines or the dimensions below so users can easily see on any device when viewing your Idea Pin: 

    Top: 270 px
    Left: 65 px
    Right: 195 px
    Bottom: 440 px
    Video encoding H.264 or H.265
    Aspect ratio Idea Pins’ aspect ratio are 9:16, but there are no restrictions for image or video
    Character length

    Title: 100 characters max

    On page: 250 characters max per text box
    File size

    1 GB recommended
    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, .MOV, .M4V
    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Safe zones

    Put text and other elements within the light blue lines or the dimensions below so users can easily see on any device when viewing your Idea Pin: 

    Top: 270 px
    Left: 65 px
    Right: 195 px
    Bottom: 440 px
    Video encoding H.264 or H.265
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