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You can use Idea Pins to record multiple videos, add images, lists and custom text in a single Pin. Like other Pins, Idea Pins will stay on your boards once you’ve published them. Once you’ve published at least one Idea Pin, the Pin will be displayed on your profile at the top of your Created tab along with all of your Idea Pins.

You can use Idea Pins to:

  • Create a step-by-step guide, project or recipe
  • Upload multiple short videos with additional descriptive text or text overlay
  • Customize the colors and fonts in your Pin
  • Improve your targeting with topic tagging
  • Curate a collection of products
  • Tell a story in a new way
    • Before you get started

    Here's what to do before you create an Idea Pin:

    Review the Creator Code and follow guidelines

    You’ll need to adhere to the Creator Code to create Idea Pins. The Creator Code is a pledge to create Idea Pins that follow our community guidelines. If an Idea Pin violates our guidelines, you may lose access to create Idea Pins. 

    If you repeat the same action too many times a temporary block may automatically be put on your account if we notice that you've repeatedly done the same action in a short period of time. This is to prevent spam on Pinterest and to keep Pins working properly.

    Free up space on your device

    You can create an Idea Pin and save it as a draft to come back and publish at a later time. You’ll need 100MB of storage space available on your mobile device to create a new Idea Pin draft, but you can save unlimited drafts on your desktop. If you’re low on storage space to save Idea Pin drafts, you’ll need to free up space on your mobile device by deleting files, pictures or apps. Without enough storage space, you will not be able to create Idea Pins.

    Additionally, you cannot edit your drafts across different devices.

    Allow downloads and sharing

    You can choose to allow people who view your Idea Pins to download the Pin to their mobile device or share it to their social networks. The downloaded Idea Pin will feature a watermark with your username. If you want people to be able to download your Idea Pins, you will have to turn this option on. This option will be turned off by default.

    From your profile, tap then tap Settings. Tap Social permissions then toggle the switch next to Idea Pin downloads to turn the option on or off. This will apply to all of your published Idea Pins.

    Create an Idea Pin
  • Log into your Pinterest account.
  • Click Create, then click Create Idea Pin.
  • Click Create new or click on one of your drafts under Your drafts.
  • Click and choose up to 20 images or videos from your computer, or drag and drop to add the images or videos.
  • Fill out some information about your Pin:
    • Cover: Tap Edit cover to choose a thumbnail for your Idea Pin cover if it's a video.
    • Title: Add a title for your Idea Pin.
    • Board: Optionally choose a public board to save your Idea Pin to from the drop-down menu or click Create board to create a new one. If you do not select a board, you can find your Idea Pin on your profile in the Created tab after publishing.
    • Tags: Search and add up to 10 tag topics to add to your Idea Pin to reach people searching for similar ideas.
    • Comments: Toggle the switch to allow comments.
    • List: Click Add the details, then select Ingredients, Supplies or Notes to add details.
    • Advanced options: Toggle the switch on or off to show shopping recommendations on your Idea Pin. Shopping recommendations are currently available to selected people at this time.
  • Click  at the top-right corner of your image or video to edit and add special effects.
    • Adjust: Click Image or Video to adjust and resize your image or to focus on an interesting part of your video.
    • Text: Click Text to add a text box and select your font, font size, alignment, color or highlight.
    • Background: Click Background to select or change the background color.
  • Click on the top-left side above your pages to add more images or videos.
    • To change your font, layout or background on multiple pages, hold down shift on your keyboard and select the pages you want to edit.
  • Click Preview in the top-right corner to see how your Idea Pin will look before publishing and that your important information is within the safe zones.
  • Click Done to finish editing. 
  • Click Publish.
    • Design your Idea Pin

    Design tools for Idea Pins are available on the Pinterest app. Use the Pinterest app on Android or iOS to add different design effects, mention people, tag products in your Idea Pins or to record videos in the app.

    Update your Pinterest app to the latest version to use Idea Pins. Idea Pins are available on Android OS 7 or higher. If you’ve upgraded the app and your mobile device to the latest versions but are still having trouble using Idea Pins, try restarting your app. To more easily use Idea Pins, grant the Pinterest app permissions.

  • Open the Pinterest app on your device and log into your Pinterest account.
  • Tap at the bottom of the screen.
    • If you have a personal account, you may see trending Idea Pins to get inspired and add your take.
  • Tap Idea Pin.
  • Tap the to record up to 60 seconds of video or select 1 or more photos or videos from your device.
    • If you select photos or videos from your device, you can choose to add them to one page or create a new page for each photo or video.
    • If you want to work on a previously saved draft, tap in the bottom-right corner to select an Idea Pin draft.
    • If you record a video in the app, you can tap Speed to speed up or slow down your video clip.
    • If you record a video in the app, you can tap Timer to set a 3-second or 10-second timer to record videos without tapping down the record button. If you recorded a video in the app, tap Flash to turn on the flash on your mobile device.
    • If you recorded a video in the app, you can tap the ghost icon to line up objects from the previous clip you recorded in the app before recording the next one.
  • Tap Next.
  • Tap on a page to start designing, add text or add other effects. 
  • From here, you can tap Next to go directly to the Finishing touches page (skip to step 11), or you can tap the Pages button at the top of the screen. Tapping Pages will take you to the carousel view to choose additional images or videos and/or preview your Idea Pin.
  • Tap Done.
  • Tap to add up to 20 pages.
    • Once you've added your images or videos, you can tap Preview to see how your Idea Pin will look before publishing and that your important information is within the safe zones.
  • Once you’ve added your images or videos, tap Next to go to the Finishing touches page.
  • Fill out some information about your Pin:
    • Title: Add a title for your Idea Pin.
    • Cover: Tap Edit cover to choose a thumbnail for your Idea Pin cover if it's a video.
    • List: Add Ingredients, Supplies or Notes for your Pin.
    • Board: Optionally choose a public board to save your Idea Pin to or tap Create board to create a new one. If you do not select a board, you can find your Idea Pin on your profile in the Created tab after publishing.
    • Tags: Search and add up to 10 related tag topics to add to your Idea Pin to reach people searching for similar ideas.
    • Settings: Tap Advanced Settings, then toggle the switch to allow comments, allow takes or to show shopping recommendations. Shopping recommendations are currently available to selected people at this time.
    • Draft: Tap to save your Idea Pin as a draft.
  • Tap Publish.
    • Design your Idea Pin

    You can add different effects when you create your Idea Pin:

  • Color: Select or change the background color for your page.
  • Text: Add multiple text boxes, change your font style, color combination or text position. 
  • Resize: Pinch your image, video or text to resize or adjust its position on your page.
  • Clips: Move the slider to adjust the length of your video clip.
  • Music: Find thousands of songs in the Pinterest music library. Learn more about how to add music to your Idea Pins.
  • Stickers: There are a variety of stickers you can add to your Idea Pin:
    • @mention: Tag up to five people per page (with a limit of 20 people per Pin). 
    • Product: Tag up to five shoppable products per page (with a limit of 20 products per Pin). Learn more about tagging products. 
    • Board: Tag up to five of your own public boards per page (with a limit of 20 public boards per Pin). 
    • Try on: Add products to your Pin for people to try on virtually (with a limit of three per page and 20 per Pin). Learn more about using Try On. 
    • Photo: Add a photo from your device to use as a sticker. 
  • Draw: Choose from different brushes and tools at the bottom of the screen to draw on your Idea Pin. Use the slider on the right side of the screen to adjust the line thickness. Tap the circle at the bottom-right corner to change the color of your brush.
    •

    Update your Pinterest app to the latest version to use Idea Pins. Idea Pins are available on iOS 13 or higher. If you’ve upgraded the app and your mobile device to the latest versions but are still having trouble using Idea Pins, try restarting your app. To more easily use Idea Pins, grant the Pinterest app permissions.

  • Open the Pinterest app on your device and log into your Pinterest account.
  • Tap at the bottom of the screen.
    • If you have a personal account, you may see trending Idea Pins to get inspired and add your take.
  • Tap Idea Pin.
  • Tap the to record up to 60 seconds of video or select 1 or more photos or videos from your device.
    • If you select multiple photos or videos from your device, you can choose to add them to one page or create a new page for each photo or video.
    • If you want to work on a previously saved draft, tap in the bottom-right corner to select an Idea Pin draft.
    • If you record a video in the app, you can tap Speed to speed up or slow down your video clip.
    • If you record a video in the app, you can tap Timer to set a 3-second or 10-second timer to record videos without tapping down the record button.
    • If you record a video in the app, tap Flash to turn on the flash on your mobile device. If you recorded a video in the app, you can tap the ghost icon to line up objects from the previous clip you recorded in the app before recording the next one.
  • Tap Next.
  • Tap on a page to start designing, add text or add other effects. You can see the list of design tools below.
  • From here, you can tap Next to go directly to the Finishing touches page (skip to step 11), or you can tap the Pages button at the top of the screen. Tapping Pages will take you to the carousel view to choose additional images or videos and/or preview your Idea Pin.
  • Tap Done.
  • Tap to add up to 20 images or videos.
    • Once you've added your images or videos, you can tap Preview to see how your Idea Pin will look before publishing and that your important information is within the safe zones.
  • Tap Next to go to the Finishing touches page.
  • Fill out some information about your Pin:
    • Title: Add a title for your Pin.
    • Cover: Tap Edit cover to choose a thumbnail for your Idea Pin cover.
    • Details: Add Ingredients, Supplies or Notes for your Pin.
    • Board: Optionally choose a public board to save your Idea Pin to or tap Create board to create a new one. If you do not select a board, you can find your Idea Pins on your profile in the Created tab after publishing.
    • Tags: Search and add up to 10 related tag topics to add to your Idea Pin to reach people searching for similar ideas.
    • Settings: Tap Advanced settings, then toggle the switch to allow comments, allow takes or to show shopping recommendations. Shopping recommendations are currently available to selected people at this time.
    • Draft: Tap to save your Idea Pin as a draft.
    • Export: Tap in the bottom-left corner to download your entire Idea Pin to your device.
  • Tap Publish.
    • Design your Idea Pin

    You can add different effects when you create your Idea Pin:

  • Clips: Move the slider to adjust the length of your page.
  • Text: Add multiple text boxes, change your font style, color combination or text position. Tap the text to edit the text or text duration.
  • Resize: Pinch your image, video or text to resize or adjust its position on your page.
  • Music: Find thousands of songs in the Pinterest music library. Learn more about how to add music to your Idea Pins.
  • Audio: Tap the record button to add a voiceover or tap to control your music, original audio and recorded audio volumes.
  • Filters: Add a filter to your page and use the slider to adjust it.
  • Stickers: There are a variety of stickers you can add to your Idea Pin.
    • @mention: Tag up to five people per page (with a limit of 20 people per Pin). 
    • Product: Tag up to five shoppable products per page (with a limit of 20 products per Pin). Learn more about tagging products. 
    • Location: Tag restaurants, attractions, and public places in your Pin (with a limit of one per Pin). 
    • Board: Tag up to five of your own public boards per page (with a limit of 20 public boards per Pin). 
    • Ask a question: Add a question sticker to your Pin to spark conversation in the comments (up to 70 characters with a limit of one question per Pin). Replies from your audience will appear as public comments on your Pin. 
    • Try on: Add products to your Pin for people to try on virtually (with a limit of three per page and 20 per Pin). Learn more about using Try On. 
    • Photo: Add a photo from your device to use as a sticker. 
  • Draw: Choose from different brushes and tools at the bottom of the screen to draw on your Idea Pin. Use the slider on the right side of the screen to adjust the line thickness. Tap the circle at the bottom-right corner to change the color of your brush.
  • Split: Use the slider to select a spot to split your video into two separate pages.
    •
    Edit Idea Pins

    After you’ve published an Idea Pin, you can edit the board or section you published it to. Comments are disabled by default on some published Idea Pins. You can turn them on or off at anytime. If you've turned off comments on your most recent Idea Pin, comments will be turned off on future Idea Pins.
    1. Click on an Idea Pin to open it
    2. Click to the right of the Pin
    3. Click Edit Pin
    4. You can:
      • Edit the board: If you saved your Idea Pin to a board, select a public board from the drop-down menu then click Save
      • Edit the section: If the board has sections, select or create a board section then click Save
      • Add a note to yourself: Add a private note for yourself about the Pin then tap Done
      • Edit comment permissions: Toggle the switch next to Allow people to comment then click Save
      • Edit shopping recommendations: Toggle the switch next to Show similar products then click Save
      • Delete your Idea Pin: Click Delete in the bottom-left corner then click Delete to confirm
    1. Tap an Idea Pin to open it
    2. Tap on the right side of the screen
    3. Under Manage, toggle the switch next to Allow comments or Allow takes to turn it on or off
    4. Tap Edit and you can:
      • Edit the board: If you saved your Idea Pin to a board, select a public board you want to save your Idea Pin to and then tap Done
      • Edit the section: If the board has sections, select or remove a board section then tap Done
      • Edit engagement settings: Under Engagement settings, toggle the switch next to Allow comments or Show similar products, then tap Done
      • Delete your Idea Pin: Tap Delete this Pin, then tap Delete to confirm
    1. Tap an Idea Pin to open it
    2. Tap on the right side of the screen
    3. Under Manage, toggle the switch next to Allow comments or Allow new takes to turn it on or off
    4. Tap Edit Idea Pin
    5. You can:
      • Edit the board: If you saved your Idea Pin to a board, tap the board, select a public board you want to save your Idea Pin to and then tap Done
      • Edit the section: If the board has sections, select or create a board section then tap Done
      • Edit advanced settings: Tap Advanced settings, then toggle the switch next to Show similar products then tap Done
      • Delete this Pin: Tap Delete this Pin then tap Delete to confirm
    Publish your drafts

    You can save your Idea Pins as drafts if you're not quite ready to publish.

    To publish a draft, follow the steps to create an Idea Pin and instead of selecting a new image or video, look for the Your drafts tab or   (located in the bottom-right corner). 

    Here are a few key things to know about drafts: 

  • You need at least 100MB of storage space available on your mobile device to create a new draft, but you can save unlimited drafts on your desktop. 
  • Drafts expire 30 days after you've first stored them. After 30 days, you will be unable to retrieve them. 
  • You cannot edit drafts across different devices. If you start creating an Idea Pin on your phone using the Pinterest app, you need to finish creating it there. 
     
    •
    Creative specs

    Looking for great Idea Pins? See Pinterest's creative best practices and take a look at some of our favorites.
    Aspect ratio Idea Pins’ aspect ratio are 9:16, but there are no restrictions for image or video
    Character length

    Title: 100 characters max

    On page: 250 characters max per text box
    File size

    20 MB maximum for images and 100 MB for videos
    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, M4V
    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Video encoding H.264 or H.265
    Aspect ratio Idea Pins’ aspect ratio are 9:16, but there are no restrictions for image or video
    Character length

    Title: 100 characters max

    On page: 250 characters max per text box
    File size

    1 GB recommended
    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, .MOV, .M4V
    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Safe zones

    Put text and other elements within the light blue lines or the dimensions below so users can easily see on any device when viewing your Idea Pin: 

    Top: 270 px
    Left: 65 px
    Right: 195 px
    Bottom: 440 px
    Video encoding H.264 or H.265
    Aspect ratio Idea Pins’ aspect ratio are 9:16, but there are no restrictions for image or video
    Character length

    Title: 100 characters max

    On page: 250 characters max per text box
    File size

    1 GB recommended
    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, .MOV, .M4V
    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Safe zones

    Put text and other elements within the light blue lines or the dimensions below so users can easily see on any device when viewing your Idea Pin: 

    Top: 270 px
    Left: 65 px
    Right: 195 px
    Bottom: 440 px
    Video encoding H.264 or H.265
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