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Note: Idea Pins are currently only available to Pinterest business accounts in Belgium, Cyprus, Czech Republic, Denmark, Finland, Greece, Hungary, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania and Slovakia.

You can use Idea Pins to record multiple videos, add images, lists and custom text in a single Pin. Like other Pins, Idea Pins will stay on your boards once you’ve published them. Once you’ve published at least one Idea Pin, the Pin will be displayed on your profile at the top of your “Created” tab along with all of your Idea Pins.

You can use Idea Pins to:

  • Create a step-by-step guide, project or recipe
  • Upload multiple short videos with additional descriptive text or text overlay
  • Customize the colors and fonts in your Pin
  • Improve your targeting with topic tagging
  • Curate a collection of products
  • Tell a story in a brand new way
  • Before you get started

    Before you create an Idea Pin, you’ll need to accept and agree to the Creator Code. The Creator Code is a pledge to create Idea Pins that follow our Community guidelines. If an Idea Pin violates our guidelines, you may lose access to Idea Pins. You’ll only need to accept the Creator Code once.

    If you repeat the same action too many times, such as creating Idea Pins, a temporary block may automatically be put on your account if we notice that you've repeatedly done the same action in a short period of time. This is to prevent spam on Pinterest and to keep Pins working properly.

    After you’ve selected to create an Idea Pin, click Get started to read the Creator Code. Click I agree to accept the Creator Code and start creating your Idea Pin. You can refer back to the Creator Code at any time here.

    Create an Idea Pin
  • Log into your Pinterest account.
  • Click Create, then click Create Idea Pin.
  • Click Create new or click on one of your drafts under Your drafts.
  • Click the directional arrow up circle icon and choose 1 or up to 20 images or videos from your computer, or drag and drop to add the images or videos.
  • Use the tools on the right side of the screen to design your pages.
    • Adjust: Click Image or Video to adjust and resize your image or to focus on an interesting part of your video.
    • Text: Click Text to add a text box and select your font, font size, alignment, color or highlight.
    • Background: Click Background to select or change the background color.
  • Click the plus icon on the top-left side above your pages to add more images or videos.
    • To change your font, layout or background on multiple pages, hold down shift on your keyboard and select the pages you want to edit.
  • Click Preview in the bottom-right corner to see how your Idea Pin will look before publishing and that your important information is within the safe zones.
  • Click Next.
  • Fill out information about your Pin:
    • Cover: Tap Edit cover to choose a thumbnail for your Idea Pin cover.
    • Title: Add a title for your Idea Pin.
    • Board: Optionally choose a public board to save your Idea Pin to from the drop-down menu or click Create board to create a new one. If you do not select a board, you can find your Idea Pin on your profile in the Created tab after publishing.
    • Tags: Search and add up to 10 tag topics to add to your Idea Pin to reach people searching for similar ideas.
    • Comments: Toggle the switch to allow comments.
    • List: Click Add a list, then select Ingredients, Supplies, or Notes to add details.
    • Advanced options: Toggle the switch on or off to show shopping recommendations on your Idea Pin.
  • Click Publish.
  • Design your Idea Pin

    Design tools for Idea Pins are available on the Pinterest app. Use the Pinterest app on Android or iOS to add different design effects, mention people, tag products in your Idea Pins or to record videos in the app.

    Update your Pinterest app to the latest version to use Idea Pins. Idea Pins are available on Android OS 7 or higher. If you’ve upgraded the app and your mobile device to the latest versions but are still having trouble using Idea Pins, try restarting your app. To more easily use Idea Pins, grant the Pinterest app permissions.

  • Open the Pinterest app on your device and log into your Pinterest account.
  • Tap the plus icon at the bottom of the screen.
  • Tap Idea Pin.
  • Tap the record button to record up to 60 seconds of video or select 1 or more photos or videos from your device.
    • If you select photos or videos from your device, you can choose to add them to one page or create a new page for each photo or video.
    • If you want to work on a previously saved draft, tap the folder icon in the bottom-right corner to select an Idea Pin draft.
    • If you recorded a video in the app, you can tap the ghost icon to line up objects from the previous clip you recorded in the app before recording the next one.
    • If you recorded a video in the app, you can tap the speed control icon to speed up or slow down your video clip.
  • Tap Next.
  • Tap on a page to start designing, add text or add other effects. You can see the list of design tools below.
  • Tap Done.
  • Tap the plus icon to add up to 20 pages.
    • Once you've added your images or videos, you can tap Preview to see how your Idea Pin will look before publishing and that your important information is within the safe zones.
  • Once you’ve added your images or videos, tap Next.
  • Fill out information about your Pin:
    • Title: Add a title for your Idea Pin.
    • Cover: Tap Edit cover to choose a thumbnail for your Idea Pin cover.
    • List: Add Ingredients, Supplies, or Notes for your Pin.
    • Board: Optionally choose a public board to save your Idea Pin to or tap Create board to create a new one. If you do not select a board, you can find your Idea Pin on your profile in the Created tab after publishing.
    • Tags: Search and add up to 10 related tag topics to add to your Idea Pin to reach people searching for similar ideas.
    • Settings: Tap Advanced Settings, then toggle the switch to allow comments, allow takes or to show shopping recommendations.
    • Draft: Tap the folder icon to save your Idea Pin as a draft.
  • Tap Publish.
  • Design your Idea Pin

    You can add different effects when you create your Idea Pin:

  • Color: Select or change the background color for your page.
  • Text: Add multiple text boxes, change your font style, color combination or text position. 
  • Resize: Pinch your image, video or text to resize or adjust its position on your page.
  • Clips: Move the slider to adjust the length of your video clip.
  • Stickers: Select a sticker to add to your page or search by category to find a sticker. Tap @mention to mention up to 5 people per page and 20 people max in an Idea Pin. Tap product to tag a product, up to 5 products per page and 20 products max, you're using in your Idea Pin. Tap Try on to add products to your Idea Pin for people to try on.
  • Update your Pinterest app to the latest version to use Idea Pins. Idea Pins are available on iOS 13 or higher. If you’ve upgraded the app and your mobile device to the latest versions but are still having trouble using Idea Pins, try restarting your app. To more easily use Idea Pins, grant the Pinterest app permissions.

  • Open the Pinterest app on your device and log into your Pinterest account.
  • Tap the plus icon at the bottom of the screen.
  • Tap Idea Pin.
  • Tap the record button to record up to 60 seconds of video or select 1 or more photos or videos from your device in the bottom-left corner.
    • If you select multiple photos or videos from your device, you can choose to add them to one page or create a new page for each photo or video.
    • If you want to work on a previously saved draft, tap  the folder icon in the bottom-right corner to select an Idea Pin draft.
    • If you recorded a video in the app, you can tap the ghost icon to line up objects from the previous clip you recorded in the app before recording the next one.
    • If you recorded a video in the app, you can tap the speed control icon to speed up or slow down your video clip.
  • Tap Done.
  • Tap on a page to start designing, add text or add other effects. You can see the list of design tools below.
  • Tap Done.
  • Tap the plus icon to add up to 20 images or videos.
    • Once you've added your images or videos, you can tap Preview to see how your Idea Pin will look before publishing and that your important information is within the safe zones.
  • Tap Next.
  • Fill out information about your Pin:
    • Title: Add a title for your Pin.
    • Cover: Tap Edit cover to choose a thumbnail for your Idea Pin cover.
    • List: Add Ingredients, Supplies, or Notes for your Pin.
    • Board: Optionally choose a public board to save your Idea Pin to or tap Create board to create a new one. If you do not select a board, you can find your Idea Pins on your profile in the Created tab after publishing.
    • Tags: Search and add up to 10 related tag topics to add to your Idea Pin to reach people.
    • Settings: Tap Advanced settings, then toggle the switch to allow comments, allow takes or to show shopping recommendations.
    • Draft: Tap the folder icon to save your Idea Pin as a draft.
    • Export: Tap the download icon in the bottom-left corner to download your entire Idea Pin to your device.
  • Tap Publish.
  • Design your Idea Pin

    You can add different effects when you create your Idea Pin:

  • Clips: Move the slider to adjust the length of your video clip.
  • Text: Add multiple text boxes, change your font style, color combination or text position. Tap the text to edit the text or text duration.
  • Resize: Pinch your image, video or text to resize or adjust its position on your page.
  • Music: Select a song to add continuously on all of your pages. If you want to add a different song to an individual page, tap the page, then tap New song to add a different song.
  • Audio: Tap the record button to add a voiceover or tap the filter icon to control your music, original audio and recorded audio volumes.
  • Filters: Add a filter to your page and use the slider to adjust it.
  • Stickers: Select a sticker to add to your page or search by category to find a sticker. Tap @mention to mention up to 5 people per page and 20 people max in an Idea Pin. Tap product to tag a product, up to 5 products per page and 20 products max, you're using in your Idea Pin. Tap Try on to add products to your Idea Pin for people to try on. Tap the tag to edit its duration. Tap Photo to add a photo from your device as a sticker.
  • Split: Use the slider to select a spot to split your video into two separate pages.
  • Edit Idea Pins

    After you’ve published an Idea Pin, you can edit the board or section you published it to. You may notice on some published Idea Pins that comments are disabled by default. You can turn on or off the ability for people to comment on a published Idea Pin at any time.

    You can store up to 100 MB of Idea Pins in draft on Android phones, store up to three GB of Idea Pins in draft on iPhones and save unlimited drafts on desktop. You can come back later to your device to finish and publish it to a board. You cannot edit your drafts across different devices.

    If you’re low on storage space to save Idea Pin drafts, you’ll need to free up space on your mobile device by deleting files, pictures or apps.

  • Click on an Idea Pin to open it
  • Click the ellipsis icon to the right of the Pin
  • Click Edit Pin
  • You can:
    • Edit the board: If you saved your Idea Pin to a board, select a public board from the drop-down menu then click Save
    • Edit the section: If the board has sections, select or create a board section then click Save
    • Edit comment permissions: Toggle the switch next to Allow people to comment then click Save
    • Edit shopping recommendations: Toggle the switch next to Show similar products then click Save
    • Delete your Idea Pin: Click Delete in the bottom-left corner then click Delete Pin to confirm
  • Tap an Idea Pin to open it
  • Tap the ellipsis icon on the right side of the screen
  • Under Manage, toggle the switch next to Allow comments or Allow takes to turn it on or off
  • Tap Edit and you can:
    • Edit the board: If you saved your Idea Pin to a board, select a public board you want to save your Idea Pin to and then tap Done
    • Edit the section: If the board has sections, select or remove a board section then tap Done
    • Add a note to yourself: Add a private note for yourself about the Pin, tap Done, then tap Done
    • Edit engagement settings: Under Engagement settings, toggle the switch next to Allow comments or Show similar products, then tap Done
    • Delete your Idea Pin: Tap Delete this Pin, then tap Delete to confirm
  • Tap an Idea Pin to open it
  • Tap the ellipsis icon on the right side of the screen
  • Under Manage, toggle the switch next to Allow comments or Allow new takes to turn it on or off
  • Tap Edit Idea Pin
  • You can:
    • Edit the board: If you saved your Idea Pin to a board, tap the board, select a public board you want to save your Idea Pin to and then tap Done
    • Edit the section: If the board has sections, select or create a board section then tap Done
    • Edit advanced settings: Tap Advanced settings, then toggle the switch next to Show similar products then tap Done
    • Delete this Pin: Tap Delete this Pin then tap Delete to confirm
  • Creative specs

    Looking for great Idea Pins? See Pinterest's Creative best practices and take a look at some of our favorites.

    Aspect ratio Idea Pins’ aspect ratio is 9:16, but there are no restrictions for image or video
    Character length

    Title: 100 characters max

    On page: One text box per page, 250 characters max

    File size

    20 MB maximum for images and 100 MB for videos

    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, M4V

    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Video encoding H.264 or H.265
    Video length Videos should be between 3-60 seconds
    Aspect ratio Idea Pins’ aspect ratio is 9:16, but there are no restrictions for image or video
    Character length

    Title: 100 characters max

    On page: One text box per page, 250 characters max

    File size

    1 GB recommended

    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, .MOV, .M4V

    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Safe zones

    Put text and other elements within the light blue lines or the dimensions below so users can easily see on any device when viewing your Idea Pin: 

    Top: 270 px
    Left: 65 px
    Right: 195 px
    Bottom: 440 px

    Video encoding H.264 or H.265
    Video length Videos should be between 3-60 seconds
    Aspect ratio Idea Pins’ aspect ratio is 9:16, but there are no restrictions for image or video
    Character length

    Title: 100 characters max

    On page: 250 characters max per text box

    File size

    1 GB recommended

    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, .MOV, .M4V

    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Safe zones

    Put text and other elements within the light blue lines or the dimensions below so users can easily see on any device when viewing your Idea Pin: 

    Top: 270 px
    Left: 65 px
    Right: 195 px
    Bottom: 440 px

    Video encoding H.264 or H.265
    Video length Videos should be between 3-60 seconds
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