Hashtags on Pinterest

Hashtags are words or phrases used to identify Pins about a specific topic. You’ll know it's a hashtag when you see the hash (#) preceding the word or phrase.

You can discover related Pins by clicking on a hashtag in a Pin description or by searching for hashtags, like "#interiordesign" or "#healthyrecipes." This will take you to a feed of all the Pins that share a hashtag with the freshest Pins at the top.

To add a hashtag to your Pin description, type "#" followed by a keyword or phrase. When inserting a hashtag, we recommend you be specific and descriptive. Use words or phrases that describe the content in the Pin – we recommend you add no more than 20 hashtags per Pin. It’s best to be objective and use hashtags that make sense and are relevant to the Pin.

In the markets where Promoted Pins are available, we won’t show any ads in hashtag feeds. If you have a business account, adding hashtags to the organic instances of your Promoted content can help distribute your content in those feeds.

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