Personalized ads on Pinterest

To help you see ads you’re more likely to be interested in, Pinterest or a company advertising on Pinterest may use information about your off-Pinterest activity to personalize the ads you see.

For example:

  • A company advertising on Pinterest might share a list of customer email addresses with us. And if their customers are on Pinterest, we can show them more relevant ads.
  • They can use a Pinterest tag on their website, or send us information from their mobile app, to help us understand who’s visited or made purchases on their site or app. We can use that information to show ads to the right people on Pinterest. For instance, this way you might get an ad for a pair of shoes you checked out, but didn’t buy.

Opt out of personalized ads on Pinterest

Update data sharing preferences off Pinterest

Below are other options that allow you to control how data from a browser or mobile device is used for ads personalization by Pinterest and other ad services. Keep in mind each control only applies to data from the browser or device you implement it on. 

If you want to opt out of all Pinterest ad personalization using your off-Pinterest activity, use your Pinterest account settings as described above

Update web activity preferences

Pinterest adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising and provides an opt out on the DAA’s consumer choice tool at optout.aboutads.info. On that site you can opt out of the use of information that Pinterest collects about your web browsing activity for the purpose of showing you targeted ads.

Note: When you opt out on aboutads.info, your choice there only applies to information the Pinterest tag collects from the browser you use to opt out. It does not apply to mobile apps or any other browsers you may use. Also note that if you clear your cookies, you’ll have to opt out again.

 

Update mobile apps preferences

iOS and Android devices also offer choices that are specific to those platforms. We summarize those choices below, but please read those disclosures in detail 

If you wish to opt out, you should use these settings, and remember that your choice only applies to the device on which you opt out. If you want to opt out of multiple devices, you need to opt out separately on each one.

Android

Android devices have a resettable advertising identifier that Pinterest and other companies use to target ads based on the apps you use. Android devices allow you to opt out of the use of this identifier for purposes of showing you targeted ads.

To review this setting, in your Android device settings, select Privacy, then Ads.

iOS

On any device with iOS version 14.5 or above, an app is required to ask permission to use information it receives about your activity from other companies’ apps and websites on that device, if it uses the information for advertising. 

On Pinterest:

  • If you select “Allow” tracking, this helps personalize your ads experience and improve which ads you see. 
  • If you select “Ask App Not to Track”, your ads will be less personalized. Advertisers may still send us this activity information. We will only use this information for advertising after we’ve removed or combined it with other information so it’s no longer connected to you. 

You can adjust your choice at any time in your Apple device settings by selecting Privacy and then Tracking, and remember that your choice only applies to that device.
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