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Tag the exact products featured in your Idea Pins to allow people on Pinterest to shop for them.

When you tag a product in your Idea Pin, the merchant associated with that product on Pinterest will be notified and asked to review the product tags. If a merchant does not want to have their product featured, they can opt out. Once approved, people who view your Idea Pins can then shop your tagged products.

You can add up to five product tags per page, and up to 20 product tags per Idea Pin. Once you’ve published the Idea Pin, you cannot go back and edit the tags.

Keep in mind that all tagged products must comply with our Merchant guidelines.
Product tagging options

You can tag products when you’re creating Idea Pins by:

  • Searching for product Pins that are already on Pinterest
  • Using links from the product pages on the retailers’ website to create new product Pins
  • Using affiliate links to create new product Pins

    • If you decide to tag products using product links or affiliate links, a product Pin will be created and appear on your profile in a secret board called Products you tagged. Only you will be able to see this board. Editing or deleting this secret board or the Pins on the board will not affect the tagged products in the Idea Pin.

    If you tag products using affiliate links, they must comply with our Affiliate guidelines.

    If you’re a merchant, you can also tag your own products from your claimed website in your Pins that feature lifestyle scenes.
    Tag products already on Pinterest

    It looks like you're reading this from a web browser. At the moment, you'll need to use your phone or tablet to tag products in your Idea Pins. You can see those instructions by clicking Android or iOS above.
  • Open the Pinterest app on your device and log in to your Pinterest account
  • Tap at the bottom of your screen
  • Tap Idea Pin
  • Tap the record button to record up to 60 seconds of video or select one or more photos or videos from your device, then tap Next
  • Tap Stickers at the bottom of your screen
  • Tap product
    • If you have not confirmed your email yet, tap Send email when the prompt appears
  • Tap Search Pins at the top of your screen and select a product from your recently saved product Pins, or search for a product Pin using keywords in the search bar
    • Filter the search results by selecting a brand name next to Sellers below the search bar
  • Select a product to tag your Idea Pin with
  • Select a color for your product tag, then tap Done
  • Tap and drag the tag to reposition it in the Pin, or drag the tag to to delete it
  • Tap Done, then Next
  • Enter the details for your Idea Pin, then tap Publish
    •
  • Open the Pinterest app on your device and log in to your Pinterest account
  • Tap at the bottom of your screen
  • Tap Idea Pin
  • Tap the record button to record up to 60 seconds of video or select one or more photos or videos from your device, then tap Next
  • Tap Stickers at the bottom of your screen
  • Tap product;
    • If you have not confirmed your email yet, tap Send email when the prompt appears
  • Tap Search Pins at the top of your screen and select a product from your recently saved product Pins, or search for a product Pin using keywords in the search bar
    • Filter the search results by selecting a brand name next to Sellers below the search bar
  • Select a product to tag your Idea Pin with
  • Select a color for your product tag, then tap Done
  • Tap and drag the tag to reposition it in the Pin, or drag the tag to to delete it
  • Tap Done, then Next
  • Enter the details for your Idea Pin, then tap Publish
    •
    Tag products using product links

    It looks like you're reading this from a web browser. At the moment, you'll need to use your phone or tablet to tag products in your Idea Pins. You can see those instructions by clicking Android or iOS above.
  • Open the Pinterest app on your device and log in to your Pinterest account
  • Tap  at the bottom of your screen
  • Tap Idea Pin
  • Tap the record button to record up to 60 seconds of video or select one or more photos or videos from your device, then tap Next
  • Tap Stickers at the bottom of your screen
  • Tap  product 
    • If you have not confirmed your email yet, tap Send email when the prompt appears
  • Tap Use a link at the top of the screen and enter the link to the retailer’s product page
  • Select an image for the product Pin, then tap Create in the top-right corner of your screen
  • Select a color for your product tag, then tap Done
  • Tap and drag the tag to reposition it in the Pin, or drag the tag to  to delete it
  • Tap Done, then Next
  • Enter the details for your Idea Pin, then tap Publish
    •
  • Open the Pinterest app on your device and log in to your Pinterest account
  • Tap  at the bottom of your screen
  • Tap Idea Pin
  • Tap the record button to record up to 60 seconds of video or select one or more photos or videos from your device, then tap Next
  • Tap Stickers at the bottom of your screen
  • Tap  product 
    • If you have not confirmed your email yet, tap Send email when the prompt appears
  • Tap Use a link at the top of your screen and enter the link to the retailer’s product page
  • Select an image for the product Pin, then tap Create in the top-right corner of your screen
  • Select a color for your product tag, then tap Done
  • Tap and drag the tag to reposition it in the Pin, or drag the tag to  to delete it
  • Tap Done, then Next
  • Enter the details for your Idea Pin, then tap Publish
    •
    Tag products using affiliate links

    It looks like you're reading this from a web browser. At the moment, you'll need to use your phone or tablet to tag products in your Idea Pins. You can see those instructions by clicking Android or iOS above.
  • Open the Pinterest app on your device and log in to your Pinterest account
  • Tap  at the bottom of your screen
  • Tap Idea Pin
  • Tap the record button to record up to 60 seconds of video or select one or more photos or videos from your device, then tap Next
  • Tap Stickers at the bottom of your screen
  • Tap   product
    • If you have not confirmed your email yet, tap Send email when the prompt appears
  • Tap Use a link at the top of your screen and enter the affiliate link 
  • Toggle This is an affiliate link or sponsored product 
  • Select an image for the product Pin, then tap Create in the top-right corner of your screen
  • Select a color for your product tag, then tap Done
  • Tap and drag the tag to reposition it in the Pin, or drag the tag to  to delete it
  • Tap Done, then Next
  • Enter the details for your Idea Pin, then tap Publish
    •
  • Open the Pinterest app on your device and log in to your Pinterest account
  • Tap  at the bottom of your screen
  • Tap Idea Pin
  • Tap the record button to record up to 60 seconds of video or select one or more photos or videos from your device, then tap Next
  • Tap Stickers at the bottom of your screen
  • Tap  product
    • If you have not confirmed your email yet, tap Send email when the prompt appears
  • Tap Use a link at the top of your screen and enter the affiliate link
  • Toggle This is an affiliate link or sponsored product 
  • Select an image for the product Pin, then tap Create in the top-right corner of your screen
  • Select a color for your product tag, then tap Done
  • Tap and drag the tag to reposition it in the Pin, or drag the tag to  to delete it
  • Tap Done, then Next
  • Enter the details for your Idea Pin, then tap Publish
    •
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