Chat icon with exclamation point Some of these options may only be available to account owners above a certain age.

Tag the exact products featured in your Idea Pins to allow people on Pinterest to shop for them. You can add up to five product tags per Idea Pin. Once you’ve published the Pin, you cannot go back and edit the tags.

Keep in mind that all tagged products must comply with our merchant guidelines and affiliate guidelines.

Product tagging options

There are a few different ways to tag products when you're creating an Idea Pin.

It looks like you're reading this from a web browser. At the moment, you'll need to use your phone to tag products in your Idea Pins. You can see those instructions by clicking Android or iOS above.

It looks like you're reading this from a web browser. At the moment, you'll need to use your phone to tag products in your Idea Pins. You can see those instructions by clicking Android or iOS above.

It looks like you're reading this from a web browser. At the moment, you'll need to use your phone to tag products in your Idea Pins. You can see those instructions by clicking Android or iOS above.

  1. Open the Pinterest app on your device and log in to your Pinterest account.
  2. Tap the plus icon at the bottom of your screen.
  3. Select the option to create an Idea Pin.
  4. Select one or more images or videos from your device, or tap the camera icon to take a new photo or video.
    • If you select more than one image or video, they'll be stitched together into a single video Pin.
  5. Tap Next.
  6. Tap Stickers at the bottom of your screen.
  7. Tap the tag icon product.
  8. Tap Search Pins at the top of your screen and select a product from your recently saved product Pins. Or, search for a product Pin using keywords in the search bar.
    • Filter the search results by selecting a brand name next to Sellers below the search bar.
  9. Select a product to tag your Pin with.
  10. Select a color for your product tag, then tap Done.
  11. Tap and drag the tag to reposition it in the Pin, or drag the tag to the trashcan icon to delete it.
  12. Use the menu at the bottom to add other effects. When you’re done, tap Next.
  13. Enter the details for your Pin, then tap Publish.
  1. Open the Pinterest app on your device and log in to your Pinterest account.
  2. Tap the plus icon at the bottom of your screen.
  3. Select the option to create an Idea Pin.
  4. Select one or more images or videos from your device, or tap the camera icon to take a new photo or video.
    • If you select more than one image or video, they'll be stitched together into a single video Pin.
  5. Tap Next.
  6. Tap Stickers at the bottom of your screen.
  7. Tap the tag icon product.
  8. Tap Use a link at the top of the screen and enter the link to the retailer's product page, then tap search.
  9. Select an image for the product Pin, then tap Create in the top-right corner of your screen.
  10. Select a color for your product tag, then tap Done.
  11. Tap and drag the tag to reposition it in the Pin, or drag the tag to the trashcan iconthe trashcan icon to delete it.
  12. Use the menu at the bottom to add other effects. When you’re done, tap Next.
  13. Enter the details for your Pin, then tap Publish.
  1. Open the Pinterest app on your device and log in to your Pinterest account.
  2. Tap the plus icon at the bottom of your screen.
  3. Select the option to create an Idea Pin.
  4. Select one or more images or videos from your device, or tap the camera icon to take a new photo or video.
    • If you select more than one image or video, they'll be stitched together into a single video Pin.
  5. Tap Next.
  6. Tap Stickers at the bottom of your screen.
  7. Tap the tag icon product.
  8. Tap Use a link at the top of the screen. Enter the affiliate link then tap search.
  9. Toggle This is an affiliate link or sponsored product. 
  10. Select an image for the product Pin, then tap Create in the top-right corner of your screen.
  11. Select a color for your product tag, then tap Done.
  12. Tap and drag the tag to reposition it in the Pin, or drag the tag to the trashcan iconthe trashcan icon to delete it.
  13. Use the menu at the bottom to add other effects. When you’re done, tap Next.
  14. Enter the details for your Pin, then tap Publish.
  1. Open the Pinterest app on your device and log in to your Pinterest account.
  2. Tap the plus icon at the bottom of your screen.
  3. Select the option to create an Idea Pin.
  4. Select one or more images or videos from your device, or tap the camera icon to take a new photo or video.
    • If you select more than one image or video, they'll be stitched together into a single video Pin.
  5. Tap Next.
  6. Tap Stickers at the bottom of your screen.
  7. Tap the tag icon product.
  8. Tap Search Pins at the top of your screen and select a product from your recently saved product Pins. Or, search for a product Pin using keywords in the search bar.
    • Filter the search results by selecting a brand name next to Sellers below the search bar.
  9. Select a product to tag your Pin with.
  10. Select a color for your product tag, then tap Done.
  11. Tap and drag the tag to reposition it in the Pin, or drag the tag to the trashcan iconthe trashcan icon to delete it.
  12. Use the menu at the bottom to add other effects. When you’re done, tap Next.
  13. Enter the details for your Pin, then tap Publish.
  1. Open the Pinterest app on your device and log in to your Pinterest account.
  2. Tap the plus icon at the bottom of your screen.
  3. Select the option to create an Idea Pin.
  4. Select one or more images or videos from your device, or tap the camera icon to take a new photo or video.
    • If you select more than one image or video, they'll be stitched together into a single video Pin.
  5. Tap Next.
  6. Tap Stickers at the bottom of your screen.
  7. Tap the tag icon product.
  8. Tap Use a link at the top of the screen and enter the link to the retailer's product page, then tap search.
  9. Select an image for the product Pin, then tap Create in the top-right corner of your screen.
  10. Select a color for your product tag, then tap Done.
  11. Tap and drag the tag to reposition it in the Pin, or drag the tag to the trashcan iconthe trashcan icon to delete it.
  12. Use the menu at the bottom to add other effects. When you’re done, tap Next.
  13. Enter the details for your Pin, then tap Publish.
  1. Open the Pinterest app on your device and log in to your Pinterest account.
  2. Tap the plus icon at the bottom of your screen.
  3. Select the option to create an Idea Pin.
  4. Select one or more images or videos from your device, or tap the camera icon to take a new photo or video.
    • If you select more than one image or video, they'll be stitched together into a single video Pin.
  5. Tap Next.
  6. Tap Stickers at the bottom of your screen.
  7. Tap the tag icon product.
  8. Tap Use a link at the top of the screen. Enter the affiliate link then tap search.
  9. Toggle This is an affiliate link or sponsored product. 
  10. Select an image for the product Pin, then tap Create in the top-right corner of your screen.
  11. Select a color for your product tag, then tap Done.
  12. Tap and drag the tag to reposition it in the Pin, or drag the tag to the trashcan iconthe trashcan icon to delete it.
  13. Use the menu at the bottom to add other effects. When you’re done, tap Next.
  14. Enter the details for your Pin, then tap Publish.
Share your own products

If you’re a merchant, you can tag your own products from your claimed website in your Pins. Merchants and business account holders can also create a collections Pin to showcase related products. These related products will not show up in your Pin, but will be surfaced below your Pin to make it easier for people on Pinterest to shop for exact or similar items.

What happens when you tag a brand’s product

When you tag a product in your Pin, the merchant associated with that product on Pinterest will be notified and asked to review the product tags. If a merchant does not want to have their product featured, they can opt out. Once approved, people who view your Pins can then shop your tagged products.

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