To provide you with the most inspirational, personalized experience on Pinterest, we use information about your activity off and on Pinterest. For example, if we see you’re into cooking based on what you save on Pinterest, we may suggest food-related Pins, boards, or people we think you might like. You can update your privacy and data sharing settings to adjust how we share and use certain information.

Ads personalization settings

From your privacy and data settings, depending on your location, you can opt in or out of certain uses of your data:

Option Use case
Use info from sites you visit Controls how we use data collected on other websites and apps through our chrome extension and widgets to improve adson Pinterest.
Use of partner info Controls how we use info from our partners for personalized ads. (Please note that this setting does not apply to information about purchases you initiate on Pinterest.)
Ads about Pinterest Controls if we can use your Pinterest activity to show you ads about Pinterest on other websites and apps.
Activity for ads reporting Controls if we can share info about you and your Pinterest activity with advertisers, to help them to measure how their ads perform. (If you're located in the EU, you're automatically opted out of this setting.)
Sharing info with partners Controls if we can share info about you and your Pinterest activity with our partners to improve the third-party ads you’re shown on Pinterest. (If you’re located in the EU, this setting doesn’t apply to you.)
Use of Pinterest activity Controls if we can use your Pinterest activity to show you more relevant ads on Pinterest.

Note: Minors in the EU and UK will automatically be opted out of all ads personalization settings. You’ll be opted in when you turn 18, but you can adjust this in your settings at any time.

Manage ads personalization settings
  • Log in to your Pinterest account
  • Click  the directional-chevron-down icon  at the top-right corner to open your menu
  • Click Settings
  • Select Privacy and data
  • Check or uncheck the boxes next to each setting you'd like to manage
  • Click Save
  • Open the Pinterest app on your device and log in to your Pinterest account
  • Tap your profile picture at the bottom-right corner
  • Then, tap your profile photo at the top-left of your screen
  • Tap Privacy and data
  • Tap the toggle next to each setting you'd like to manage
  • Note: If you have a business account, you can access your settings by logging in to your Pinterest account, tapping your profile photo at the bottom-right of the screen and then tapping  the ellipsis icon  at the top-right corner.

  • Open the Pinterest app on your device and log in to your Pinterest account
  • Tap your profile picture at the bottom-right corner
  • Then, tap your profile photo at the top-left of your screen
  • Tap Privacy and data
  • Tap the toggle next to each setting you'd like to manage
  • Note: If you have a business account, you can access your settings by logging in to your Pinterest account, tapping your profile photo at the bottom-right of the screen and then tapping  the ellipsis icon  at the top-right corner.

    Manage your data and account

    If you’d like, you can access, edit or delete your personal data. Our Privacy Policy includes more about how Pinterest processes your personal data and the choices you have about your information. If you live in the EEA or California, review our specific policy sections to learn more about data options available to you.

    Inferred signals about you

    If you're located in the EU, you can choose whether Pinterest can use certain data to personalize the ideas you see. This data includes things like Pins you've clicked on before, demographic information, and your Pinterest search history. To manage this setting, find Inferred signals about you, then check or uncheck the box or toggle the switch.

    Cookie preferences

    If you’re located in the EU or UK, you can adjust your cookie preferences in your privacy settings by selecting Edit under Cookie Preferences.

    Additional privacy options Make your profile private

    You can set your profile to private to control who can see your profile, boards and Pins. Private profiles won't appear in search results on Pinterest or in search engines, but you can invite people you know to follow you.

    Edit your profile

    You can edit your profile to change what information about you is displayed on your Pins and public profile. For extra privacy, you can change your name.

    Use secret boards

    You can save Pins to a secret board that only you (and anyone you invite) can view.

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