To help people discover and do what they love, Pinterest users have created a database of billions of Pins on Pinterest. In order to protect people on Pinterest and provide the highest quality content, we use web crawlers to help us identify the data on the pages behind the Pins. In order to help people on Pinterest take action on what’s inspiring them, we also crawl to create product Pins that are shoppable and and map back to merchants’ websites. This can help drive increased organic traffic, sales and conversions to these websites, with minimal effort required on the part of the merchants.
The pages behind Pins contain rich signals that enable us to provide better recommendations, fight spam, and display useful information. To take full advantage of these signals, we regularly fetch, store, and process page content associated with Pins.
The Pinterest crawler accesses your site for three main reasons:
When a genuine Pinterest crawler visits your website, it will send a valid Pinterest user agent and connect from a network operated by us.
The Pinterest crawler respects the Robots Exclusion Standard (robots.txt) and is configured to rate limit concurrent requests made to your site. Do not hard code these IP addresses in your site configuration, because the addresses that the crawler uses can change without notice.
Our user agent is:
Pinterest/0.2 (+https://www.pinterest.com/bot.html)
Mozilla/5.0 (compatible; Pinterestbot/1.0; +https://www.pinterest.com/bot.html)
Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/41.0.2272.96 Mobile Safari/537.36 (compatible; Pinterestbot/1.0; +https://www.pinterest.com/bot.html)
Our IP is dynamic and changes frequently, but will always be in the range of 54.236.1.001 to 54.236.1.255.
The Pinterest crawler primarily crawls with US-based IP addresses. We may also crawl with IP addresses based outside the US to support localized data.
US-based IP addresses are always in the range of 54.236.1.XXX.
For non US-based IP addresses, there’s no fixed range. If you're concerned that people are accessing your site while pretending to be the Pinterest crawler, verify its authenticity by following the steps in the next section, rather than relying on an IP range check.
If you receive a consistent volume of traffic from a client sending a valid Pinterest user agent but it does not pass the above DNS test, please
To modify the behavior of the Pinterest crawler, you'll need to update your site's robots.txt file. Make sure to place the robots.txt file on your main domain, because we do not support robots.txt files on subdomains.
Large crawl delays impact the distribution and recommendation of your content on Pinterest. Therefore, we honor delays of up to 1 and will treat any larger values as 1. If you need a larger crawl delay,
user-agent: Pinterestbot
Crawl-delay: 0.2
user-agent: Pinterestbot
disallow: /
user-agent: Pinterestbot
disallow: /directory1/
user-agent: Pinterestbot
disallow: /directory1/
allow: /directory1/subdirectory1/
user-agent: Pinterestbot
disallow: /directory1/
allow: /directory1/subdirectory1/
crawl-delay: 0.2