Ads Performance Reporting on Pinterest

  • To help advertisers measure the effectiveness of their ads on Pinterest, we may share information about your activity on Pinterest (but not your name or email address) with them or a measurement service they work with. Here are a few ways we might do that:

    • Some measurement services work by combining information about who saw an advertiser’s ads with information about visits and purchases on the advertiser’s website or app, or in their physical stores. For example, a mobile application company may work with an analytics service to measure when their app is downloaded and how it’s used. If a mobile app company places an ad on Pinterest to encourage people to download their app, Pinterest can tell their analytics service which mobile devices viewed their ads on Pinterest, by sharing the resettable advertising identifier of each mobile device that viewed their ad on Pinterest.

    • An advertiser can place our html code on their website that reads the Pinterest cookie stored in your browser (this code is called a ‘pixel’ or ‘tag’). If you’re signed in to Pinterest when you make a purchase on the advertiser’s website, the tag sends that information and your cookie to Pinterest. We’ll use that info to tell the advertiser how many purchases resulted from their ads shown on Pinterest. If the advertiser also passes us a transaction number that identifies your purchase, we can tell them about the ads that led to that purchase.

    • We also share information with certain advertising services we let advertise on Pinterest, to help personalize ads for you and measure the ads’ effectiveness. Learn more about what we share and what choices you have.

  • When we share information about your activity with advertisers or measurement services, we don’t share your name or email address.