Depending on what your campaign goals are, you’ll be charged for clicks to your website or engagements (saves, closeups and clicks) on your Promoted Pins. We’ll charge your credit card on the 1st of the month for the previous month's spend, or whenever you hit your billing threshold (whichever comes first).
We only accept credit and debit cards from the US, CA, UK, IE, AU, and NZ at this time. That means your credit or debit card must be linked to a US, CA, UK, IE, AU, or NZ bank with a corresponding billing address. If you see a message that your card is declined, double check that the billing address is correct.
- Log in to ads.pinterest.com
- Click your profile icon at the top-right of the page
- Click Billing
You might see a $1 charge on your bank account from us. This means we're verifying your account.
You can pause your campaigns, ad groups, or Promoted Pins at any time in Ads Manager.
- Click into the campaign, ad group, or Promoted Pin you want to edit
- Click the Edit button in the upper right
- Toggle the pause option to 'Yes' and save changes at the bottom
A paused campaign, ad group, or Promoted Pin will be indicated by the status indicator in the page header, as well as in the gray banner under the page header, where you can also see the pause date. As soon as you pause your campaign, ad group, or Promoted Pin it will stop running, and it will not incur any additional spend.
Keep in mind that the hierarchy level you pause at will apply to all the levels below it. For example, if you are running a campaign with multiple ad groups, pausing one of those ad groups will stop running all the Promoted Pins within that ad group, but will not impact the other ad groups on that campaign.
What is a VAT registration number and Promoted Pin status?
When you create an account, you'll be asked to confirm that your tax status is business. Business status means that you would like to see an economic benefit from your advertising, such as increased revenue, sales, or signups. This includes affiliates, sole traders, self-employed merchants, partnerships, and others. Promoted Pins can only be used for business purposes.
Most businesses are required to register for Value Added Tax (VAT) or Goods and Services Tax (GST), further to which they are provided with a VAT or GST number under which they can collect and remit tax to the relevant tax authority. This number is an alphanumeric identifier unique to the person/entity doing business. A VAT or GST number is used to identify the tax status of a customer and also to identify the place of taxation.
The information provided by Pinterest in its FAQs should not be regarded as a substitute for obtaining tax advice. Pinterest cannot give advice about VAT. If you have a question about VAT or GST registration, please contact your tax advisor or the appropriate tax authority.
Will I be charged VAT or GST on my purchases of Promoted Pins?
Whether you're charged VAT or GST on your Pinterest ad purchases will depend on your country of residence. The most common scenarios are described below:
Your business address is in Ireland:
If your business is established in Ireland, we'll add VAT at the applicable Irish rate to the costs of your purchases of Promoted Pins. The sale is therefore deemed to take place in Ireland for VAT purposes.
If you’re VAT 13b/56b exempt, please check the box in the “Tax information” section and provide your exemption number. You will not be charged VAT.
Your business address is in the EU but outside of Ireland:
If your business is established in another EU Member State (outside of Ireland), Irish VAT will not be charged on your purchase of Promoted Pins. The sale is deemed to take place outside of Ireland for VAT purposes. However, you’ll be required to provide your VAT ID and to self-account for VAT on the supply of our service at the rate applicable in your EU member state (in accordance with Article 44 and 196 of the Council Directive).
Your business address is outside of the EU:
Where your business is established outside of the EU, Irish VAT will not be charged on your purchase of Promoted Pins. The sale is deemed to take place outside of Ireland for VAT purposes. However, you’ll be required to provide your VAT or GST ID, and you may be required to self-account for VAT on the supply of our service at the rate applicable in your country. Please check with your local tax authority.
What if my business is not required to register for VAT or GST?
You may still setup an account with Pinterest. If you are not required to register for VAT or GST and you have not elected to do so, indicate this by checking the box in the “Tax information” section and leave the Tax ID field blank. You will need to provide a business address and confirm that your account is for business purposes.
To find out more information about who is obligated to register for VAT or GST, or who may elect to register and the procedures for registration, please contact your local tax authority.
Changing your VAT or GST ID
You can update your VAT ID at https://ads.pinterest.com/business/ (You can reach this by Go to Ads in the nav bar and selecting Business Settings in the dropdown)
A common mistake is to enter a tax number instead of a VAT registration number. EU VAT registration numbers start with a country-specific ID, followed by a maximum of 12 characters (numbers or letters). Visit the European Commission's website if you'd like to check your EU VAT registration number.
Australian businesses should enter their ABN (Australian Business Number) a unique 11 digit identifier.
New Zealand businesses should enter their NZBN (New Zealand Business Number) a unique 13 digit identifier.
Finding your VAT or GST invoice
Pinterest emails an invoice to the email address provided when credit card transactions are charged successfully, typically within 48 hours. Our invoices are valid VAT invoices for tax purposes.
Tips and Troubleshooting
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