Ad campaigns are comprised of three hierarchy levels:
- CAMPAIGN: Select a campaign type that best reflects your goal
- AD GROUP: Ad groups are a container for Pins. Targeting, budget, dates and bid are controlled at the ad group level.
- PROMOTED PIN: What ad Pinners see will depend on the creative and destination URL you select.
How to set up your campaign structure
Here's some examples of how you can build your campaigns.
- Ad groups as IOs
- Ad groups as targeting clusters
- Ad groups as product lines