Hashtags help Pinners discover the freshest content on Pinterest.
What are hashtags?
Hashtags are a word or phrase preceded by a hash (#) and used to identify Pins on a specific topic. Hashtags on Pinterest work just like they do anywhere else. When you add hashtags to the description for a new Pin, other Pinners can visit a feed of all the Pins that share that hashtag. Whether those Pins are promoted or not, the freshest Pins will be right up top.
Find Pins with hashtags
You can discover related content by clicking on a hashtag in Pin description. You can also search for a Hashtag, like “#interiordesign” or “#healthyrecipes”.
Add hashtags to Pins
Hashtags for Pins are in the description. To add a hashtag to your Pin description, type “#” and add a keyword or phrase. If you want to change your hashtag later, edit the Pin description.