Personalization and data

Personalization and data

When you use Pinterest, we want to provide you with the most interesting (dare we say, “Pinteresting”?) content. Sometimes, we use information from other sites or apps to do that. This page describes how we use two types of information: 1) information we collect from the Save button and other Pinterest site features, and 2) information some of our advertisers share with us. In each case, you can choose whether we use the information to customize Pinterest for you by going to your account settings.

Save button and site features

If you go to a site that has the Save button or a Pinterest widget, Pinterest can use info about that visit to customize your experience back on Pinterest. For example, if you recently visited a bunch of websites that sell camping gear, we might show you more Pins related to the outdoors, show you other stuff that people have saved from those websites or show you Promoted Pins for hiking gear. 
Here’s how it works:
  1. When you go to a Pinterest-infused site, Pinterest uses a cookie to note the visit. (What’s a cookie? Just a super-small file that gets auto-added to your browser.)
  2. The next time you log in to Pinterest, Pinterest reads the cookie and uses the info to personalize your experience. If you aren’t logged in or haven’t signed up yet, Pinterest can also use cookies to customize your sign up experience and start you off with stuff we think you might like to follow.
  3. Pinterest deletes this data after 30 days.
If you don’t want Pinterest using stuff you do off Pinterest to personalize your experience, here are some things you can do:
  1. Go to your account settings and turn off Personalization.
  2. You can also change your browser’s Do Not Track feature to keep Pinterest and other sites from using this info.
  3. If you don’t have an account, or don't want Pinterest using stuff you do off Pinterest to customize Pinterest when you're logged out, uncheck the box below:

Allow Pinterest to personalize my experience using sites I visit.

Please note: Pinterest uses a cookie to remember what you choose here, so if you ever clear the cookies in your browser, you’ll need to come back and update your preferences again.


Ads on Pinterest

Promoted Pins are Pins that businesses pay to appear where you're more likely to notice them. Learn more about Promoted Pins.

We also allow certain service providers to collect and use information on Pinterest to personalize ads you see. Learn more about Personalized ads on Pinterest.