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Pin stats

The following update to your Pin stats will be rolling out during the month of May. During this period, you may not immediately see data for all of your Pins as we transition to the new metrics.

You can easily review basic performance metrics right on your Pins. Pin stats aggregate all of the ways people have interacted your content across Pinterest. Pin stats gives you insights into how your Pins are performing, allowing to optimize your strategy more quickly

To view your Pin stats, make sure you have a business profile and have claimed your website. You’ll see stats on all Pins that link to your website, and these stats are visible only to you.

Tap a Pin to see your Pin stats. At the top of the screen, you’ll see the impressions, saves, and clicks from the past 30 days. Tap See more stats to see all the metrics for your Pin, and to toggle between different date range options (30 days, 7 days, 24 hours). You’ll also see the kinds of boards people are saving your Pin to, which you can use to see how other Pinners are thinking about your Pins.

Understanding your Pin stats

We calculate a Pin’s stats by aggregating the data for all versions of that Pin. For example, if multiple people saved the same piece of content from your site—one using your on-site Save button, one using our browser extension, plus anyone else who re-saves those saves—we’ll aggregate the data from all of those Pins.   

  • Impressions: The number of times your Pin was seen on Pinterest

  • Closeups: The number of times people tapped on your Pin for a closer look

  • Saves: The number of times people saved your Pin to a board

  • Clicks: The number of times people clicked through your site

If you have a new profile or only recently claimed your website, you may see empty data the first time you look at your Pin stats.

New Pins will show stats for however many days’ worth of data has been collected. For example, if your Pin was created 5 days ago, you’ll see the same Pin stats if you toggle between the 30 day and the 7 day date ranges. Numbers shown in the 24 hour option may be adjusted down in some instances as we filter out spam.