Pinterest Analytics helps you understand how people are engaging with content from your site and Pins from your profile.
To get Pinterest Analytics, you’ll need a business account first. If you’re already using a personal Pinterest account for your business, you can easily convert it to a business account.
Once you have a business account, you can find Pinterest Analytics by going to your profile, clicking the gear menu or by clicking on Analytics.
Learn how to turn Pinterest Analytics insights into action with our Analytics guide.
There are three types of analytics, with metrics about your:
- Pinterest profile
- People you reach
- Website (to get analytics for your website, you’ll need to confirm it)