Chat icon with exclamation point Analytics may only be available to account owners above a certain age.

Pinterest Analytics helps you understand your overall presence on Pinterest. It shows you what paid and organic published content resonates most on Pinterest.

The insights you get from Pinterest Analytics can help you make better decisions and customize your content. For example, if most of your impressions are on mobile, you can optimize your website for mobile. If an item on your site is driving traffic, you can make sure it's available, feature it in more Pins, and save it to more boards.

Over time, you may see your performance on Pinterest fluctuate or decrease. Learn how to troubleshoot and improve your performance.

Before you get started

To view Pinterest Analytics, you need to set up a business account.

Track your performance

The analytics Overview page gives you an at-a-glance view of your performance, top Pins and boards, and specific metrics and filters.

You’ll see your Overall performance, Performance over time, Top boards and Top Pins from the last 30 days. Keep in mind that these real-time metrics are estimates and subject to change. As a result, they might decrease.

Note: Real-time analytics are not available for audience metrics or when you use the content type filter.

To view your analytics:

  • Log in to your Pinterest business account
  • Click the hamburger icon at the top-left of the page
  • Under Analytics, select Overview
  • To view your analytics:

  • Open the Pinterest app on your device and log in to your Pinterest business account
  • Tap your profile picture at the bottom-right to go to your profile
  • Tap the chart bar icon at the top-left corner
  • Select Analytics
  • To view your analytics:

  • Open the Pinterest app on your device and log in to your Pinterest business account
  • Tap your profile picture at the bottom-right to go to your profile
  • Tap the chart bar icon at the top-left corner
  • Select Analytics
  • Metrics

    Below are all the metrics available in your Pinterest Analytics. Each metric helps you learn how people are engaging and interacting with your Pins.

    Metric Definition
    Engagements The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks.
    Engagement rate The total engagements with your Pins divided by the total number of times your Pins were seen. Engagements include saves, Pin clicks, and outbound clicks.
    Impressions The number of times your Pins or ads were on screen.
    Saves The number of times people saved your Pin to a board.
    Save rate The total saves of your Pins divided by the total number of times your Pins were on screen.
    Pin clicks The total number of clicks on your Pin or ad so it opens in closeup.
    Pin click rate The total number of clicks from your Pin or ad to content on or off Pinterest, divided by the total number of times your Pins or ads were on screen.
    Outbound clicks The number of times people perform actions that lead them to a destination off Pinterest.

    Note: Outbound clicks are measured starting from the date the link is added.

    Outbound click rate The total number of clicks to the destination URL associated with your Pin divided by the total number of times your Pins were on screen.

    Note: Outbound clicks are measured starting from the date the link is added.

    Profile visits The number of times people visited your profile after viewing one of your Pins.
    Follows The number of times people followed you after viewing one of your Pins.
    Video views The amount of views for at least 2 seconds with 50% of video in view.
    Average video play time The average time someone spent playing the video and static image cards included in your Pin.
    10-second plays The number of times your video was viewed for at least 10 seconds or more.
    Played to 95% The number of times your video was viewed to 95% of its length.
    Total play time (minutes) The total play time for your video in minutes.
    Total audience* The total number of people who have seen or engaged with your Pins.
    Engaged audience* The number of people who have engaged with your Pins.
    Monthly total audience* The total number of people who have seen or engaged with your Pins in a 30 day window up to and including each day.
    Monthly engaged audience* The total number of people who have engaged with your Pins in a 30 day window up to and including each day.
    Monthly views The number of times your published Pins and Pins saved from your claimed domain or accounts were on screen in the last 30 days.

    *Note: Real-time analytics are not available for audience metrics.

    Pin formats

    Depending on the Pin’s format (whether it’s an image or video), you’ll see different metrics.

  • All Pins, regardless of format, include the following core metrics: Impressions, Saves, Pin clicks, Profile visits, Follows, and Outbound clicks.
  • Video Pins have a few more metrics. In addition to core metrics, you can track Video views, Watch time, and Average watch time.
  • Note: All organic Idea Pins created before August 16, 2023 are considered a video format. Single-image Idea Pins created on or after August 16, 2023 are considered an image format.

    Filter your data

    There are a variety of filters you can use to get more insight on your performance. If you’re an advertiser or merchant, you can also see more reporting data for ads by visiting your reporting dashboard.

    To access all the filters referenced below, click More filters the filter icon in the top-right of your screen. After you’ve applied a filter, click Export at the top-right corner to export a snapshot of the selected data filters in a CSV file.

    Filter What it is How to use
    Date range View custom data ranges for the past year and a half, as well as real-time estimates from the last 48 hours. Select the date range you want to see, or select custom start and end dates. The data will automatically update to reflect that date range.

    Toggle Use real-time estimates to include data from the last 48 hours.

    Content type* Organic: Pins created or saved by you on your profile. Pins created or saved by others that drive people to your claimed website or account.

    Paid and earned: Pins promoted by you, including earned activity. This means Pins saved from a campaign you ran in the past may continue to earn impressions and engagements as people save your Pins to their boards on Pinterest.

    Use the Content type filter (or the menu at the top of your Overview page).



    Select All to view data for all your Pins (organic or promoted).

    Select Organic to view data for organic Pins only.

    Select Paid and earned to view data for promoted content only.

    Below Performance over time, click the directional chevron down icon next to Impressions or next to Split by to see organic and paid activity side by side.

    Pin format Choose a Pin format to see performance data based on the type of Pins you’ve created (like an image or video). Select Organic as the Content type, then click the Pin format drop-down menu to see a list of formats.

     

    Ad format Choose an ad format to see performance data based on the type of ad you've created (like a video ad or Idea ad). Select Paid and earned as the Content type, then click the Ad format drop-down to see a list of formats.
    Product group The product group filter will appear if your account has an active feed or catalog. This filter allows you to see how different product groups are performing. Select the directional chevron down icon below Product group to select a feed or catalog.
    Claimed accounts What people on Pinterest are saving from your claimed website(s) or accounts. Select All Pins to view data from all accounts or select one of your claimed accounts.
    Device What device people are viewing your Pins on. Select All to view data from all devices, or specify a device type by selecting Mobile, Desktop or Tablet.
    Age* Which age groups are interacting with your Pins. Select All to view data from people of all ages or select one of the age categories to view data from specific age groups.
    Gender* Which genders are interacting with your Pins.

    Select All to view data from people of all genders.

    Select Male or Female to view data from males or females.

    Select Unspecified (users who have not specified their gender) to view data from people of unspecified genders.

    Source Pins created and saved by you and activity for Pins created and saved by others from your claimed accounts. Select All to view data from Pins created and saved by you and Pins created and saved by others from your claimed accounts.

    Select Your Pins to view only Pins created or saved by you.

    Select Other Pins to view only Pins created or saved by others on Pinterest that come from your claimed website or account.

    Saved content Include stats for Pins you’ve saved that are not linked to any of your claimed domains. Toggle Include saved Pins to view data from Pins you’ve saved that do not link back to your claimed domains.

    *Note:Real-time analytics are not available when you use the content type, age or gender filters or when you split your data.

    To access all the filters referenced below, tap the filter icon in the top-right of your screen.

    Filter What it is How to use
    Date range View custom data ranges for the past year and a half, as well as real-time estimates from the last 48 hours. Select the date range you want to see, or select custom start and end dates. The data will automatically update to reflect that date range.

    Toggle Use real-time estimates to include data from the last 48 hours.

    Content type* Organic: Pins created or saved by you on your profile. Pins created or saved by others that drive people to your claimed website or account.

    Paid and earned: Pins promoted by you, including earned activity. This means Pins saved from a campaign you ran in the past may continue to earn impressions and engagements as people save your Pins to their boards on Pinterest.

    Select All to view data for all your Pins (organic or promoted).



    Select Organic to view data for organic Pins only. Tap Pin format to see performance data based on the type of Pin.



    Select Paid and earned to view data for promoted content only. Tap Ad format to see performance data based on the type of ad.
    Pin format Choose a Pin format to see performance data based on the type of Pins you’ve created (like an image or video). Select Organic under Content type, then tap Pin format to see a list of formats.
    Ad format Choose an ad format to see performance data based on the type of ad you've created (like a video ad or Idea ad). Select Paid and earned under Content type, then tap Ad format to see a list of formats.
    Product group The product group filter will appear if your account has an active feed or catalog. This filter allows you to see how different product groups are performing. Select the directional chevron down icon below Product group to select a feed or catalog.
    Claimed accounts What people on Pinterest are saving from your claimed website(s) or accounts. Select All Pins to view data from all accounts or select one of your claimed accounts.
    Device What device people are viewing your Pins on. Select All to view data from all devices, or specify a device type by selecting Mobile, Desktop or Tablet.
    Age* Which age groups are interacting with your Pins. To filter your data by age, view Pinterest Analytics on a desktop or mobile browser.
    Gender* Which genders are interacting with your Pins. To filter your data by gender, view Pinterest Analytics on a desktop or mobile browser.
    Source Pins created and saved by you and activity for Pins created and saved by others from your claimed accounts. Select All to view data from Pins created and saved by you and Pins created and saved by others from your claimed accounts.

    Select Your Pins to view only Pins created or saved by you.

    Select Other Pins to view only Pins created or saved by others on Pinterest that come from your claimed website or account.

    Saved content Include stats for Pins you’ve saved that are not linked to any of your claimed domains. Toggle Include saved Pins to view data from Pins you’ve saved that do not link back to your claimed domains.

    *Note: Real-time analytics are not available when you use the content type, age or gender filters or when you split your data.

    To access all the filters referenced below, tap the filter icon in the top-right of your screen.

    Filter What it is How to use
    Date range View custom data ranges for the past year and a half, as well as real-time estimates from the last 48 hours. Select the date range you want to see, or select custom start and end dates. The data will automatically update to reflect that date range.

    Toggle Use real-time estimates to include data from the last 48 hours.

    Content type* Organic: Pins created or saved by you on your profile. Pins created or saved by others that drive people to your claimed website or account.

    Paid and earned: Pins promoted by you, including earned activity. This means Pins saved from a campaign you ran in the past may continue to earn impressions and engagements as people save your Pins to their boards on Pinterest.

    Select All to view data for all your Pins (organic or promoted).



    Select Organic to view data for organic Pins only. Tap Pin format to see performance data based on the type of Pin.



    Select Paid and earned to view data for promoted content only. Tap Ad format to see performance data based on the type of ad.
    Pin format Choose a Pin format to see performance data based on the type of Pins you’ve created (like an image or video). Select Organic under Content type, then tap Pin format to see a list of formats.
    Ad format Choose an ad format to see performance data based on the type of ad you've created (like a video ad or Idea ad). Select Paid and earned under Content type, then tap Ad format to see a list of formats.
    Product group The product group filter will appear if your account has an active feed or catalog. This filter allows you to see how different product groups are performing. Select the directional chevron down icon below Product group to select a feed or catalog.
    Claimed accounts What people on Pinterest are saving from your claimed website(s) or accounts. Select All Pins to view data from all accounts or select one of your claimed accounts.
    Device What device people are viewing your Pins on. Select All to view data from all devices, or specify a device type by selecting Mobile, Desktop or Tablet.
    Age* Which age groups are interacting with your Pins. To filter your data by age, view Pinterest Analytics on a desktop or mobile browser.
    Gender* Which genders are interacting with your Pins. To filter your data by gender, view Pinterest Analytics on a desktop or mobile browser.
    Source Pins created and saved by you and activity for Pins created and saved by others from your claimed accounts. Select All to view data from Pins created and saved by you and Pins created and saved by others from your claimed accounts.

    Select Your Pins to view only Pins created or saved by you.

    Select Other Pins to view only Pins created or saved by others on Pinterest that come from your claimed website or account.

    Saved content Include stats for Pins you’ve saved that are not linked to any of your claimed domains. Toggle Include saved Pins to view data from Pins you’ve saved that do not link back to your claimed domains.

    *Note: Real-time analytics are not available when you use the content type, age or gender filters or when you split your data.

    Review your top Pins

    When you filter your data, your top Pins for that selected filter will show. Top Pins are the Pins, either organic or paid, that people have viewed or engaged with most.

    To start, your top Pins and boards will be sorted by most impressions. Click the directional chevron down icon below Top boards or Top Pins to update the filter to engagements, Pin clicks, outbound clicks or saves.

    To start, your top Pins and boards will be sorted by most impressions. Click the directional chevron down icon below Top boards or Top Pins to update the filter to engagements, Pin clicks, outbound clicks or saves.

    To start, your top Pins and boards will be sorted by most impressions. Tap See all Pins, then the directional chevron down icon next to Impressions to update the filter to engagements, Pin clicks, outbound clicks or saves. Tap Done to save your changes.

    What's next?

    Learn how to view your Pin stats and Audience Insights to understand how individual Pins are performing on Pinterest and who’s looking at them.

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