Profile analytics

To get to your profile analytics, click Profile at the top of Pinterest Analytics.
 
Pinterest profile analytics is organized into 4 sections: Impressions, Saves, Clicks and All-Time. 
 
You’ll see all the metrics as a daily average. Use the date picker to see data for specific time periods, and the All apps menu to filter profile data by device. You can also export the data to a csv file by clicking Export data.
 
Learn how to turn Pinterest Analytics insights into action on our business blog
 
Impressions Impressions
Impressions are the number of times a Pin from your profile has appeared on Pinterest home feeds, category feeds and search. Average monthly viewers include anyone who sees a Pin from your profile on their feeds. 
 
Tip: Look at the sections that show your top Pins and boards. Pins with the most impressions usually represent stuff that people are actively looking for. Continue saving similar Pins to reach even more people on Pinterest. 
Repins Repins
This is the number of times someone saved your Pin to one of their boards. This is how people can discover your content on Pinterest.
 
Tip: Look at the most saved Pins and boards sections. Pins with the most saves often represent content that Pinners find interesting enough to save and share. You can save similar things from your website or from other relevant sources to keep inspiring your audience. 
 
Clicks Clicks
This data shows the number of clicks on Pins from your profile.
 
Tip: Look at the most clicked Pins and boards sections. Pins with the most clicks often represent content that Pinners want to learn more about, take action on, or purchase. You can learn from this data by saving similar things from your website to boost referral traffic from Pinterest to your site. 
All-time All-time
This page includes an assortment of metrics, including:
 
  • Your all-time most saved Pins: This goes back to the beginning of your Pinterest account.
  • Best in search: Pins that are ranked highly in search. You can improve the search quality rankings of your Pins by writing quality descriptions, using Rich Pins and making sure all of your Pins link back to somewhere meaningful.
  • Power Pins: Pins with all-time high engagement from people, using a combination of likes, saves, comments, sends and more. This goes back to the beginning of your Pinterest account. 
Tip: Sharpen your own Pin descriptions so you improve your appearance in search. 
 
Note: Our daily data is recorded in UTC.