Promoted Pin Tips

Refer to this best practice guide on how to set up your campaign for success. Here are some additional tips on how to stay on track with your Promoted Pin goals:
Create great Pins
Increase your Promoted Pin delivery
Make your targeting more relevant
Stay on budget
Preparing your Pins for ad review
Simplify your account by archiving campaigns, ad groups & Promoted Pins
View your change history
The best Promoted Pins on Pinterest are helpful, beautiful and actionable. You can download our creative guide to learn how to make great Promoted Pins.

If you are seeing very few total impressions on your Promoted Pins, here are some things you can try to increase your ad delivery:

  • Include related interests to reach Pinners who could also be interested in your business. For instance, if you are promoting kid-friendly snacks, try targeting people who are interested in “parenting” or “kids”.
  • To see more volume in search, add a minimum of 20-30 keywords per ad group.
  • Increase your bids to make your Promoted Pins more competitive with other businesses targeting the same audience. 
  • Ensure you’re running ads on mobile since most people use Pinterest on their mobile devices.
  • Keep creative fresh to see what resonates with your audience.  

Pinterest uses click through rate and engagement rate to determine how relevant an ad is. View these targeting metrics in the Ads Manager by looking at your ad group or Promoted Pin level details. To improve your relevancy: 
  • Remove keywords and interests that have low click through rates (for traffic campaigns) or engagement rates (for engagement campaigns). 
  • Look at the keywords and interests that resulted in the highest click through rates or engagement rates and edit your Pin to add new terms to make your ad more relevant.
  • Turn on Dynamic-targeting. Dynamic-targeting is an ad group setting that enables an ad to be automatically targeted to relevant searches, powered by the Taste Graph. When this is on, it helps you automatically target your ads to people searching for relevant ideas, and easily launch effective campaigns. 


Here are some tips to stay on budget:
  • Set an end date for your ad group(s).
  • For daily budgets, make sure your ad group budgets makes sense for the amount you’re willing to spend. To make sure you’re staying on budget for a campaign, do this simple calculation: Daily budget x duration of your campaign = the maximum amount you are willing to spend on that Promoted Pin campaign.

Learn about how to set different budget types here.

Before picking a Pin to promote or submitting your Promoted Pin, check our Ad Standards to make sure that your ad is approved during our 24 hour review process.

Archiving will help clean up your view of the ads you're running and reduce clutter. Archiving inactive campaigns, ad groups and Promoted Pins will also reduce load times across Ads Manager (e.g. page load times, metrics exports, bulk sheet exports, etc.).

Archiving is useful when:
  • A campaign, ad group, or Promoted Pin has been created by accident
  • You need to remove a rejected Promoted Pin
  • The campaign, ad group, or Promoted Pin has run its course (e.g. has an end date far in the past)

You can archive at any level of your campaign using the Ads Manager or the bulk editor. In Ads Manager, you archive components the same way you make edits. With the bulk editor, you can archive multiple campaigns, ad groups or Promoted Pins at the same time.

Archiving a campaign or ad group will apply to everything under it:
  • If you archive a campaign, all the ad groups and Promoted Pins in the campaign will be archived
  • If you archive an ad group, all the Promoted Pins in it will be archived.  The campaign, and other ad groups in the campaign, won’t be affected.

Once something has been archived it can’t be restored. Archiving a component will permanently remove it from the default views and reports, and you can't undo this. However, you can export performance data on archived objects by selecting custom export filters.

Using the change history feature, you can view of a history of changes for each campaign level or across your entire ad account. See what changes were made, when they were made, and who made them.

Object-level changes: In the reporting table, select the campaign, ad group or Promoted Pin that you want to see changes for, then click on See history.

Account-level changes: In the navigation bar, hover over Ads and click on Account History.

Keep in mind:

  • You can filter by specific actions at the campaign, ad group, and Promoted Pin levels. Find the Filter by selection in the upper right corner.

  • Change the date range the table is producing results for by clicking on the dates listed below the page title and selecting your desired start and end date.

  • Auditable changes are currently as listed:

    • Campaign: daily spend limit, lifetime spend limit, status

    • Ad group: bid, budget, start date, end date, monthly frequency cap (CPM only), status, targeting (all but keywords)

    • Promoted Pins: destination URL, rejection reason, review status, status

  • Keyword level changes are not currently logged in the change history.