Set up your business profile

Whether you’re an established brand, a non-profit organization, or a blogger, you can join Pinterest for free as a business. You can make a new business profile or convert your current one. 

We have two sets of terms—one for people and one for businesses. If you're using Pinterest for business purposes or as part of how you make a living, you should sign up for a business profile and agree to our Business Terms of Service

Right now, business and personal profiles have similar features, but business profiles have access to Pinterest Analytics. If you sign up as a business, you'll get updates on future products and services we build for businesses as well.

Learn how to:

Make a brand new business profile
Convert your personal account to a business profile
Customize your business profile
Add additional advertising accounts to your Pinterest business profile
Add additional users to your ad account
  1. If you have a personal profile, log out of it
  2. Go to Pinterest for Business and click Join as a Business
  3. Fill out details about your business and the person who'll manage the profile
  4. Read and accept our Business Terms of Service and click Create Account

  1. Log in to your profile
  2. Follow this link to convert to a business account 
  3. Fill out your information and click Done

Converting to a business profile will not affect your Pins, boards, and followers.

You can easily customize your Pinterest business profile to curate a page that reflects your brand.


Key components of the business profile include:

  • Customizable profile cover

  • Follow button

  • Monthly viewers

  • Profile tabs

    • Overview - featured boards, latest Pins & latest boards

    • Boards - all the boards you created

    • Pins - all the Pins you saved

    • Activity - Pins saved from your claimed website (note, you can choose to hide this)

    • Followers - people who follow you

    • Following - people that you follow

    • Tries - photos and notes for Pins you tried


To customize your profile cover:

  1. Click on the pencil edit icon in the upper right corner of your profile cover.

  2. Select whether you want your cover to show your latest Pins, activity, or a specific board.

  3. Click on Done.


Monthly viewers are the number of people who saw your Pins in the last 30 days. This includes all Pins you saved to Pinterest, plus any Pins other people saved from your website.


You can display featured boards in a rotating showcase on the Overview tab. You can use this space to highlight anything from seasonal content to your all-time best ideas. To feature boards in this space:

  1. Go to your account settings.

  2. In the Profile section, click on the Edit button under “Featured Boards”.

  3. Choose the boards you want to feature and click Save.

You can set up as many as 10 ad accounts for your business profile.  Businesses use additional ad accounts to:

  • Support multiple currencies – a billing country and its corresponding currency can be set for each of the new ad accounts (learn more about the countries and currencies we support here)

  • Support multiple payment methods – a different payment method can be applied to each account

  • Improve organization – you can separate campaigns running under your ad accounts by region, strategy, etc.

Keep in mind, if you don't need more than one account to run your business, it'll be easier for you to manage just one account.

How to set up new ad accounts

  1. In the upper right corner, you’ll see the name of the ad account you’re viewing.  Click on the ad account name, and in the dropdown that appears, select Create new ad account.

  2. Enter a name for the new ad account (you can edit this later) and select the country you’d like to associate to the new ad account.  The country selected determines the currency your campaigns will be charged in.  Click on Set up billing.

  3. Add a payment option to your new ad account.  Read more about billing & payment here.

  4. You’re done!  You can now run campaigns on your new ad account.

Note: If you want to track conversions or target specific audiences, you need to set-up a separate Pinterest Tag and create audiences for each of your ad accounts.

You can grant other users full access to your ad accounts and manage who can view which ad accounts.

  1. Go to your accounts manager by clicking on your advertiser name in the navigation bar, then clicking on the pencil icon next to the ad account you want to add users to. You can also go straight to and select the ad account from the left hand menu.

  2. Under the Access tab, click on Add people to this account.

  3. Enter the email addresses of people you want to add to your account. Note that you can only grant access to email addresses associated with Pinterest business profiles. To add multiple people, you can add a list of comma-separated email addresses. Click on Search.

  4. After reviewing the users that are associated with your search, click on Add selected people.

On the ad account’s Access tab, you’ll be able to see people you’ve previously added. Click Remove to take them off of your ad account.

Users who have been granted access are added as “admins” to the ad account, giving them the ability to see and edit everything in the ad account. This means they can create and edit ads, as well as add and remove other admins. However, these users will not be able to access your Pinterest profile, meaning they won’t be able to save organic Pins to your profile.

In your accounts manager, you’ll also be able to see ad accounts people have shared with you. Simply toggle to the Shared with me tab under the Ad accounts header. In this view, you can choose to Leave accounts that have been shared with you.

Follow these best practices for setting up a business profile to use to access others’ ad accounts:

  • Use your work email address to set up the business profile. This will make it easier to identify you for access.

  • Enter your name under business ‘Business name’, not the name of the business you represent or will have access to.

  • Select Other for ‘Business type’

  • Select three interests that you’d like to follow. This helps determine what content shows in your home feed when you log in.

  • You can skip the browser extension step.

  • You’ll need to select a country for tax and billing purposes.


Tips and Troubleshooting

Visit Pinterest for Business to learn about businesses on Pinterest, including viewing case studies and installing website widgets and buttons

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