Shop the Look: Product tagging

Shop the Look Pins

Shop the Look lets people find products right inside fashion and home decor Pins, making it easier to bring their inspiration to life. Shop the Look Pins have white dots that call out different parts of the look. People can tap the dots to view and shop products featured in the Pin.

If you have a Pinterest business profile, Shop the Look tagging allows you to manually tag Pins from your claimed website with product links from any domain. If you are a retailer with a large product feed and would prefer to bulk upload Shop the Look Pins, we recommend you work with our partners Olapic and Curalate to create Shop the Look Pins.

Product tagging

How do I get started?
How do I tag products in Pins on web?
How do I tag pins on iOS?
Can I tag Pins that are not from my domain?
Can I tag products that are not from my domain?
When does content I tag show up to users?
When I add products through the [add a Pin] flow, where do those products live on Pinterest?
Can I move or edit the white dot placement?
Can I tag products with affiliate links?
Can I use URL shorteners when tagging products?
Why am I not seeing the edits made to my STL pin immediately?

Now that I have access to tag Shop the Look Pins, how do I get started?

Once your account has access to Shop the Look Pins, you’ll see a Tag icon on Pins that link to your claimed website. Click the icon to begin tagging products in Pins. You can tag your Pins on either web or iOS.

Expand to see tag icon on Pin Collapse image

tagging icon

  1. Click + and select Create Pin
  2. Upload an image and add a Pin title, description, destination URL.
  3. Click the tag icon
  4. Click the product you want to tag
  5. Add the product URL or affiliate link - keep in mind that we do not support URL shorteners
  6. Pick a product image
  7. Repeat steps 4-6 for all products you want to tag in this Pin
  8. Click Done
  9. Choose a board to save your Shop the Look Pin to


How do I tag products to Pins on iOS?

  1. From your profile, click +
  2. Select Photo under "Pin"
  3. Upload an image and add a Pin title, description, and destination URL
  4. Click Next
  5. Click the product you want to tag
  6. Add the product URL or affiliate link - keep in mind that we do not support URL shorteners
  7. Pick a product image
  8. Repeat steps 5-7 for all products you want to tag in this Pin.
  9. Click Done

Can I tag Pins that are not from my domain?

You can tag images from your claimed website or images that you upload directly from your computer or mobile device. More info on how to claim your website here.

Can I tag products that are not from my domain?

Yes, by clicking add a Pin you can paste in a product URL from any domain.

When does content I tag show up to users?

Users on Pinterest will be able to see products you’ve tagged immediately.

When I add products through the [add a Pin] flow, where do those Product Pins live on Pinterest? Are they available to be viewed by the public?

When you paste in a product URL via the [add a Pin] flow, you’ll create a Product Pin that will live on a protected board. Only you can view your protected boards, and they are not visible on your profile to other Pinners. You can access a protected board by scrolling down to the bottom of your profile (underneath Secret Boards). To view your Shop the Look Product Pins, you can type in pinterest.com/[your_pinterest_username]/_products_you_tagged/

Can I move or edit the white dot placement?

Yes, when drawing the bounding box around objects, you can move the white dot placement; and after you’ve tagged your Pins you can always go back and edit or add product links by going through the tagging flow again.

On iOS, you can edit the placement of the white dots at any time by clicking the tag icon in the Pin closeup. Edits will show within a few hours of editing the Pin.

Can I tag products with affiliate links?

Yes, in the [add a Pin] tagging flow, you can add in affiliate tracking parameters to your product links.

Can I use URL shorteners when tagging products through the [add a Pin] flow?

URL shorteners are currently not supported.

Why am I not seeing the edits made to my STL pin immediately?

Due to how our system is updating the STL Pin information, you might have to wait a couple hours before seeing all the edits made to your STL pin.