Shop the Look: Product tagging

Shop the Look Pins

Shop the Look lets Pinners find products right inside fashion and home decor Pins, making it easier for Pinners to bring inspiration to life. Shop the Look Pins have white dots that call out different parts of the look. Pinners can tap the dots to view and shop products featured in the Pin.

If you are a content owner that would like to tag products in your own Pins, you can request access to Shop the Look Pins here. You must have a claimed website in order to be eligible for Shop the Look Pins.

Product tagging

How do I get started?
How do I tag products in Pins on web?
How do I tag pins on iOS?
Can I tag Pins that are not from my domain?
Can I tag products that are not from my domain?
When does content I tag show up to users?
When I add products through the [add a Pin] flow, where do those products live on Pinterest?
Can I move or edit the white dot placement?
Can I tag products with affiliate links?
Can I use URL shorteners when tagging products?

Now that I have access to tag Shop the Look Pins, how do I get started?

Once your account has access to Shop the Look Pins, you’ll see a Tag icon on Pins that link to your claimed website. Click the icon to begin tagging products in Pins. You can tag your Pins on either web or iOS.

Expand to see tag icon on Pin Collapse image

tagging icon

How do I tag products to Pins on web?

  1. Click on the Tag icon on the Pin you want to add product links to, then click on Tag products.

  2. Use your cursor to adjust the bounding box around the object you want to tag. This will create the white Shop the Look dot. You can move the placement of the white dot by dragging it within the image to a new destination.

  3. Paste a product or affiliate link, then click Next.

  4. Choose a product image, then click on Add tag.

  5. You can tag multiple products to each dot by going through this flow again—just click on the dot already created, click on Add another, and repeat steps 3-4.

  6. You can also create multiple dots by clicking on the Tag products button and repeating steps 2-4.

  7. When you’re finished tagging products in your Pin, hit Done before you exit the page or close the window.

Expand to see bounding box Collapse image

edit tag


How do I tag products to Pins on iOS?

  1. Click on the Tag icon on the Pin you want to add product links to.

  2. Tap any part of your Pin to start tagging.

  3. Use your fingers to draw a bounding box around the object you want to tag. This will create the white Shop the Look dot.

  4. To use a product or affiliate link, type or paste the URL in the search box, then pick an image for the tag.

  5. Click on Done.

  6. You can tag multiple products to each dot by going through this flow again—just click on the dot already created, click on Add another, and repeat steps 4-5.

  7. You can also create multiple dots by clicking on the Tag products button and repeating steps 2-5.

  8. When you’re done tagging all the products in your pin, hit the Done button in the upper right corner.

Expand to see tag icon on Pin Collapse image

iOS tagging icon

Expand to see bounding box Collapse image

iOS bounding box

Can I tag Pins that are not from my domain?

No, you can only tag images from your claimed website. More info on how to claim your website here.

Can I tag products that are not from my domain?

Yes, by clicking add a Pin you can paste in a product URL from any domain.

When does content I tag show up to users?

Users on Pinterest will be able to see products you’ve tagged immediately.

When I add products through the [add a Pin] flow, where do those Product Pins live on Pinterest? Are they available to be viewed by the public?

When you paste in a product URL via the [add a Pin] flow, you’ll create a Product Pin that will live on a protected board. Only you can view your protected boards, and they are not visible on your profile to other Pinners. You can access a protected board by scrolling down to the bottom of your profile (underneath Secret Boards). To view your Shop the Look Product Pins, you can type in pinterest.com/[your_pinterest_username]/products-you-tagged/

Can I move or edit the white dot placement?

Yes, when drawing the bounding box around objects, you can move the white dot placement; and after you’ve tagged your Pins you can always go back and edit or add product links by going through the tagging flow again.

Can I tag products with affiliate links?

Yes, in the [add a Pin] tagging flow, you can add in affiliate tracking parameters to your product links.

Can I use URL shorteners when tagging products through the [add a Pin] flow?

URL shorteners are currently not supported.