Types of Pins

You can Pin JPG, PNG and GIF image files, as well as YouTube, Vimeo and Ted videos.
As you're cruising through Pinterest, you may come across a few other types of Pins:
Rich Pins
App Pins
Place Pins
Picked for You Pins
Promoted Pins
Rich Pins are Pins with more information or details on them.
Rich Pins use data from the website they're from to update automatically with important info, like price or ingredients. They look a little different than normal Pins: you might see some product, recipe, movie, article and place Pins with bold titles. 

App Pins are part of Rich Pins, our broader effort to make Pins more useful. Pinners can now install iOS apps without ever leaving Pinterest.

When you come across an App Pin:

  • Tap Install to download the app right to your iPhone or iPad
  • Tap Cancel to return to Pinterest

You can also save your favorite apps right from the App Store itself. Just add the Pin It button to your iPhone or iPad to start Pinning.

Learn how to enable App Pins for your business.

Place Pins have a location connected to them. You collect them on special place boards, which show all your Pins on a map. 

Make a place board

  1. While you're creating a new board, change the Add a map? option from No to Yes
  2. Or click Edit on one of your current boards to add a map to it

Note: Only the board owner can turn a board into a place board. 

Now add place Pins to your board

  1. Add a Pin to your new place board
  2. Go to your place board
  3. Click Add a place on the Pin
  4. Type the name of the place ("Ben and Jerry's") and its location ("Houston") and we'll search for Ben and Jerry's in Houston, Texas
  5. If we're searching the wrong place, pick a different one using the Places near: drop down menu
  6. Click the name from the list and we'll add it to your Pin
  7. If you add the wrong place, just edit your Pin and click Remove Place

The locations for place Pins are provided by Foursquare, but there isn’t a check-in feature on Pinterest. If you can't find a location for your Pins, add it to Foursquare and then you'll find it on Pinterest. 

If you notice that a location already exists in Foursquare, you can ask to edit the location

We’ve partnered with these websites to automatically include location info on their Pins: Airbnb, Atlas Obscura, Booking.com, Citysearch, Foursquare, Hotels.com, Jetsetter, OpenTable, Roadtrippers, StreetEasy, Trulia, UrbanSpoon, and VirtualTourist.

About our maps and data

Our maps are designed by Stamen Design, served by MapBox, created using data from © OpenStreetMap contributors. Some geographic data from Geonames.org is licensed under Creative Commons Attribution 3.0.

Picked for You Pins are things we pick for you based on other things you already like or are interested in, like:

  1. Pins you've added, liked or clicked on
  2. Boards you follow
  3. Sites you may have visited recently (Learn more about how we use sites you visit to personalize your experience, and how you can turn this off you're not interested)

Picked for You Pins aren't Promoted Pins—you’ll only ever see Picked for You Pins when we have a hunch you might like them, not because other businesses or third parties ask us to promote them.

You'll see an x button next to the text that says Picked for you below the Pin. If you want to stop recommendations from this board, click Hide all Pins inspired by this board. If you'd like to just hide the Pin from your home feed, go ahead and select to Hide this Pin.

If you have feedback about Picked for You Pins, let us know!

Promoted Pins are Pins that businesses pay for to reach you where you'd be more likely to notice them.

We may show you relevant Promoted Pins based on your interests and things you do on Pinterest.

Promoted Pins are different from Picked for You Pins—you’ll only ever see Picked for You Pins when we have a hunch you might like them, not because other businesses or third parties ask us to to promote them.

Check out "An update on Promoted Pins" on our blog to learn more, or let us know what you think about Promoted Pins.