We want people to find the content that they’re expecting to find on Pinterest, which is why there are checkmarks next to certain notable names like celebrities, brands or media. The goal of this checkmark is to help people to find the accounts they’re looking for (for example, you should be able to easily distinguish Abraham Lincoln’s Pinterest account from the Pinterest account for an Abraham Lincoln fan site.)
If you want to help Pinners know you’re a trustworthy source, add your logo as your profile picture and make sure you've confirmed your website (Remember that confirming your website and verifying your profile are separate). For other tips on how to build your brand and get discovered on Pinterest (hint: add the Pin It button to your website), check out business.pinterest.com.
We’ve removed these checkmarks because we’ve heard loud and clear that in search results, the checkmark was misleading. Now, checkmarks indicate notable names like celebrities, brands or media.
Right now we’re not opening verified accounts up to everyone on Pinterest. If you want to help people know you’re a trustworthy source, add your logo as your profile picture and make sure you've confirmed your website.
Yes—although you may no longer have a checkmark, in our system your website is still confirmed on Pinterest. If you have a business account, this means that still you have access to website analytics, and any Pin from your site will have your logo when someone clicks on it.
No, it hasn’t changed your search ranking—in fact, now with better search suggestions and autocorrect, it’ll be easier for people to find you.