Verify your website

Verifying your website tells people on Pinterest that you own it. In order to verify, you need to be able to edit your website's HTML code. After you verify your website, you'll see a checkmark by your name on your profile and in search results, and get access to your analytics.

There are two ways to verify: with a meta tag or by uploading an HTML file.


Verify with a meta tag

Get the meta tag

  1. Click your name at the top of Pinterest and click Your Profile and Pins
  2. Click the pencil icon
  3. Add your website and click Verify Website
  4. Click Verify with a meta tag

Add it to your website

  1. Copy the meta tag from the verification box
  2. Add it to the <head> section of the index.html file of your website before the <body> section

Finish verifying

  1. Go back to Pinterest
  2. Click Complete Verification (we’ll automatically check the meta tag and verify your site)

Verify by uploading an HTML file

Get the file

  1. Click your name at the top of Pinterest and click Your Profile and Pins
  2. Click the pencil icon
  3. Add your website and click Verify Website
  4. Click Download Verification File

Upload it to your website's server

Upload this HTML file to your web server at the root folder (don't upload to a subfolder or we won't be able to access it). Root folder names vary by provider—common ones are public_html, www, or wwwroot.

Be sure not to rename the file when you upload it to your server, since we'll be looking for an exact name match. For example, if you download pinterest-9d541.html, we won't recognize it if you upload it with a different name, like pinterest-9d541-1.html.

Finish verifying

  1. Go back to Pinterest
  2. Click Complete Verification (we’ll automatically check the HTML file and verify your site)

Get instructions for popular hosts

Big Commerce Big Commerce
You should verify using a meta tag.
 

Blogspot Blogspot
You should verify using a meta tag:
  1. Copy your meta tag from Pinterest
  2. Sign in to Blogger and select Template from the left-hand menu
  3. Select Edit HTML and click Proceed on the next screen
  4. Find <head> within your HTML and paste the meta tag below it
  5. Save the template
  6. Go back to pinterest.com/website/verify and click Complete Verification

Bluehost Bluehost
You should verify by uploading an HTML file:
  1. Log in to your cPanel on BlueHost.
  2. Find the File Manager icon under Files
  3. In the pop-up, select Web Root (public_html/www) and check the box next to Show Hidden Files (dotfiles). This will place you in the folder for your web content and show you all the files and folders present. If you don't see a pop-up box, simply click reset all interface settings at the very bottom of your cPanel.
  4. The File Manager will load in a new window and show your files. Double click on a folder to open it, and click Up One Level to go back a folder.
  5. Go back to pinterest.com/website/verify and click Complete Verification

Learn more at Bluehost's help center


FatCow FactCow
You should verify by uploading an HTML file.
 
Learn how at FatCow's help center.
 

GoDaddy GoDaddy
You should verify by uploading an HTML file:
  1. Download the HTML file from Pinterest
  2. Log in to your GoDaddy Account Manager
  3. Click Web Hosting and upload using the file manager
  4. Go back to pinterest.com/website/verify and click Complete Verification

Learn more at GoDaddy's help center.


Goodsie Goodsie
You should verify using a meta tag. 
 
Learn how at Goodsie's help center

Hostgator Hostgator
You should verify by uploading an HTML file:
  1. Download the HTML file from Pinterest
  2. Log in to cPanel and click File Manager under Files
  3. Select Web Root and Show Hidden Files then click Go
  4. Click to open the folder where you'd like to upload files
  5. Click Upload from the top toolbar
  6. Click Browse (some web browsers will have Choose File instead)
  7. Find the HTML file you downloaded from Pinterest
  8. Go back to pinterest.com/website/verify and click Complete Verification

Learn more at Hostgator's help center


HostMetro HostMetro
You should verify by uploading an HTML file.
 
See more in this HostGator video

iPage iPage
You should verify by uploading an HTML file.
 
Learn how at iPage's help center
 

Prestashop Prestashop
You should verify using a meta tag.
 
Learn how at Designhaus 42

StoreEnvy StoreEnvy
You should verify using a meta tag.
 

Shopify Shopify
You should verify by uploading an HTML file:
  1. Download the HTML file from Pinterest
  2. Log in to your Shopify account and click Account
  3. Scroll down to Uploaded Files and click show uploaded files
  4. Upload the HTML file
  5. Select the title of the verification file and copy the URL
  6. Go to the navigation and click Add URL redirect
  7. Edit the old path from /pinterest-96bfa.html (add the /)
  8. Add the new path that you copied in step 5 and save
  9. Go back to pinterest.com/website/verify and click Complete Verification

Learn more at Shopify's forums


Squarespace Squarespace

You should verify using a meta tag:

  1. Copy your meta tag
  2. Log in to Squarespace and go to Website management
  3. Go to Website settings under the Structure category
  4. Click Code injection in the navigation bar
  5. Under Code Injection Points (Advanced), select Extra Header Code
  6. Paste the meta tag in the text box and click Update Information
  7. Go back to pinterest.com/website/verify and click Complete Verification

Tumblr Tumblr

You can verify using a meta tag or by uploading an HTML file.

To verify with a meta tag

  1. Copy the meta tag from Pinterest
  2. Sign in to Tumblr and go to your blog's settings page (http://www.tumblr.com/blog/yourblogname/settings)
  3. Click Customize
  4. Click Edit HTML from the left menu
  5. Find <head> within your HTML and paste the meta tag below it but before <body>
  6. Use the Appearance back button to go back to the theme editor menu, then click Save
  7. Go back to pinterest.com/website/verify and click Complete Verification

To verify by uploading an HTML file

  1. Download the HTML file from Pinterest
  2. Sign in to Tumblr and to your blog's settings page (http://www.tumblr.com/blog/yourblogname/settings)
  3. Click Customize
  4. Scroll down below the Appearance section and click to Add a Page
  5. In the drop down menu, switch the type of page from Standard Layout to Custom Layout
  6. In the first field, add the Page URL extension (this will match the name of the html file downloaded from Pinterest. For example, "pinterest-xxxx.html")
  7. Don't select Show a link to this page
  8. Paste in the Pinterest HTML verification code into the Custom HTML block and Save Page
  9. Go back to pinterest.com/website/verify and click Complete Verification

Weebly Weebly
You should verify using a meta tag.
 
Learn more at Weebly's forums.
 

Wix.com Wix.com
You should verify using a meta tag.
  1. Copy the meta tag from Pinterest
  2. Log in to your Wix, open the Wix Editor, click Settings (the gear icon) and click SEO (Google)
  3. Click Advanced SEO Settings  
  4. Under Header Code Meta Tags, paste the meta tag and click Apply
  5. Go back to pinterest.com/website/verify and click Complete Verification

Learn more at Wix Answers


Wordpress Wordpress
You should verify using a meta tag.
  1. Copy the meta tag from Pinterest
  2. Go to your Wordpress blog dashboard
  3. Open the Tools -> Available Tools Page and paste the meta tag into the Pinterest Site Verification field 
  4. Click on Save Changes
  5. Go back to pinterest.com/website/verify and click Complete Verification

​Learn more at the Wordpress help center.


Zenfolio Zenfolio
You should verify using a meta tag.
 
 

Common questions

Why can't I verify my website?
Can I remove the HTML file after verifying?
Can I verify a website on more than one account?
Can I add more than one website to my account?
Right now, you can only verify a top-level domain, such as www.example.com.
 
If your website looks like www.example.com/example, it isn't a top-level domain.
 
HTML file upload and HTML meta tags are the only ways to verify websites on Pinterest. Etsy, Moonfruit, ArtFire, and drag-and-drop web builders don't allow either forms of verification, so if you use one of those, you won't be able to verify right now.
 
We’re looking into other ways to verify, and we hope to offer more options soon. If you’d like to suggest a new way, let us know!  

Yes, after you've verified your website, you can remove the file or tag.

Keep in mind that making changes to your website in your Pinterest settings means you'll lose the verification and have to verify again.

No, you can only verify a website on a single Pinterest account.

If your website's already verified on another Pinterest account and you'd like to verify it on a different one, you can remove your website from the first account first. 

Then you’ll need to go through the verification steps again to verify your website on the new Pinterest account.

Right now, you can only have one website on your profile, and a website can only be verified by one Pinterest account.

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