Web analytics

If you own a website, Pinterest web analytics can help you understand how Pinners are engaging with the content from your site. To use analytics, you first need to verify your website

Once you've verified, you can get to your analytics by clicking your name at the top of Pinterest then clicking Analytics.

What you'll find in your analytics:
  1. Site Metrics gives you a visualization of your key metrics. Hover over any data point on the graph to see more specific information.
  2. Most Recent is a real-time feed of Pins that people are adding from your website. Click on any Pin to see when it was added. You can click through on the Pin to see which page on your site it came from.
  3. Most Repinned shows you which Pins are getting the most repins. You can click on a specific Pin to see how many repins it has. 
  4. Most Clicked tells you which Pins are getting the most click-throughs. You can click through on the Pin to see which page on your site it came from.
  5. Export lets you export the data for whichever tab you're currently on. Just a note that you can only export the top 100 of your most repinned or clicked Pins. 
  6. Date range: In the Site Metrics, Most Repinned, and Most Clicked tabs, you can adjust the date range. 
We started collecting data for verified websites on November 1, 2012. Your data will go back to that date, or the date you verified your website on Pinterest. You can choose which dates to export your Site Metrics for by using the date selector on the left. 
 
Common questions:
 
What site metrics do you show?
Why can't I see any data?
How long does it take for data to show up?
Can I see data from my subdomains?
Why am I seeing more clicks than other analytics tools?
How do I improve my metrics?
There are several different metrics you'll see for your site. Here's how we define them:
  1. Pins: The daily average number of things Pinned from your website between Date 1 and Date 2
  2. Pinners: The daily average number of unique people who Pinned from your website between Date 1 and Date 2
  3. Repins: The daily average number of times Pins from your website were repinned on Pinterest between Date 1 - Date 2
  4. Repinners: The daily average number of unique people who repinned your Pins on Pinterest between x and y Date 1 - Date 2
  5. Impressions: The daily average number of times your Pins appeared in feed, search or boards on the web, iOS and Android between Date 1 - Date 2
  6. Reach: The daily average number of unique people who saw your Pins on Pinterest between Date 1 - Date 2
  7. Clicks: The daily average number of clicks to your website from Pinterest between Date 1 - Date 2
  8. Visitors: The daily average number of unique people who visit your website from Pinterest between Date 1 - Date 2
  9. +/- %: Percent increase or decrease from your current date range to the previous date range
  10. Most Recent: The most recent Pins from your website; a live feed of things being Pinned from your website. 
  11. Most Repinned: The top 100 most repinned Pins as of the date you selected. 
  12. Most Clicked: The Pins that drive the most traffic to your website.

You might not see any data if there hasn’t been a significant volume of Pins coming from your website.

Another reason why you might not have data is if your verified website redirects to another URL. For example, if you verified www.google.com and your page redirects to www.website.com/folder.

It takes 24 hours for us to refresh your Site MetricsMost Repinned, and Most Clicked tabs, so these metrics won’t update real-time.
 
The Most Recent tab is a live feed for what people are Pinning from your website.

If you want to see analytics for each subdomain, you should verify each one on separate accounts.

It's normal to see more clicks than other analytics tools (like Google analytics) because we're tracking clicks, not visits.

So, if a person clicks on two of your Pins within thirty minutes, Google analytics counts those clicks as one visit, but we count it as two clicks.

It’s also possible for a person to go to your site and leave before your website analytics tracking code can record the visit.

You can use analytics to help you understand how to improve your presence on Pinterest. Depending on your business goals, you can improve your metrics with these tips:
  1. Pins and pinners: To increase the number of Pins coming from your website, you can Pin from your website. Also, add the Pin It button to make it easier for people to share your content onto Pinterest.
  2. Repins and repinners: Pin frequently throughout the day so your followers see new Pins regularly. Also, make sure that your Pins have detailed descriptions so that Pinners can search for them. The more you're able to surface your Pins to people, the more repins they'll get.
  3. Reach and clicks: Make sure that all of your Pins are pointing back to your website.