As a business, you can engage with millions of people who use Pinterest every day to discover, save and do things that inspire them. Using Pinterest helps you reach new customers, drive traffic back to your website and more. (To see examples, check out our success stories.)
New to Pinterest? Here are the basics:
- People save Pins
People save things they like on the web to Pinterest. The Pins they create are like visual bookmarks that link back to the websites they came from.Each Pin is saved to a board, which are collections of Pins organized by different themes or topics like “Recipes to try.”
They discover more PinsPeople don’t just save Pins from the web, they also save stuff on Pinterest by searching or browsing feeds and boards. When people save something they’ve found, more people get a chance to see it.
People click Pins to do moreWhen they want to see or do more, people click Pins to visit the website it came from. Then, they can go ahead and buy products, sign up for your service or read more.
Think about a few relevant topics that your target audience may want to see and create boards that line up with those interests. For example, if you run a local sporting goods shop, you could Pin products, local hikes, camping tips and inspirational photography. (Make sure to add a category to your board to help people find them.)
It’s a good idea to mix up your own content with other things on Pinterest to make your profile more well-rounded and compelling. Starbucks fills its Pinterest boards with a blend of Pins from their website and Pins found on Pinterest.
If you want to create a new Pin, you can upload a photo by clicking the + button to the right of search. After uploading your image, edit your new Pin to make sure it links back to a website where people can learn more about your business.