An ad-only Pin is a Pin that is only used for an ad and cannot be seen by the public otherwise. Ad-only Pins are useful for advertisers with time-sensitive content, when there are legal requirements for their content to exist only as an ad, or when advertisers only want content to be seen by a specific audience.

Advertisers can select this option while creating a Pin in the ad creation process. Once a Pin is designated ad-only or organic it cannot be switched and you will have to start over to switch Pin types.

People on Pinterest cannot save or re-Pin these ad-only Pins and the ad will only show to the audience targeted for the duration of the campaign.

Ad-only Pins boards

Ad-only Pins are automatically saved on a protected board on advertisers profiles. Ad-only Pins can be organized into different sections within this board but they cannot be moved out of this board.

Reporting on ad-only Pins

Reporting details for ad-only Pins can be found in the reporting dashboard and custom reports, in the Ad-only Pin column.

Create ad-only Pins

Ad-only Pins can be created in Ads Manager, using Bulk Editor, or with the API. Ad-only Pins are available for all ads formats except Catalogs.

Ads Manager

  • Log in to your Pinterest business account
  • Click at the top-left of the page
  • Under Ads, click Create campaign
  • Click Manual Campaign, then Get Started
  • Fill out your campaign and ad group details
  • In the Ads section, click Create Pin
  • Toggle the Ad-only Pin button on, then fill out the remaining fields in the Pin builder
  • Click Publish
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    Bulk editor

  • Log in to your Pinterest business account
  • For new campaigns:
    • Click at the top-left of the page
    • Under Ads, click Bulk Editor
    • Click Download sample sheet to download the csv template
  • For existing campaigns:
    • Click at the top-left of the page
    • Under Ads, click Reporting
    • Select the campaign you want to download in Bulk editor
    • Click the Export button
    • Select the Bulk sheet for editing or duplicating option from the dropdown menu
    • Make sure that the Editing and Include info for: selected rows options are selected
    • Click Start export
  • Fill in the csv template as you normally would
  • Add “Yes” to the Is Ad-only Pin column
  • Save your spreadsheet, then upload the file to Bulk editor
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    API

    API instructions to create an ad-only Pin can be found on our API documentation site.
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