Manage merchant details on your profile

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For eligible verified merchants, merchant details appear on your profile below your business name and allow people on Pinterest to learn about the brand values and communities you represent. The merchant details that appear on your profile are meant to highlight what you stand for as a business or the circles that your business operates in, like eco-friendly or woman-owned.

The brand values and communities shown on your profile are selected for your business after a member of our team reviews your website (if you’ve added community information to your profile already, this will also be reviewed). Once a review has been completed, your profile will feature up to three of these brand values or communities as badges on your profile and you can change the color of them to suit your brand. Keep in mind that you’ll only be able to showcase the merchant details that have been approved by our team.

If you’re interested in adding merchant details to your profile, Apply to the Verified Merchant Program and Add community information if applicable.

If you notice that merchant details are incorrect on your profile, or you want to report incorrect merchant details on someone else’s profile, contact us.

Brand values

Brand values are characteristics that your brand models or stands for. There are five brand values on Pinterest:

Eco-friendly: You promote environmental sustainability and/or use upcycled or recycled materials
Inclusive: You promote making and marketing products for a broad range of body types, ages and/or ethnicities
Invested in good: You promote philanthropic giving as a priority and/or are a registered B Corporation (businesses that meet the highest standards of social and environmental performance)
Personal touch: You promote artisanal, handmade products and/or innovative shopping and delivery options
Responsibly sourced: You promote ethical practices or transparent manufacturing processes, ingredient lists and/or are fair-trade certified


Communities are under-represented groups on Pinterest that a business can self-identify as representing if at least 51% of the business is owned by an under-represented group. If you’ve already added your community information to your profile and it has been reviewed, your community may also be highlighted as a badge on your profile.

There are seven communities on Pinterest:

  • Black-owned
  • Latinx-owned
  • API-owned
  • Indigenous-owned
  • Woman-owned
  • LGBTQ+ owned
  • Disability-owned

Edit merchant details on your profile

Remove merchant details from your profile

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