To help you reach the right audience, you can now choose to target people in a specific age range within the US when creating an ad. If you think your ad would be most popular amongst a certain age group, you can choose to only show your promoted Pins to that relevant demographic.
Target by age
In Ads Manager, begin by creating an ad
On page 2 of ad creation, scroll down until you find the section called “Targeting”
Select All ages to target your ad to people of all ages, or click Pick specific ages to specify
If you chose to specify, select all the age ranges you would like to show your ad to
Fill in the rest of your targeting details and click Continue
We offer 8 predefined age ranges, so you’ll want to select the range that best represents your intended audience.
- Advertising basics
- Create ads with Bulk Editor
- Reporting & measurement
- Create ads with Ads Manager
- Manage your Promoted Pins