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Age targeting allows you to get your ad in front of people in specific age ranges. Select the range that best represents the audience you want to reach:

  • 18-24
  • 25-34
  • 35-44
  • 45-49
  • 50-54
  • 55-64
  • 65+
  • Add age targeting in Ads Manager
  • Log in to your Pinterest business account
  • Click the hamburger icon at the top-left of the page
  • Under Ads, click Create campaign
  • Click Manual Campaign, then Get Started
  • Click New ad group from the left-side navigation
  • Click Targeting from the left-side navigation and choose a targeting strategy
  • Scroll down to Targeting details and click next to Demographics
  • >Select the age group you want to target
    1. Click All ages to target everyone
    2. Click Pick specific ages to select a specific age range
    3. Click 21+ to target people who are aged 21 years old and above
  • Once complete, select your Budget and Schedule, Optimization and delivery and Ads
  • Review your information
  • Click Publish
  • Add age targeting in Bulk editor
  • Log in to your Pinterest business account
  • Click the hamburger icon at the top-left of the page
  • Under Ads, click Bulk Editor
  • Click Download sample sheet to download a sample spreadsheet
  • Fill out the AgeBuckets column
    1. Enter ALL to target everyone
    2. Enter specific age ranges separated by commas in this format [18-24,25-34,35-44,21+] to target specific ages. You must use the preset age ranges. Custom age ranges are not allowed.
  • Once complete, click Upload template to upload your bulk editor sheet
  • Click Upload
  • Learn how to edit your existing ads using the bulk editor.

    Ad review process

    Once you launch your campaign, we’ll review it to make sure it follows our Advertising guidelines. The campaign review process can take up to 24 hours.

    If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once approved, we’ll start distributing your ad.

    Explore targeting on Pinterest

    If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our targeting overview article.

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