Age targeting
To help you reach the right audience, you can now choose to target people in a specific age range within the US when creating an ad. If you think your ad would be most popular amongst a certain age group, you can choose to only show your promoted Pins to that relevant demographic.
Target by age
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In Ads Manager, begin by creating an ad
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On page 2 of ad creation, scroll down until you find the section called “Targeting”
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Select All ages to target your ad to people of all ages, or click Pick specific ages to specify
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If you chose to specify, select all the age ranges you would like to show your ad to
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Fill in the rest of your targeting details and click Continue
We offer 8 predefined age ranges, so you’ll want to select the range that best represents your intended audience.