Age targeting

To help you reach the right audience, you can now choose to target people in a specific age range within the US when creating an ad. If you think your ad would be most popular amongst a certain age group, you can choose to only show your promoted Pins to that relevant demographic.

Target by age

  1. In Ads Manager, begin by creating an ad

  2. On page 2 of ad creation, scroll down until you find the section called “Targeting”

  3. Select All ages to target your ad to people of all ages, or click Pick specific ages to specify

  4. If you chose to specify, select all the age ranges you would like to show your ad to

  5. Fill in the rest of your targeting details and click Continue

We offer 8 predefined age ranges, so you’ll want to select the range that best represents your intended audience.

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