Some creators can tag a brand or company they have a partnership with in Idea Pins. A paid partnership is a relationship in which a creator creates content with a brand with whom they have a material connection in order to promote the brand or its products. These partnerships are already established by the creator and brand outside of Pinterest.
The paid partnership label will automatically appear on an Idea Pin once it’s published. Brands will need to approve the tag in order for their name to appear with the paid partnership label on an Idea Pin.
Approve a paid partnership
When a creator tags a brand to disclose a paid partnership, the brand will receive a notification on Pinterest.
Remove a paid partnership
A creator or brand can remove a paid partnership tag at any time from a creator’s Idea Pin. Once the tag has been removed, it cannot be added again.