A paid partnership is a relationship in which a creator creates content with a brand that they have a material connection with in order to promote the brand or its products. These partnerships are already established by the creator and brand outside of Pinterest.
Creators tag a brand or company they have a partnership with in an
Once a creator tags a brand, a paid partnership label will appear on the Idea Pin but the brand’s name will not be included. If your brand approves the partnership, the name will be added to the paid partnership label. If your brand rejects the label, the paid partnership label will be removed from the Idea Pin.
Approve a paid partnership
When a creator tags a brand to disclose a paid partnership, the brand will receive a notification on Pinterest.
At this time, you can only approve paid partnership tags from your desktop device.
At this time, you can only approve paid partnership tags from your desktop device.
Remove a paid partnership
A creator or brand can remove a paid partnership tag at any time from a creator’s Idea Pin. Once the tag has been removed, it cannot be added again.
Your changes will save automatically.
Your changes will save automatically.
Your changes will save automatically.
Once a creator publishes an Idea Pin with paid partnership, the brand partner can promote the Pin as an
If the paid partnership is removed from an idea ad, the ad will be set to Archive in Ads Manager.
Creators cannot promote Pins themselves that include a paid partnership. Only brand partners can use Idea ads to promote these pins.
Brands cannot promote Idea Pins that include music or stickers. Attempting to promote these Pins will result in an error message. See all other reasons