Some creators can tag a brand or company they have a partnership with in Idea Pins. A paid partnership is a relationship in which a creator creates content with a brand with whom they have a material connection in order to promote the brand or its products. These partnerships are already established by the creator and brand outside of Pinterest.

The paid partnership label will automatically appear on an Idea Pin once it’s published. Brands will need to approve the tag in order for their name to appear with the paid partnership label on an Idea Pin.

Approve a paid partnership

When a creator tags a brand to disclose a paid partnership, the brand will receive a notification on Pinterest.

  • Log into your Pinterest business account
  • Click the bell icon in the top-right corner
  • Click on the tag notification from the creator
  • Click on the Pin to approve or reject the tag
  • At this time, you can only approve paid partnership tags from your desktop device.

    At this time, you can only approve paid partnership tags from your desktop device.

    Remove a paid partnership

    A creator or brand can remove a paid partnership tag at any time from a creator’s Idea Pin. Once the tag has been removed, it cannot be added again.

  • Click on the Idea Pin to open it
  • Click the ellipsis icon to the right of the Pin
  • Select Remove partnership
  • Click Remove
  • Your changes will save automatically.

  • Tap on the Idea Pin to open it
  • Tap the ellipsis icon in the top-right corner
  • Tap Remove partnership
  • Tap Remove
  • Your changes will save automatically.

  • Tap on the Idea Pin to open it
  • Tap the ellipsis icon in the top-right corner
  • Tap Remove partnership
  • Tap Remove
  • Your changes will save automatically.

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