Audience Insights reveal what your existing and potential customers are interested in, based on their behavior on Pinterest. These insights are powered by the actions people take on Pinterest, like searches and saves. You may temporarily see some differences in your insights across platforms.
View Audience Insights
Select your audience
View data for:
Your engaged audience: the number of people who have engaged with your Pins.
Your total audience: the total number of people who have seen or engaged with your Pins. This includes Pins you’ve created or saved (both organic and ads) as well as any Pins that have been saved from your claimed website or claimed accounts.
Pinterest's total audience: the total number of people who have seen or engaged with Pins across Pinterest.
Pinterest’s engaged audience: the number of people who have engaged with Pins across Pinterest. This includes people who click or save your Pins.
These tabs will show data for the last 30 days.
You can compare data for two audiences to see Audience Insights side by side.
See the top categories and interests for your audience selection and compare your audience's affinity with those of Pinterest's total audience. You can sort these tables by affinity or audience percentage. When you create an ad campaign, you can target any of these interests.
Affinity indicates the strength of your audience's interest in a particular category compared to the average person on Pinterest. A high affinity indicates that this portion of your audience has a strong likelihood of engaging with content related to this interest.
You can view a demographic breakdown of your audience selection by age, gender, location and device.