Connect RSS feeds to your Pinterest business account and automatically create Pins from the content on your website. When you update your RSS feed, your content will be added to your boards as Pins within 24 hours. You can add as many RSS feeds as you want, as long as they match your claimed website. Each feed can publish Pins to a different board. Learn how to claim your website.

Connect your RSS feed
  • Click the down arrow at the top-right corner of Pinterest
  • Click Settings
  • Select Bulk create Pins from the menu on the left
  • Under Auto-publish, click Connect RSS Feed
    • This option will only appear if you have a claimed website
  • Paste your RSS feed URL into the field
  • Choose the board you want to publish to from the dropdown menu or create a new board
  • Click Save
  • This feature is currently only available on desktop.

    This feature is currently only available on desktop.

    Wait up to 24 hours to see your first Pins created in the board. As your RSS feed is updated, Pins will continue to be made on a daily schedule.

    If you select a secret board, your Pins won’t be seen by people on Pinterest. 

    RSS feed specs
  • We support RSS 2.* and RSS 1.* (RDF) formats. We currently don’t support Atom.
  • Make sure your RSS feed page content is in XML format.
  • Use a good quality image as your Pins will be taken from the <image>, <enclosure>, and <media:content> tags under each <item> tag.
  • Your Pin’s title and description will be created from the <title> and <description> tags under each <item>.
  • Each <item> requires a link to your claimed domain.
  • If you’re in the US, UK, Canada, Australia, New Zealand, or Ireland, and your RSS feed includes products, consider uploading a Product Catalog instead.

    RSS feed error messages
    Error message Suggested action
    RSS feed already exists. Try to add a different feed.
    RSS feed can not be fetched. Make sure the feed URL can be opened.
    RSS feed can not be parsed. Check that the feed you provided is a valid RSS feed in XML format.
    RSS feed unknown format. Make sure your RSS feed is RSS 2. Or RSS 1. format
    Links in the RSS feed are not under the claimed domain. Check that all the links in your feed match your claimed domain.
    End of Other articles Links
    Still need help? Contact us
    User feedback
    Was this article helpful?


    How can we make this article better?