Connect RSS feeds to your Pinterest business account and automatically create Pins from the content on your website.

Here are a few things to know before you get started:

  • When you update your RSS feed, your content will be added to your boards as Pins within 24 hours.
  • Each feed can publish Pins to a different board. If you select a secret board, your Pins won’t be seen by people on Pinterest.
  • You can add as many RSS feeds as you want, as long as they match your claimed website.
  • Connect your RSS feed
  • Log in to your Pinterest business account.
  • Click the directional chevron down icon at the top-right corner to open your menu.
  • Click Settings.
  • Select Bulk create Pins from the menu at the left.
  • Under Auto-publish, paste your RSS feed URL into the field. This option will only appear if you have a claimed website.
  • Click  the directional chevron down icon  to choose a board.
  • Click Save.
  • This feature is currently only available on desktop.

    This feature is currently only available on desktop.

    How auto-publishing works

    After connecting your RSS feed to Pinterest, wait up to 24 hours to see your first Pins created on the board you selected. The oldest content on your RSS feed will be published first. As your RSS feed is updated, Pins will continue to be made on a daily schedule, with a limit of up to 200 Pins per day.

    RSS feed specs
  • We support RSS 2.* and RSS 1.* (RDF) formats. We currently don’t support Atom.
  • Make sure your RSS feed page content is in XML format.
  • Use a good quality image as your Pins will be taken from the <image>, <enclosure>, and <media:content> tags under each <item> tag.
  • Your Pin’s title and description will be created from the <title> and <description> tags under each <item>.
  • Each <item> requires a link to your claimed domain.
  • If you’re in the US, UK, Canada, Australia, New Zealand, or Ireland, and your RSS feed includes products, consider uploading a Product Catalog instead.

    RSS feed error messages
    Error message Suggested action
    RSS feed already exists. Try to add a different feed.
    RSS feed cannot be fetched. Make sure the feed URL can be opened.
    RSS feed cannot be parsed. Check that the feed you provided is a valid RSS feed in XML format.
    RSS feed unknown format. Make sure your RSS feed is RSS 2. or RSS 1. format
    Links in the RSS feed are not under the claimed domain. Check all the links in your feed match your claimed domain.
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