Automatic enhanced match is a Pinterest tag feature that lets you securely share hashed information that customers have provided via form fields on your website, with Pinterest. This allows us to match more of your website visitors and conversions to people on Pinterest, which can lead to improvements in your campaign performance (cost per action and return on ad spend) and audience reach (site visitor and dynamic retargeting).
Even if you’ve already
Before you begin, please review the Pinterest tag and website requirements below to make sure that automatic enhanced match will work with your website.
Once you’ve reviewed the requirements, you’re ready to enable automatic enhanced match. Existing advertisers who have already installed a Pinterest tag can enable automatic enhanced match in Ads Manager by following the steps below:
Once this is completed, we'll start securely receiving hashed information and you should begin to see a gradual improvement in campaign performance and audience reach.
Pinterest uses the secure HTTPS connection protocol standard to encrypt any information the tag transmits from a browser to our servers.
Pinterest does not accept or store raw information from automatic enhanced match. All values are hashed in the browser using SHA-256 prior to being sent to Pinterest.
Pinterest checks to see if the hashed information is associated with an existing Pinterest account for the purposes of matching more of your website visitors and conversions to people on Pinterest.
Once you've enabled automatic enhanced match, you can more concretely measure the performance of your campaigns. Set up a