Automatic enhanced match is a Pinterest tag feature that lets you securely share hashed information that customers have provided via form fields on your website, with Pinterest. This lets us match more of your website visitors and conversions to people on Pinterest, which can lead to improvements in your campaign performance (cost per action and return on ad spend) and audience reach (site visitor and dynamic retargeting).
Even if you’ve already
If you’re a new advertiser in the process of installing the Pinterest tag for the first time, automatic enhanced match and all customer information details will be enabled by default.
If you’ve already installed the Pinterest tag and want to enable automatic enhanced match, follow the steps below:
Once this is completed, we'll start securely receiving hashed information.
It looks like you're reading this from a mobile browser. At the moment, you'll need to use your desktop to enable automatic enhanced match. You can see those instructions by tapping Web above.
It looks like you're reading this from a mobile browser. At the moment, you'll need to use your desktop to enable automatic enhanced match. You can see those instructions by tapping Web above.
Automatic enhanced match only supports JavaScript tags because we require information to be hashed using SHA-256 prior to being sent to Pinterest. The hashing process turns the information into a short, text string that cannot be read by humans. Pinterest uses the secure HTTPS connection protocol standard to encrypt any information the tag transmits from a browser to our servers.
Pinterest does not accept or store raw information from automatic enhanced match. All values are hashed in the browser using SHA-256 prior to being sent to Pinterest.
Pinterest checks to see if the hashed information is associated with an existing Pinterest account for the purposes of matching more of your website visitors and conversions to people on Pinterest.
If you’re in the process of installing the Pinterest tag, learn