Before you get started with Catalogs

Before you can set up Catalogs, you need to complete these steps. Click a link below to jump to the section you need:

Is Catalogs for you?

Catalogs is a feed-ingestion tool designed for businesses who sell products on their websites. Using Catalogs requires:

  • A Pinterest business account
  • A data source- a file that contains a list of your products and their corresponding attributes, may also be called a product catalog or product feed
  • A claimed website
  • Data source hosting- a way to consistently host and store a data source of your products that you can send to Pinterest daily

If you don’t meet these conditions and you want to create Shopping Pins, you can partner with an e-commerce website to format your products for Pinterest. So far, we have integrations with GoDataFeed and Productsup. You can also promote your content in other ways on Pinterest.

Data source overview

What's a data source?

A data source (also commonly known as a product catalog, product feed, or data feed) is a file with a list of your products and their corresponding attributes structured in a specific way. This file is processed daily to dynamically create Pins from your products.

How a data source works

To submit a data source to Pinterest, you provide a url link to where we can access your data source file. We'll validate the file and create a product Pin for each item that passes our validation. See more about Data Source Specifications.

Maintaining a data source

Hosting a data source starts an ongoing effort to provide updated information about the products you have available. Pinterest will ingest your data source daily, and alert you to any errors. It's important to review and fix errors as quickly as possible to make sure your product info is accurate and up-to-date.

Depending on the error type, an error can mean your whole feed doesn't update, some items on your feed don't update, or you need to make some changes to align with best practices.  Learn more about troubleshooting error messages.

More about data sources:

  • Update daily. We ingest your data source once every 24 hours. Make your updated full data source available daily to keep your product details up-to-date. We don't support scheduling or on-demand ingestion.
  • Host your data source. Host your own data source on an FTP/SFTP server or with an HTTP/HTTPS direct-download link. This needs to be accessible by a user-agent, and can't require IP or SSH key whitelisting. If you're using a direct download link, there can't be any extra navigation required for Pinterest to access the file. We don't provide data source hosting.
  • Max 5 million products.  We can process up to 5 million products per account. If your data source has more than 5 million products, we'll process the first 5 million rows.
  • One data source per business account.

Have a claimed website on Pinterest

All destination URLs in your data source must have a web domain that is registered as a claimed website on Pinterest. A business can claim multiple domains, but each domain can only be claimed by a single Pinterest business account. Learn how to claim your website.

Prepare your data source

Before you can set up your feed, you have to create a data source—  a file that contains a list of your products and their corresponding attributes.

Catalogs data source hosting requirements

You must provide your own hosting on an FTP/SFTP server, or set up a HTTP/HTTPS direct download link. Pinterest does not provide hosting for users. Your data source location should be accessible by a user-agent, and not require any IP or SSH key whitelisting. If you are using a direct download link in the form of HTTP/HTTPS, your link must not have any additional navigation required for Pinterest to access the file.

Catalogs data source format requirements

Supported formats:

Formatting tips:

  • If you're using a csv, we wrap your values in double quotes to avoid any possible parsing issues
  • Additional floating delimiter (comma, tab) can result in the item or file not processing properly
  • Ensure delimiters for all your columns and rows are correctly set up by checking to make sure you have the same number of delimeters in each row.
  • The specifications for the feed must follow standardized American English for the required and set values.
  • For tab delimited or comma delimited files, data source file must be plain text, UTF-8 or Latin1 encoded.

Product data requirements

Make sure you follow our Merchant Guidelines. We may remove products or accounts that violate these guidelines.

Required and optional fields

There are 9 required fields. If any of these fields are missing, or are not properly formatted, your entire feed will fail ingestion.

Required fields:

  • id
  • title
  • description
  • link
  • image_link
  • price
  • availability
  • condition
  • google_product_category

There are also optional fields you can add to help Pinterest better map your products to Pinners. The more information you provide, the more relevant your Pins will be to the Pinners who see them. We strongly recommend adding our optional fields as well to add more detail to your feed and improve relevancy.

Required fields

Column name Description Syntax/supported values Example Requirement
id

The user-created unique ID that represents the product.

Only unicode characters are accepted.

Max 127 characters DS0294-L required
title The name of the product. Must be the same name as the product from the landing page. Include the variant details, such as color and size. Max 128 characters Women’s denim shirt, large required
description Description of the product. This field does not support HTML and must be in plain text for optimal experience. Max 500 characters Casual fit denim shirt made with the finest quality Japanese denim.  required
link The landing page for the product. The link must lead directly to the same product and showcase the same data. We recommend against hardwalls. The URL must start with http:// or https://  Max 511 characters https://www.example.com/cat/womens-clothing/denim-shirt-0294 required
image_link

The link to the product image. The URL must be accessible by a user-agent, and send the accurate image. Please make sure there are no template or placeholder images at the link. Must start with http:// or https://

Commas must be encoded or removed if they are part of the image link, as currently we are unable to process image links containing commas.

  https://scene.example.com/image/image.jpg required
price The price of the product. The price should include currency in ISO-4217 if it is not US dollars. If the currency is not included, we default to US dollars. We accept currency after the numeric price value, with or without space. Currency should follow the standard ISO-4217 code. We do not accept 0 values for price. Do not use currency symbols.

<numeric>

<ISO 4217>

24.99 USD
24.99USD
24.99
24.99 GBP
required
availability The availability of the product. Must be one of the following values: ‘in stock’, ‘out of stock’, ‘preorder’. in stock
out of stock
preorder
in stock required
condition The condition of the product. Must be one of the following values: ‘new’, ‘used’, ‘refurbished’. new
used
refurbished
new required
google_product_category The categorization of the product based on the standardized Google Product Taxonomy. This is a set taxonomy. Both the text values and numeric codes are accepted. Full taxonomy Apparel & Accessories > Clothing > Shirts & Tops
212
required

Optional general attributes

Column name Description Syntax/supported values Example Requirement
product_type The categorization of your product based on your custom product taxonomy. Subcategories must be sent separated by “ > “. The > must be wrapped by spaces. We do not recognize any other delimiters such as comma or pipe. L0 > L1 > L2 > L3 > L4 Clothing > Women’s > Shirts > Denim optional
additional_image_link

The links to additional images for your product. Separate each additional image with comma. We recommend enclosing the whole string with quotes. Must begin with http:// or https://

Commas must be encoded or removed if they are part of the image link, as currently we are unable to process image links containing commas.
 

We will create a new pin for every additional image link sent.

  "https://scene.example.com/image/image_v2.jpg, https://scene.example.com/image/image_v3.jpg" optional
mobile_link The mobile-optimized version of your landing page. Must begin with http:// or https:// Max 511 characters https://m.example.com/cat/womens-clothing/denim-shirt-0294 optional
sale_price The discounted price of the product. The sale_price must be lower than the price. Include currency in the same setup as price. It should include currency in ISO-4217 if it is not US dollars. If the currency is not included, we default to US dollars. We accept currency after the numeric price value, with or without space. We do not accept 0 values. Do not use currency symbols.

<numeric>

<ISO 4217>

14.99 USD
14.99USD
14.99
14.99 GBP
optional

Optional product identifier

Column name Description Syntax/supported values Example Requirement
item_group_id The parent ID of the product.  Max 127 characters DS0294 required for items with multiple variants

brand

The brand of the product.   Josie’s Denim optional
gtin The unique universal product identifier. Numeric 3234567890126 optional
mpn Manufacturer Part Number are alpha-numeric codes created by the manufacturer of a product to uniquely identify it among all products from the same manufacturer.  Alphanumeric "mpn":
"PI12345NTEREST"
optional
identifier_exists Required when unique product identifiers (GTIN or MPN) do not exist. When the attribute is not specified, the default value will be TRUE. true
false
yes
no
true optional

Optional product characteristics

Column name Description Syntax/supported values Example Requirement

color

The primary color of the product   blue optional
gender The gender associated with the product. Must be one of the following values if sent: ‘male’, ‘female’, ‘unisex’ male
female
unisex
female optional
age_group The age group to apply a demographic range to the product. Must be the one of the following values: ‘newborn’, ‘infant’, ‘toddler’, ‘kids’, ‘adult’ newborn
infant
toddler
kids
adult
adult optional
material The material used to make the product.   cotton optional
pattern Description of the pattern used for the product.   plaid optional
size The size of the product.   M optional
size_type Additional description for the size. Must be one of the following values if sent: ‘regular’, ‘petite’, ‘plus’, ‘big_and_tall’, ‘maternity’ regular
petite
plus
big_and_tall
maternity
regular optional
size_system Indicates the country’s sizing system in which you are submitting your product. Country code

US
UK

optional

Optional tax and shipping data

Column name Description Syntax/supported values Example Requirement
tax Each tax attribute group can consist of 4 sub-attributes: country:region:rate (required):tax_ship
All colons, even for blank values, are required.
country:region:rate(required):tax_ship US:1025433:6.00:y optional
shipping Each delivery attribute group can consist of 4 sub-attributes: country, region, service, and price (required).
All colons, even for blank values, are required.
country:region:service:price(required)

US:CA:Ground:0 USD

US::Express:13.12

optional

shipping_weight

The weight of the product. Ensure there is a space between the numeric string and the metric. <numeric> <metric> 3 kg
5 lbs
optional
shipping_width The width of the package needed to ship the product. Ensure there is a space between the numeric string and the metric. <numeric> <metric> 16 in optional
shipping_height The height of the package needed to ship the product. Ensure there is a space between the numeric string and the metric. <numeric> <metric> 12 in optional

Optional adult product flag

Column name Description Syntax/supported values Example Requirement
adult Set this attribute to TRUE if you are submitting items that are considered “adult”. These will not be shown on Pinterest. TRUE
FALSE
true optional

Optional custom labels

Custom grouping of products. These can be used for a variety of purposes such as seasonal, promotions, best sellers. We accept up to 5 different custom labels.

You will be able to create product groups in Catalogs using custom labels.

Column name Description Syntax/supported values Example Requirement
custom_label_0 Custom grouping of products.  

Best sellers

Summer promotion

optional
custom_label_1 Custom grouping of products.     optional
custom_label_2 Custom grouping of products.     optional
custom_label_3 Custom grouping of products.     optional
custom_label_4 Custom grouping of products.     optional

Optional shopping ad fields

Column name Description Syntax/supported values Example Requirement
adwords_redirect Allows advertisers to specify a separate URL that can be used to track traffic coming from Pinterest shopping ads. Must send full URL including tracking, do not send tracking parameters only. At this time we do not support impression tracking. Must begin with http:// or https:// string URL https://www.example.com/cat/denim-shirt/item012?utm_source=Pinterest optional

 

Set up the Pinterest tag

The Pinterest tag is a piece of JavaScript code you put on your website to gather conversion insights and build audiences to target based on actions they’ve taken on your site.

Be sure to send shopping-specific fields through the Pinterest tag.

  • Must have the Pinterest tag implemented with the following conversion types: PageVisits, AddToCart, and Checkouts 
  • Must pass event data for “product_id” as an attribute for PageVisit, AddToCart, and Checkouts
    • Product_id must pass under a line item (won’t be visible in Conversions view page).
    • Please use the Tag Helper Chrome Extension to double-check that you have product IDs passing back on product detail pages.
  • The product_id data passed in the tag must match the "item_group_id" or "id" provided in the data source
  • Minimum of a combined 100K PageVisit and AddtoCart events in the last 7 days passing back product IDs
     

What's the next step?

See our Data source ingestion guide to learn how to connect your product feed to Pinterest.

Still need help?
Contact us