Build a Pin

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Creating Pins is a great way for your business to showcase creativity and own your brand presence on Pinterest.

Pins are ideas on Pinterest that people can discover and save to their boards. As a business, you can create Pins to exhibit your products and ideas, and you can link them back to your website. You can create image Pins or video Pins that will autoplay in users’ feeds. If you become an advertiser on Pinterest, you can also create Promoted Pins.  

Build a Pin

Note that these instructions are for creating a standard image Pin. Check out our articles on creating Video Pins and Carousel Pins.

 

  1. Once you’ve logged into your business account, click   or Create Pin

  2. Click   to upload your image

  3. Add title, description and a destination link

  4. Save your Pin to an existing Board or create a new one

  5. Choose to publish this Pin immediately or schedule it for a later date

  6. Hover on the image and select the   icon

  7. Drag and drop the red frame to crop or use the recommended 2:3 ratio

  8. Add a logo to the image by clicking ★

  9. Choose a color fill or adjust for placement and margin

  10. Click Save changes

  11. If you didn't already, give your Pin a title, description, and add it to a board using the drop down menu under '‘Choose a board’'

  12. Enter a website that the Pin will link to 

  13. Click Publish

To track the performance of your Pin, check out your Pin stats or navigate to analytics.pinterest.com.

  1. Open the Pinterest app on your mobile device and click  
  2. Select Pin

  3. Select an image or video from your gallery that you would like to Pin 

  4. Click Next

  5. If creating a video Pin, slide the selector left or right to the image in your video that you would like as your cover photo

  6. Add a title, cover image, description, and destination website

  7. Select a board for your Pin and it will automatically save

To track the performance of your image or video Pin, check out your Pin stats or navigate to analytics.pinterest.com.

  1. Navigate to the   on your mobile device and click  
  2. Select Pin 
  3. Choose a video or image from your gallery that you would like to Pin 
  4. If creating a video Pin, slide the selector left or right to the image in your video that you would like as your cover photo
  5. Add a title, cover image, description, and destination website
  6. Select a board for your Pin and it will automatically save

To track the performance of your Pin, check out your Pin stats or navigate to analytics.pinterest.com.

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