Bulk upload Pins

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With a business account, you can bulk upload up to 200 images or videos with the Pinterest bulk creation tool. To do this, you’ll upload a spreadsheet with information about your content.

For help creating your spreadsheet, please use our sample spreadsheet and review the formatting best practices below.

Upload your spreadsheet

Export your spreadsheet as a comma-separated value file (or .csv file)

Click at the top-right corner of Pinterest to open your menu

Click Settings

Click Bulk create Pins from the left-side navigation

Drag and drop your .csv file into the box or click to upload your file

After your spreadsheet and files are uploaded, we’ll send you a confirmation email. We may also contact you if you need to review or reformat anything.

This feature is not yet available for mobile devices. Check out the Web version of these steps to follow along.

Spreadsheet formatting best practices

Make sure the column names in your spreadsheet meet these guidelines.

Column names	Criteria	Example
Title (required)	100 characters maximum	Sweet Potato Hummus
Media URL (required)	This must be a publicly available link to the file itself, typically ending with .MP4 or .PNG	https://www.example.com/example.mp4 http://www.yourwebsite.com/yourphoto.png
Pinterest board (required)	The title of the Pinterest board your content should be saved to To specify a section, include the section title after the slash (see examples) If the board or section doesn’t exist, it will be created for you	Summer Eats Summer Eats/Appetizers or summer-eats summer-eats/appetizers
Thumbnail (required for video only)	This can be either a timestamp format (mm:ss), the number of seconds (ss) into the video file, or a publicly available URL to an image file If the thumbnail is an image URL, the aspect ratio of the image must match the ratio of the video Leave this column blank for image uploads	01:02 or 62 or https://example.com/link-to-image.jpg
Description	500 characters maximum	The best sweet potato hummus recipe you’ll find!
Link	The URL that the Pin points to when someone clicks your Pin	https://www.example.com/sweet-potato-hummus
Publish date	If this timestamp is in the future, your Pin will be scheduled to publish on the specific date To publish at a certain time, you’ll need to add UTC time to your date (see example 2) If you do not specify a time, your Pin will publish at the same time of day as when you uploaded your .csv file Leave the publish date empty if you want your Pins to be published immediately If the date is not formatted correctly, you’ll receive an error and the Pin will not be published	2023-12-17 or 2023-12-17T08:00:00
Keywords	A comma separated list of keywords or search terms that are relevant to your Pin	healthy, appetizers, hummus, summer

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