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With a business account, you can bulk upload up to 200 images or videos with the Pinterest bulk creation tool. To do this, you’ll upload a spreadsheet with information about your content. 

For help creating your spreadsheet, please use our sample spreadsheet and review the formatting best practices below. 

Upload your spreadsheet
  • Export your spreadsheet as a comma-separated value file (or .csv file)
  • Log in to your Pinterest business account
  • Click the directional chevron down icon at the top-right corner of Pinterest to open your menu
  • Click Settings
  • Click Bulk create Pins from the left-side navigation
  • Drag and drop your .csv file into the box or click the directional arrow up circle icon to upload your file
  • After your spreadsheet and files are uploaded, we’ll send you a confirmation email. We may also contact you if you need to review or reformat anything.

    This feature is not yet available for mobile devices. Check out the Web version of these steps to follow along.

    This feature is not yet available for mobile devices. Check out the Web version of these steps to follow along.

    Spreadsheet formatting best practices

    Make sure the column names in your spreadsheet meet these guidelines.

    Column names Criteria Example
    Title (required)
  • 100 characters maximum
  • Sweet Potato Hummus
    Media URL (required)
  • This must be a publicly available link to the file itself, typically ending with .MP4 or .PNG

    Pinterest board (required)
  • The title of the Pinterest board your content should be saved to
  • To specify a section, include the section title after the slash (see examples)
  • If the board or section doesn’t exist, it will be created for you
  • Summer Eats

    Summer Eats/Appetizers




    Thumbnail (required for video only)
  • This can be either a timestamp format (mm:ss), the number of seconds (ss) into the video file, or a publicly available URL to an image file
  • If the thumbnail is an image URL, the aspect ratio of the image must match the ratio of the video
  • Leave this column blank for image uploads
  • 01:02 




  • 500 characters maximum
  • The best sweet potato hummus recipe you’ll find!

  • The URL that the Pin points to when someone clicks your Pin
    Publish date
  • If this timestamp is in the future, your Pin will be scheduled to publish on the specific date
  • To publish at a certain time, you’ll need to add UTC time to your date (see example 2)
  • If you do not specify a time, your Pin will publish at the same time of day as when you uploaded your .csv file
  • Leave the publish date empty if you want your Pins to be published immediately
  • If the date is not formatted correctly, you’ll receive an error and the Pin will not be published
  • 2023-12-17



  • A comma separated list of keywords or search terms that are relevant to your Pin
  • healthy, appetizers, hummus, summer
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