Your campaign objective determines how you bid in the ad auction and what ad formats are available to promote. Choose the campaign objective that best reflects your business priorities, then create a campaign.
- How to bid: Select Automatic to have Pinterest manage your bids, or select Custom and set a maximum cost per one thousand impressions (CPM) that you're willing to pay when people click through your ad to visit your website.
- How to bid: Set a maximum CPV bid, or the maximum you're willing to pay per view when people view your video for 2 seconds or more.
Learn more about video views .
- How to bid: Select Automatic to have Pinterest manage your bids, or select Custom and set a maximum cost per click (CPC) that you're willing to pay when people click on your ad in-grid. (Note: You must select automatic bidding if you’re optimizing for outbound clicks.)
- How to bid: Select Automatic to have Pinterest manage your bids, or select Custom and set your budget and target average cost per action (CPA) that you're willing to pay when people click through your ad to visit your website (or complete an outbound click).
Learn more about conversions .
- How to bid: Select Automatic to have Pinterest manage your bids, or select Custom and set your budget and target average cost per action (CPA) that you're willing to pay when people click through your ad to visit your website. (Note: You must select automatic bidding if you’re optimizing for outbound clicks.)
Learn more about catalog sales .