Your campaign objective determines how you bid in the ad auction and what ad formats are available to promote. Choose the campaign objective that best reflects your business goals, then create a campaign.

How it works: Help people discover your brand, products or other services.
How to bid: Select Performance+ to have Pinterest manage your bids, or select Custom and set a maximum cost per one thousand impressions (CPM) that you’re willing to pay when people click through your ad to visit your website.

How it works: Optimize the quality of views, average play times and completion rates for people most likely to view your video.
How to bid: Set a maximum CPV bid, or the maximum you’re willing to pay per view when people view your video for 2 seconds or more.

Learn more about video campaigns.

How it works:Help increase the number of Pin clicks or outbound clicks on your ad.
How to bid: Select Performance+ to have Pinterest manage your bids, or select Custom and set a maximum cost per click (CPC) that you’re willing to pay when people click on your ad in-grid. (Note: You must select Performance+ bidding if you’re optimizing for outbound clicks.)

How it works: Drive people to take actions like checkout, sign up, or add to cart on your website.
How to bid: Select Performance+ to have Pinterest manage your bids, or select Custom and set your budget and target average cost per action (CPA) that you’re willing to pay when people click through your ad to visit your website (or complete an outbound click).

Learn more about Conversions campaigns.

How it works: Help people discover your products or services while searching Pinterest for inspiration.
How to bid: Select Performance+ to have Pinterest manage your bids, or select Custom and set your budget and target average cost per action (CPA) that you’re willing to pay when people click through your ad to visit your website. (Note: You must select Performance+ bidding if you’re optimizing for outbound clicks.)

Learn more about Shopping campaigns.