Claim your website

Claim your website to get access to analytics for the Pins you publish from your site, the analytics on Pins that other people create from your site and let people know where they can find more of your content. Your profile picture will show up next to any Pins that come from your site as well as a "Follow" button for your Pinterest account, and the globe checked icon will appear next to your website URL on your profile. If you're a verified merchant, you'll see a blue checkmark. If you're a verified account or creator, you'll see a red checkmark.

You can claim more than one website per Pinterest account. Each website must be at a second-level domain (like, subdomain (like or subpath domain (like Unless the subdomain routes to the same place as the second-level domain, it will be treated as a separate domain in our system. You have to claim your website using a computer or a laptop. 

Online stores, like Etsy, are considered online marketplace accounts or social accounts rather than websites or domain hosts. To learn how to claim your Etsy shop, and your other social accounts, read our article Claim your Instagram, Etsy or YouTube account

Before you begin

Add an HTML tag to your website

An HTML tag is a piece of text that describes a web page's content. You have to add an HTML tag to your website's source code so Pinterest can confirm that you own the website you want to claim. Be mindful that different website hosts have different instructions for accessing their source codes.

Upload an HTML file to your website

An HTML file contains Hypertext Markup Language (HTML), which is used to format the structure of a webpage. It's stored in a standard text format and contains tags that define the page layout and content of the page, including text, tables, images and hyperlinks. You download this file from Pinterest and upload it to your website's web server. Be mindful that different website hosts have different instructions for uploading HTML files to their HTML code. 

Add a DNS TXT record to your domain host

The Domain Name System (DNS) records contain text information about your website that act as instructions for how the server should respond to a request. You have to add a TXT record to your website’s DNS so Pinterest can confirm that you own the website you want to claim. 

Instructions for different website providers

Host Instructions
Big Cartel HTML tag
BigCommerce HTML tag
Blogger HTML tag
Bluehost HTML file
Etsy Pinterest settings
FatCow HTML file
GoDaddy HTML file
HostGator HTML file
HostMetro HTML file
Instagram Pinterest settings
iPage HTML file
PrestaShop HTML tag
Storeenvy HTML tag
Shopify HTML tag or HTML file
SiteGround HTML file
Squarespace Connect accounts
Tumblr HTML tag or HTML file
Weebly HTML tag
Wix HTML tag
WordPress HTML tag 
YouTube Pinterest settings
Zenfolio HTML tag
Connect with other creators in the Pinterest Business Community
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