Claim your website to get access to analytics for the Pins you publish from your site, the analytics on Pins that other people create from your site and let people know where they can find more of your content. Your profile picture will show up next to any Pins that come from your site as well as a Follow button for your Pinterest account, and  the globe checked icon will appear next to your website URL on your profile. If you're a verified merchant, you'll see a blue checkmark. If you're a verified account or creator, you'll see a red checkmark.

You can claim more than one website per Pinterest account. Each website must be at a second-level domain (like example.com), subdomain (like ads.example.com) or subpath domain (like example.com/uk). A second-level domain refers to the domain name to the left of the domain extension (the .com, .org or .net for example). A subdomain refers to to a smaller unit of a domain. These subdomains are part of the domain. They're extensions of the main page. Finally, a subpath domain is one way to websites can ensure their sites are structured correctly and all pages, URLs or products will be attributed to the correct place. For example, back to their UK site (as in example.com/uk) rather than their US site (which would happen if they left off the /uk).

Note: Unless the subdomain routes to the same place as the second-level domain, it will be treated as a separate domain in our system. You can only claim your website using a computer or a laptop.

Online stores, like Etsy, are considered online marketplace accounts or social accounts rather than websites or domain hosts.

Before you begin
  • Verify that you or your business own a second-level domain (like example.com), a subdomain (like ads.example.com) or a subpath domain (like example.com/uk)
  • Select whether you’d like to claim your website by adding an HTML tag to your website, uploading an HTML file to your website or adding a DNS TXT record to your website
  • Add an HTML tag to your website

    An HTML tag is a piece of text that describes a web page's content. You have to add an HTML tag to your website's source code so Pinterest can confirm that you own the website you want to claim. Be mindful that different website hosts have different instructions for accessing their source codes.

    1. Log into your Pinterest business account.
    2. Click the directional chevron down icon in the top-right corner to open your menu.
    3. Select Settings.
    4. Click Claimed accounts from the left-side navigation.
    5. Click Claim next to Websites.
    6. Click the text in the box below Add HTML tag to copy it.
    7. Click Continue.
    8. Enter your website URL into the box then click Verify.
    9. Go to the index.html file of your website and add the tag to the <head> section before the <body> section. The instructions for this depends on what site your website is hosted on.

    After you click Verify, we'll automatically check for the HTML tag and claim your website. Once your site has been claimed, you can remove the HTML tag from your website's source code. This claim will only be removed if you make changes to your website in your Pinterest settings.

    Upload an HTML file to your website

    An HTML file contains Hypertext Markup Language (HTML), which is used to format the structure of a webpage. It's stored in a standard text format and contains tags that define the page layout and content of the page, including text, tables, images and hyperlinks. You download this file from Pinterest and upload it to your website's web server. Follow the instructions for your website host to upload HTML files to their HTML code.

    1. Log into your Pinterest business account.
    2. Click the directional chevron down icon in the top-right corner to open your menu.
    3. Select Settings.
    4. Click Claimed accounts from the left-side navigation. 
    5. Click Claim next to Websites.
    6. Click Download below Upload HTML file, then click Continue.
    7. Enter your website URL into the box and then click Verify.
    8. Upload the HTML file to your web server at the root folder. The instructions for this depend on what site your website is hosted on. If you upload to a subfolder, we won't be able to access it. 

    After you click Verify, we'll automatically check for the HTML file and claim your website. Once your site has been claimed, you can remove the HTML file from your website's source code. This claim will only be removed if you make changes to your website in your Pinterest settings. 

    Add a DNS TXT record to your domain host

    The Domain Name System (DNS) records contain text information about your website that act as instructions for how the server should respond to a request. You have to add a TXT record to your website’s DNS so Pinterest can confirm that you own the website you want to claim.

    1. Log into your Pinterest business account.
    2. Click the directional chevron down icon in the top-right corner to open your menu.
    3. Select Settings.
    4. Click Claimed accounts from the left-side navigation.
    5. Click Claim next to Websites.
    6. Click the text in the box below Add TXT record to copy it.
    7. Click Continue.
    8. Enter your website URL into the box, then click Verify.
    9. Log into your domain host and paste and save the TXT you copied from Pinterest into your DNS record section. Add @ in the Host field if your domain host requires it and wait for the changes to be implemented. This usually takes a few minutes but can take up to 72 hours.
    Instructions for different website providers
    Host Instructions
    Big Cartel HTML tag
    BigCommerce HTML tag
    Blogger HTML tag
    Bluehost HTML file
    Etsy Pinterest settings
    FatCow HTML file
    GoDaddy HTML file
    HostGator HTML file
    HostMetro HTML file
    iPage HTML file
    PrestaShop HTML tag
    Storeenvy HTML tag
    Shopify HTML tag or HTML file
    SiteGround HTML file
    Squarespace Connect accounts
    Tumblr HTML tag or HTML file
    Volusion HTML file
    Weebly HTML tag
    Wix HTML tag
    WordPress HTML tag 
    YouTube Pinterest settings
    Zenfolio HTML tag
    Connect with other creators in the Pinterest Business Community Join the conversation
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