| You'll see "Beta" next to Conversion insights. This means we’re still working on Conversion insights to make sure you have the best experience on Pinterest. Some things might change as we continue to finalize the product. |
Conversion insights is a reporting page that lets you measure the total impact of both your organic and paid performance on Pinterest in a single dashboard. It's available to all advertisers with healthy
You can find ad specific metrics such as return on ad spend (ROAS) or cost per action (CPA) in the
Certain metrics may include
It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to access Conversion insights. You can see those instructions by tapping Web above.
It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to access Conversion insights. You can see those instructions by tapping Web above.
Your
A longer conversion window setting is ideal for businesses that sell products that customers are not buying impulsively and take longer to decide on.
Keep in mind:
You can change the conversion window at any time by clicking the directional-chevron-down icon below Conversion window on the left-side menu.
For example, if you want to see the purchases that happened after someone viewed, engaged or clicked your Pin in the last 30 days, you could select a 30-day view, 30-day engagement and 30-day click conversion window. That way, you can see if people are taking action after seeing, engaging or clicking on your Pin.
If you click Set as the default conversion window for this advertiser account, your preference is saved to Conversion insights in both Analytics and Ads Manager for the advertiser account currently logged in.
Click the directional-chevron-down icon next to the drop-down menu below Conversion content from the left-side navigation to see stats based on whether people interacted with only your organic content, only paid content, or both types on the path to conversion.
Organic conversion: People interacted with only your organic Pins
Paid unassisted: People interacted with only your ads
Paid assisted: People interacted with both ads and organic Pins
Note: Conversion stats from people who interact with your ads include any downstream activity that occurs on your ads, known as earned metrics.
You can filter your data by:
You can choose whether to see your data on a graph or in a table. The graph lets you visually track how your Pinterest audience converted on the path to purchasing within your selected conversion window. The table lets you do the same in a different format. The highest metric in each column in the table will be highlighted green so you know which content type and attributed actions performed most successfully. Click on the top-right of your table to see your data on the graph or click the list icon on the top-right of your graph to see your data in a table.
Click the Content type tab above your graph or table to split your data by paid and organic conversions. Review Revenue, Page visits, Add to cart, Checkouts, Average order value or Purchasers to see how many conversions are being driven by paid unassisted content, paid assisted content and organic content.
For example, if paid assisted content is the largest category, this means both your ads and organic Pins are working together to drive conversions.
Click the Attributed action tab above your graph or table to split your data by impression, engagement and click.
Click the directional-chevron-down icon next to the drop-down menu below Performance over time to see metrics on the graph and click the plus-circle icon to compare two metrics on the graph:
The graph lets you compare different metrics over the same timeframe. For example, you can compare the number of organic checkouts to the paid assisted checkouts during the same timeframe.
You can also split any metric by attributed action, conversion content, claimed account, device, format or source by clicking the directional-chevron-down icon the directional chevron down icon next to Split by above the graph.
If you want to see total impressions, engagement, and audience metrics, go to
If you want to view ad specific metrics such as return on ad spend (ROAS) or cost per action (CPA), go to
See the top Pins that led to conversions. Click the directional-chevron-down icon next to the drop-down menu below Top converting Pins to sort this list by Checkouts, Page visits, Add to cart, Impressions, Pin clicks or Saves.
This gives you an idea of which top converting organic Pins you can promote to increase your conversions. Note: The top converting Pins table reflects the last Pin someone interacted with before purchasing, not the exact product someone purchased.
Conversion insights does not match with ads reporting because Conversion insights shows the total checkouts influenced by both your organic Pins and ads at business level, and not ad account level.
Adding up the conversion data in multiple ad accounts will not equal the Conversion insights data because:
Conversion insights data will not match third-party sources such as Google Analytics and Omniture as they cannot see people’s activity on Pinterest, like what users are seeing and how they’re engaging with your Pins and ads.
These platforms also default to a last-click model, which credits only the last source a user was on before making a purchase.
For example, someone might see and engage with your Pin or ad on Pinterest without buying anything. A week later, they might see your ad again on another publisher or search platform, leading to a site visit and conversion. In this case, the third-party sources assign 100% credit to the second publisher and do not take the first viewing or engagement of the Pin or ad on Pinterest into account.