Create a carousel

A carousel is a Pin with multiple images. Carousels are a great way to showcase different features of a product, advertise multiple products at once, or tell your brand story in chapters.

Users see the carousel in their home feed just like any other Pin. They can swipe through the different images - we call these cards - directly from the feed, or they can tap on the Carousel and swipe through each card and its corresponding site, essentially swiping through the different landing pages. When someone saves a Carousel, they save the entire Pin including all the cards within it.

Create a carousel

Anyone with a business account who is in an ad market can create a carousel. Note that to create one you’ll need to first create a carousel campaign, but you do not need to add billing information.

  1. On the home page of, navigate to “Ads” in the top left corner and click Create ad, or click the red     button.

  2. Choose an objective for your campaign.

  3. Give it a title and set a budget, or leave the field blank if you do not want to promote the carousel.

  4. Find the toggle button next to “Make this ad a carousel” and switch it to the right, then click Continue.

  5. Give your ad group a title, add the targeting details for your campaign, and set a bid if you’re promoting it.

  6. Choose a carousel that you’ve already created or select Create carousel.

  7. Upload between 2 and 5 images for your carousel in the order you would like them to show up; note that at this time only static images can be in a carousel, and the aspect ratio must be either 1:1 (square) or 2:3 (vertical). Click on the   on your image to edit the aspect ratio.

  8. Add a title and description; if you would like each card to have different text, toggle off “Apply Text to all,” or it will copy the title and description to every card.

  9. Input a destination URL - each card can link to the same or different webpage.

  10. Select a board for the carousel to live in by clicking on the board.

  11. Click Review Ad.

Note that if you do promote the carousel, the charges for impression of the Pin will be as one entity, not per swipe. Reporting will also represent the Pin as a single one and not reflect engagement with each card.

Create a carousel with Bulk Editor

  1. After navigating to bulk editor, click Download sample sheet.

  2. Enter ‘CAROUSEL’ as the creative type.

  3. Click Choose images and add 2-5 images for your carousel

  4. Fill out the required Carousel specific fields: image file name, title, description, organic Pin URL, and destination URL. Do not fill out promoted pin columns.

  5. Click Process.

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