Display shoppable products to people who are browsing on Pinterest. Select up to 16 product groups to feature at the top of your page in the Spotlight section, and up to 30 product groups in the Shop by category section in the Shop tab on your profile. You can customize how your product groups are displayed and preview your shop to see what it looks like to people on Pinterest.

If you have multiple feeds, people on Pinterest will see product groups from the feed relevant to their country and language. At the bottom of your Shop tab, there is a Just for you section specific to the person viewing your shop. They’ll see either recommendations based on their interests, your Most popular product group, or your All products product group.
Before you get started

Before a Shop tab can appear on your profile, you have to do the following:

  • Create a business account
  • Add a data source

    • Once you’ve completed these steps, select which product groups you want to feature in your Shop tab on your profile. Your All products product group will be created and featured automatically but you can create additional product groups if you like.

    Note: You'll see the Shop tab on your profile up to 48 hours after you've successfully added your data source.
    Feature product groups on your profile

    In addition to the All Products product group, which will be featured on your profile by default, you can select up to 16 product groups to feature in the Spotlight section and up to 30 product groups in the Shop by category section of your Shop tab.

  • Log in to your Pinterest business account
  • Click Shop below your business’s name on your profile
  • Click Edit shop at the top-right, above your products
  • Select whether you want to edit the Spotlight section or the Shop by category section
    • If you have multiple feeds for different regions, click  next to Viewing shop as: to select the feed you want to update
  • Click Select product groups, then select which product groups you want people on Pinterest to see in that section
    • To reorder the list of product groups, click next to Name or Type
  • Click Save
    • To change the order of your selected product groups, click and drag the icon to the left of your product groups
  • Click Save again

    • Alternatively, you can click  next to the product groups you want to feature in the product groups section of Catalogs.

    It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to feature product groups on your profile. You can see those instructions by tapping Web above.

    It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to feature product groups on your profile. You can see those instructions by tapping Web above.

    Remember that:

  • Duplicate images and out of stock products will not be displayed in your Shop tab but will show up when you’re editing product groups, or viewing the product catalog or product groups page
  • If you have a featured product group on your profile created from an inactive feed, it will still show up on your Shop tab until you remove it as a featured product group
  • You can select a maximum of 16 product groups to display in the Spotlight section across all feeds
  • You can select a maximum of 30 product groups to display in the Shop by category section for each feed
    •

    Edit your product group’s title, description and cover image.

    1. Log in to your Pinterest business account
    2. Click Shop below your business’s name on your profile
    3. Click Edit shop at the top-right, above your products
    4. Select whether you want to edit the Spotlight section or the Shop by category section
      • If you have multiple feeds for different regions, click  next to Viewing shop as: to select the feed you want to update
    5. Click  at the right of the product group you want to edit, then select Edit display 
    6. Edit your product group’s title or description
    7. Click  at the top-right corner of the current cover image
    8. Select Upload from computer to upload a new cover image
    9. Click Save

    Alternatively, you can edit your product group display in the Spotlight section by hovering your mouse over the product group you want to edit, then selecting . 

    If you’ve added additional feeds for different regions, you can see what your shop looks like to people on Pinterest in these regions. If you have only one feed, that will be the default display. Note: Currently, product details in this preview are shown for your account’s region or language. People viewing your shop will see prices and other details for their region and language.

    1. Log in to your Pinterest business account 
    2. Click Shop below your business’s name on your profile
    3. Click  next to Viewing shop as to select which locale to preview

    Display your shop on your profile or choose to hide it from your profile. If you have additional feeds for different regions, you can manage the visibility for each region. Hiding your shop in any region or language will not delete or affect your product feeds in Catalogs.

    1. Log in to your Pinterest business account 
    2. Click Shop below your business’s name on your profile
    3. Click  next to Viewing shop as
    4. Click Manage shop visibility
    5. Select regions in which you’d like your shop to appear and deselect regions in which you want your shop hidden
    6. Click Save
    7. Click Hide shop to confirm

    It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to edit your product group display. You can see those instructions by tapping Web above.

    It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to preview your shop. You can see those instructions by tapping Web above.

    It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to manage your shop's visibility. You can see those instructions by tapping Web above.

    It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to edit your product group display. You can see those instructions by tapping Web above.

    It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to preview your shop. You can see those instructions by tapping Web above.

    It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to manage your shop's visibility. You can see those instructions by tapping Web above.
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