Create a shop

If you have a business profile and you've created shopping Pins with Catalogs, you can feature your shoppable products on your profile.

Use Catalogs to set up and manage a Shop.

Create a Shop experience

  1. Upload a data source to Pinterest through Catalogs

  2. Filter your products to create product groups
    • Tip: Your product group name will be displayed on your Shop. Use a Pinner-friendly name that reflects the products in the product group.
  3. From the Product Groups view in Catalogs, click the star to feature up to 8 product groups

Keep in mind:

  • Pinners can see Shops across all platforms (web, iOS, Android)
  • You can have up to 8 featured Shops
  • Pinners can click into your Shop to browse products within a featured product group
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