Create and manage ads on mobile

Mobile ad tools let you create and manage ads using the Pinterest app on your phone or tablet. These tools include simplified targeting choices and a quicker ad creation process.

Create ads in the Pinterest app

  1. Open the Pinterest app and go to your profile.

  2. Tap Promote a Pin or, if you already have ads on Pinterest, tap See more.

  3. Tap Create new ad.

  4. Select the Pin you’d like to promote and select Promote Pin.

  5. Choose your targeting. Choose Automatic if you want Pinterest to identify the best audience based on your Pin. Select Custom if you want to target a specific  age, gender, location or interests.

  6. Tap Next to move on to the next step.

  7. Set the ad duration and daily budget. You can use the slider or type a number in the text box.

  8. Confirm or change your payment details, then tap Next. If you’re a new advertiser you’ll be prompted to accept our terms.

  9. Check to make sure everything looks right and confirm your destination URL.

  10. Click Publish ad. Your ad will enter our review queue. We’ll let you know when it’s reviewed, and whether it’s been approved.

Once your ad is approved, visit the ‘Ads’ section of your profile to view your reporting data. You can pause the campaign at any time or edit your budget, targeting information, name, and URL.

Edit ads in the Pinterest app

  1. Open the Pinterest app and go to your profile.

  2. Tap See more.

  3. Toggle between ‘Active’ or ‘Paused’ depending on which ads you want to see.

  4. Tap on the ad you’d like to edit.

  5. Edit your budget, targeting, ad name, and destination URL. You can also pause the ad.

If you want to edit more details than you see in the app, please use Ads Manager on your desktop computer instead of our mobile ad tools.  

View reporting

  1. Open the Pinterest app and go to your profile.

  2. Tap See more.

  3. You can see reporting from the last 30 days for spend, impressions, clicks, clickthrough rate (CTR), and saves.

  4. Click on an individual Pin to see its performance data. You can also toggle between active and paused ads.

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