To see a custom view of your metrics, there are two types of reports you can create: 

  • One-time custom reports: Create a one-time custom report if you have a specific use case and won’t need to reuse the same report later. You can run custom reports across one or multiple accounts.
  • Report templates: Create a report template to save custom reports that you use frequently. To easily re-run reports, you can schedule your report to run daily, weekly or monthly across one or multiple accounts, and automatically be emailed to you or anyone else.

    • Once you’ve created a report template or schedule, you can edit it in the custom reports page.
     
    Create and run a custom report

    Decide which type of custom report you'd like to run (one-time custom report, report template with no schedule or report template with a schedule). Then, create, run and schedule a custom report.
     

    This type of report will allow you to select which metrics you want to analyze, but won’t be saved for later.

    1. Log into your Pinterest business account
    2. Click Ads or click Export above the reporting table, then click Custom reports
    3. Click Create new report at the top-right of your screen
    4. Edit the fields in Report details
      • Under Template, make sure that Custom is selected from the dropdown
      • Add a Name for your report
      • Under Visibility select who you'd like to be able to see your report (Visible for me only: Only you will be able to see the template or Visible for ad account: Anyone with access to reporting for that ad account can see the template)
    5. Edit the fields in Scheduling and timeframe
      • Under Report frequency select One-time only
      • Select a Timeframe that you'd like to see reporting for
    6. Edit the fields in Data filters
      • Select from the predefined list, or add and save advanced filters to create a customized data view
    7. Edit the fields in Columns
      • Search for a column by name in the search bar
      • Find a column by clicking  to open a specific group
      • Remove a column by clicking  next to its name
      • Reorder columns using drag and drop under Selected columns
    8. Click Run report

    When you click Run report, you'll land on your custom reports page. To see if your report has successfully completed, check the All reports column on the right-side of the page. 

    This type of report allows you to select which metrics you want to analyze and save them in a template, but won’t be scheduled to run on a recurring basis. 

    1. Log into your Pinterest business account
    2. Click Ads or click Export above the reporting table, then click Custom reports
    3. Click Create new report at the top-right of your screen
    4. Edit the fields in Report details
      • Under Template, make sure that Custom is selected from the dropdown
      • Add a Name for your report
      • Under Visibility select who you'd like to be able to see your report (Visible for me only: Only you will be able to see the template or Visible for ad account: Anyone with access to reporting for that ad account can see the template)
    5. Edit the fields in Scheduling and timeframe
      • Under Report frequency select One-time only
      • Select a Timeframe that you'd like to see reporting for
    6. Edit the fields in Data filters
      • Select from the predefined list, or add and save advanced filters to create a customized data view
    7. Edit the fields in Columns
      • Search for a column by name in the search bar
      • Find a column by clicking  to open a specific group
      • Remove a column by clicking  next to its name
      • Reorder columns using drag and drop under Selected columns
    8. Click  next to Run report, then select Run & save

    When you click Run & save, you'll land on the custom reports page. To see your report template, check the Templates column on the left-side of the page. To see if your report has successfully completed, check the All reports column on the right-side of the page.

    This type of report allows you to select which metrics you want to analyze, save them in a template and schedule when you’d like the report to run and be emailed to you or anyone else. 

    Note that all reporting is in UTC, not in local time. This is also true for delivery of scheduled reports. Depending on your time zone, you may see your scheduled report run in the evening, when the new UTC day begins.

    1. Log into your Pinterest business account
    2. Click Ads or click Export above the reporting table, then click Custom reports
    3. Click Create new report at the top-right of your screen
    4. Edit the fields in Report details
      • Under Template, make sure that Custom is selected from the dropdown
      • Add a Name for your report
      • Under Visibility select who you'd like to be able to see your report (Visible for me only: Only you will be able to see the template or Visible for ad account: Anyone with access to reporting for that ad account can see the template)
    5. Edit the fields in Scheduling and timeframe
      • Under Report frequency, select if you want the report to run Daily, Weekly or Monthly (monthly reports will be delivered on the 1st of each month)
      • Select a Timeframe that you'd like to see reporting for
      • Under Send to, add the email address(es) you’d like the report to be automatically sent to
    6. Edit the fields in Data filters
      • Select from the predefined list, or add and save advanced filters to create a customized data view
    7. Edit the fields in Columns
      • Search for a column by name in the search bar
      • Find a column by clicking  to open a specific group
      • Remove a column by clicking  next to its name
      • Reorder columns using drag and drop under Selected columns
    8. Click Run & save

    When you click Run & save, you'll land on the custom reports page. To see your report template and its schedule, check the Templates column on the left-side of the page. Templates with a calendar icon have an associated schedule. To see if your report has successfully completed, check the All reports column on the right-side of the page.
    Edit a custom report

    Edit reporting templates and schedules after they’re set up. Learn how to edit an existing report template, edit an existing schedule, add a schedule to an existing report template, edit email recipients for an existing scheduled report template, or copy and update an existing report template.
    1. Log into your Pinterest business account
    2. Click Ads or click Export above the reporting table, then click Custom reports
    3. Under Templates, click on the template you want to edit or click Create new report and select the template you want to edit from the Template dropdown
    4. Edit your template
    5. Click  next to Run report, then select Run & save
    6. You’ll see a prompt asking if you’re sure you want to overwrite your template, click Save

    When you click Save, you'll land on the custom reports page. To see a list of your current report templates, look at the Templates column on the left-side of the page. To see if your report has successfully completed, check the All reports column on the right-side of the page. 

    Note that all reporting is in UTC, not in local time. This is also true for delivery of scheduled reports. Depending on your time zone, you may see your scheduled report run in the evening, when the new UTC day begins.

    1. Log into your Pinterest business account
    2. Click Ads or click Export above the reporting table, then click Custom reports
    3. Under Templates, hover over the template you want to update
    4. Click the calendar icon or click directly into the template
    5. Under Report frequency, select if you want the report to run Daily, Weekly or Monthly (monthly reports will be delivered on the 1st of each month)
    6. Click Save schedule to update your report

    When you click Save schedule, you'll land on the custom reports page. To see a list of your current report templates and schedules, look at the Templates column on the left-side of the page. Templates with a calendar icon have an associated schedule. 
    1. Log into your Pinterest business account
    2. Click Ads or click Export above the reporting table, then click Custom reports
    3. Under Templates, hover over the template you want to update
    4. Click the calendar icon or click directly into the template
    5. Under Send to, update the email address(es) you’d like the report to automatically be sent to
    6. Click Save schedule to update your report

    When you click Save schedule, you'll land on the custom reports page. To see a list of your current report templates and schedules, look at the Templates column on the left-side of the page. Templates with a calendar icon have an associated schedule. 
    1. Log into your Pinterest business account
    2. Click Ads or click Export above the reporting table, then click Custom reports
    3. Under Templates, click on the template you want to copy or click Create new report and select the template you want to copy from the Template dropdown
    4. Edit your template
    5. Click  next to Run report, then select Run & save as

    When you click Run & save as, you'll land on the custom reports page. To see a list of your current report templates, look at the Templates column on the left-side of the page. To see if your report has successfully completed, check the All reports column on the right-side of the page.
    Review a custom report

    Review your custom reports page to see all of your existing report templates, schedules, and in-progress and processed reports.
     

    The custom reports page is where you can view all of your report templates, schedules, and in-progress and processed reports.

    1. Log into your Pinterest business account
    2. Click Ads or click Export above the reporting table, then click Custom reports

    There are two main columns on the custom reports page: Templates and All reports.

    Under Templates you can:

    • See the report templates and schedules you’ve created
    • See who a report is visible to by hovering over 
    • Edit or copy a report template
    • Edit a schedule
    • Add a schedule to a report template
    • Add, edit or remove email recipients from a scheduled report template
    • Delete a template by clicking 

    Under All reports you can:

    • See the real-time status of reports you’ve created
    • Download a completed report
    • Cancel a report while it’s processing
    • Re-run a cancelled or failed report

    Reports are stored in your custom reports page under All reports for 3 days after creation. You can store a maximum of 30 reports at one time. Each user in your ad account can create a maximum of 20 templates. Note that any reports created from your reporting table won't be available in your custom reports page. Learn how to export reports from your reporting table.
     
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