Customize your reporting view

You can customize the table in your reporting dashboard to show what’s most important to you.

To view your reporting dashboard, navigate to ads.pinterest.com, hover over “Ads” in the top left corner and click Reporting. From here, you can customize how you’d like to view the performance of your ads, and filter through data in a variety of ways.

Filter by objective, status, and timeframe

From the reporting page, you can click the   next to “Objective & status” to view different campaign types. You can easily toggle between them, allowing you to quickly gather different sets of data.

After filtering by objective, you can select the campaign, ad group, and ad status you would like to view. You can also choose multiple statuses for each entity.

Customize the timeframe of data that you’re viewing by clicking the date range listed on the top row of the reporting dashboard.

Create a view based on spend or impression data

  1. Select Table Filters > New Filter.

  2. Select the way you’d like to organize your new filter: Entity, Column, and Comparator

    1. Entity: You can select campaign, ad groups, or ads

    2. Column: Spend or Impressions

    3. Comparator: Greater than or Less than

  3. Enter the spend or impression value you want to filter by in the "Value" field. For example, you may want to view data for campaign spend greater than $500, so you would enter 500.

  4. Once all the required fields are complete, click Apply filter.

Note that you cannot have multiple filters that use the same combination of entity, column, & comparator.  If this happens, click on the filter to edit the value and select Apply filter again.

View specific campaign components

On the top bar, you can click Campaign, Ad group, Ads, or Keywords to see how that entity is performing. On the left side of the data table, select the campaign you’d like to view. From there, you can explore the top bar components to view how the ad groups or ads are performing in the particular campaign, for instance how many link clicks a certain ad has recieved. You can see the number of entities selected by the indicator that appears in the filters section at the top of the page. Click on the indicator to see a list of your selections. To clear a filter, click on the “x” next to it.

Quick table edit

Tap the   at the top right of the reporting table to edit your report, save a view, or default to a reporting view you’ve created. Note that columns that are required, like name and ID, will be shown with grey checkboxes that cannot be deselected.

  • Click the > to expand a category and see or change which columns are selected. Click the < to return to the category view.

  • To create a new custom report, click Save for later then choose “Save as a new table” and enter a name in the “Name your custom table” field.

  • To edit an existing custom report, click Save for later then choose “Override an existing table” and select the report you’re editing in the ‘-Select existing table-’ dropdown field.

  • To set a default report, click Save for later then check the box next to “make this table your default.”

Pro tip: in your custom report, you can also drag and drop columns into your preferred order; this order will be saved as long as you’re using the same browser.

You can customize the table in your reporting dashboard to show what’s most important to you.

Customize using the table settings page

The ‘Table settings’ page is a comprehensive hub for creating a new custom report from scratch or using pre-selected columns based on your campaign objective. You can edit your custom report by selecting or deselecting additional columns and by reordering your column selections.

Create a new custom table

  1. Click the ☰ at the top left of your reporting view to open the filters drawer.

  2. Click Manage reporting preferences to open the Table settings page.

  3. Click + New custom table.

  4. Name your new table, then choose to start from scratch or from pre-selected columns based on your campaign objective. Alternatively, you can duplicate an existing table if you want to make a new table based on customizations you’ve created in the past.

  5. To set use the new table as your default, check the box next to “Set as default report.”

  6. Check the box next to “Save table to ad account” if your ad account is shared among users and you want everyone with reporting access to be able to use the custom table.

  7. Click Create new table

Edit a saved table

  1. Click the ☰ at the top left of your reporting view to open the filters drawer.

  2. Click Manage reporting preferences to open the Table settings page.

  3. Select the names of the previously saved table you would like to edit in the left panel.

  4. Select which columns you want to include in your custom table; you can use the search bar to narrow down the list and to easily see the column you want to select or deselect

  5. Order your selected columns by dragging and dropping your column selections into the desired order (if the columns are in gray text, they are required and can’t be reordered)

  6. Click Save changes

To permanently remove a custom view, open it from the table settings page and click on the Delete table button. You will not be able to reverse this action.

Still need help?
Contact us