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Campaigns are the highest level of the campaign structure and house ad groups and ads. To advertise on Pinterest, first you need to create a campaign. Once you’ve created a campaign, you can edit or duplicate it.

Note: If you’re running a campaign with the consideration objective, you can also set your budget at the campaign level.

Create a campaign

To run ads on Pinterest, create a campaign.

  1. Log in to your Pinterest business account
  2. Click the hamburger icon at the top-left of the page
  3. Under Ads, click Create campaign
  4. Click Manual Campaign, then Get Started
  5. Under Choose a campaign objective, select a goal
  6. Enter your Campaign details
  7. Click Continue to create your campaign and move on to creating your ad groups
Edit a campaign

Make adjustments to a campaign you’ve already created.

  1. Log in to your Pinterest business account
  2. Click the hamburger icon at the top-left of the page
  3. Under Ads, click Reporting
  4. In the reporting table, check the box next to the campaign you want to edit and click Edit above the reporting table
  5. Update your campaign information
  6. Click Save edits
Duplicate a campaign

Duplicate a campaign to copy and edit information from a campaign you’ve already created. Carousel and archived campaigns can’t be duplicated.

  1. Log in to your Pinterest business account
  2. Click the hamburger icon at the top-left of the page
  3. Under Ads, click Reporting
  4. In the reporting table, check the box next to the campaign you want to duplicate and click Duplicate above the reporting table
  5. Select how many copies you want to make, then click Duplicate
  6. Update your campaign information
  7. Click Review copies
  8. Click Create campaigns
Experiencing a problem?

If your campaign is missing any necessary information, errors will be highlighted in red in the left-side navigation. Click the highlighted topics to jump to that section and fix any existing errors. The information you enter will save as you move from step to step. If you exit the window before you click “Continue”, “Save edits” or “Create campaigns”, your work will be lost.

Next up

Once you’ve created, edited or duplicated a campaign, learn how to create and edit an ad group in a campaign.

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