Dynamic Retargeting

Dynamic retargeting will help you reach Pinners who have visited your site or have unpurchased items in their cart, by retargeting exact or similar products as they browse Pinterest.

There are four requirements needed to run Dynamic retargeting campaigns:

  • You have Catalogs active with your products.

  • You have placed the Pinterest tag on your website and are tracking the following conversion events: Checkout, Add to Cart, Page Visit.

  • Your events are passing back the product ID event data, and the product IDs being passed back are same as the product IDs in your Catalogs.

  • You meet the necessary number of Page Visit and Add to Cart events in the last 7 days.

If your campaign has stopped running after launch, check to make sure you still meet the above requirements.

If you do not meet the requirements, start by implementing the Pinterest Tag or leverage standard audience targeting.

Creating a Dynamic Retargeting campaign

Set up a Dynamic Retargeting campaign in Ads Manager

  1. Start by creating a campaign.

  2. Select Shopping catalogs for your campaign objective. If it's greyed out, you don't have Catalogs set up.

  3. Finish setting up your campaign then click Continue to set up your ad group.

  4. Under “Audience”, select Dynamic retargeting and set your lookback window.

  5. Select All or Browse as your placement. Dynamic Retargeting is currently not enabled for Search.

  6. Finish setting up your ad group then click Continue to create your Dynamic Retargeting ad group.

Set up a Dynamic Retargeting campaign in Bulk Editor

  1. Input all details as you would for a standard shopping campaign.

  2. Select All or Browse as your placement. Dynamic Retargeting is currently not enabled for Search.

  3. For the “Dynamic Retargeting Lookback” column, input your lookback window.

  4. Upload as you would a standard bulksheet.

Recommendations

Start broad and create a campaign with your default “All Products” product group. Break out additional campaigns/ad groups after launch to optimize and drive performance.

Select a longer lookback window for volume when you first set up the campaign to ensure you are able to get delivery, then optimize accordingly.

Launch with a higher bid to ensure delivery over other Shopping ads campaigns. Over time, the historical data is built and bidding optimizations can be made to drive performance.

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