Enable optional Enhanced match

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Enhanced Match is an optional addition to your Pinterest tag that matches conversion data with the person responsible for the conversion. Enhanced Match sends hashed emails to Pinterest to match site events when there’s no Pinterest cookie present. Enhanced Match also lets you track cross-device checkouts, which cannot be done otherwise. As a result, you can accurately see conversions reported in Ads Manager.

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What's the next step?

Verify the Pinterest tag to make sure everything is working correctly.

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