Expanded targeting

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Expanded targeting is an ad group setting that allows an ad to be automatically targeted to relevant searches. When this is on, it helps you automatically get your ads in front of people searching for topics that may be relevant to your brand and easily launch effective campaigns.

This setting can run on all Pinterest browse and search placements including:

  • Homefeed
  • Search
  • Related Pins

Note: Expanded targeting still respects whatever placement targeting options were chosen at the campaign level.

Use expanded targeting if you want to see improvements in:

  • Reach
  • Click through rates (CTRs)
  • Reduced spend
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