Expanded targeting

Expanded targeting is an ad group setting that enables an ad to be automatically targeted to relevant searches, powered by the Taste Graph. When this is on, it helps you automatically target your ads to people searching relevant topics, and easily launch effective campaigns. This setting can run on all placements, Browse and Search, meaning it can run on all surfaces: Homefeed, Search, and Related Pins. Expanded targeting still respects whatever Placement targeting options were chosen at the campaign level.

In general, we’ve seen campaigns better achieve scale when this setting is on. We’ve seen improvements in reach as well as CTRs and spend.

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