Expanded targeting uses signals from your ad to broaden your targeting and reach additional people on Pinterest who may be interested in or searching for relevant ideas.
For example, a snack company might target topics like “recipes” and “snacks” but not think of targeting “road trips”. Without the company selecting “road trips”, expanded targeting will put their ads in front of people interested in or searching for related ideas.
Note: Expanded targeting is switched on by default in Ads Manager, but you can switch it off at any time. With expanded targeting you can see improvements in reach, click through rates and total spend.
Learn how to
If you’re planning to use expanded targeting in addition to other types of targeting, you’ll want to consider how they’ll interact.
|Types of targeting||Expected behaviour||Reach impact|
|Expanded targeting only (no interests, keywords, or audiences)||Reach people using only visual and verbal signals from your ad.||Reduces potential reach.|
|Expanded targeting + some keywords and/or interests||Reach people who are interested or searching for a topic. Expanded targeting adds visual and verbal signals from the ad in addition to the selected interests and keywords.||Increases potential reach.|
|Expanded targeting + audiences||Reach people within an audience (customer list, site visitor, engagement, or actalike).||Reduces potential reach.|
|Expanded targeting + all interests||Reach any Pinner on the platform.||Increases potential reach.|
|No expanded targeting (also no interests, keywords, or audiences)||Reach any Pinner on the platform.||Increases potential reach.|
Once you launch your campaign, we’ll review it to make sure it follows our
If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in
If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our