Set up a free Pinterest business account to get access to analytics on your Pins and the ability to run ads. There are two ways to get a business account on Pinterest:

  • Create a new business account
  • Convert a personal account into a business account
  • Personal and business accounts on Pinterest are similar, but business accounts include features that are helpful to business owners and marketers. This includes access to the Pinterest Business Hub and Pinterest Analytics, where you can review analytics for your Pins

    Business accounts also give advertisers and merchants the ability to create Idea ads, video ads, carousels, collections ads, product catalogs and more. 

    Create a new business account

    Create a new business account that’s not connected to any other Pinterest accounts.

    To create a new business account, the email you use to sign up must not already be in use on an existing Pinterest account.

    If you're an employee or an agency partner creating a business account to access your company’s or client’s ad account, we recommend using your professional email and your own name rather than the name of your business. This helps the owner of the account identify and validate the people who have access to their account.

    Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

  • From the top-right of your screen, click Sign up
  • Click Create a business account
  • Enter your Email, Create a password and enter your Age
  • Click Create account
  • Fill out the fields to Build your profile, then click Next
  • Fill out the fields to Describe your business, then click Next
  • Select if you want to run ads, then click Next
  • Select where you'd like to start or click  the x icon  to go to your new Pinterest business account
  • At this time, you can only create a new business account from your desktop device. To continue creating your account, log into Pinterest from your desktop device.

    At this time, you can only create a new business account from your desktop device. To continue creating your account, log into Pinterest from your desktop device.

    Convert your personal account into a business account

    You can convert your personal account to a business account. Business accounts are public on Pinterest, so if your personal account is set to private, it must be switched to public in order to convert to a business account. Your Pins and followers will remain the same. You can switch back to a personal account at any time.

    If your personal account is linked to another Pinterest account, you’ll need to unlink your account before you can convert it to a business account.

    Note: It's no longer possible to link a personal account to a business account. If you previously linked your accounts, they’ll remain connected unless you unlink them.

    Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

  • Log into your personal Pinterest account
  • Click  the directional chevron down icon  at the top-right corner
  • Click Settings
  • Click Account management at the left of the screen
  • Find the Convert to a business account option, then click Convert account
  • Click Convert account
  • Fill out the fields to Build your profile, then click Next
  • Fill out the fields to Describe your business, then click Next
  • Select if you want to run ads, then click Next
  • Select where you’d like to start or click  the x icon to go to your converted Pinterest business account
  • Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

  • Open the Pinterest app and log into your personal Pinterest account
  • Tap your profile picture at the bottom-right corner
  • Tap the nut icon at the top-right corner
  • Tap Account management
  • Tap Convert to a business account
  • Tap Convert account
  • Enter your profile name, then tap Next
  • Enter your website URL and tap Next or tap Skip this step
  • Select from the list to describe your business, then tap Next
  • Select if you want to run ads, then tap Done
  • Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

  • Open the Pinterest app and log into your personal Pinterest account
  • Tap your profile picture at the bottom-right corner
  • Tap the nut icon at the top-right corner
  • Tap Account management
  • Tap Convert to a business account
  • Tap Convert account
  • Enter your profile name, then tap Next
  • Enter your website URL and tap Next or tap Skip this step
  • Select from the list to describe your business, then tap Next
  • Select if you want to run ads, then tap Done
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