Google tag manager and Pinterest tag

Implement base code

  1. Go to Google Tag Manager and click New Tag.

  2. Name your tag.

  3. Go into 'Tag configuration,' which is where the code goes.

  4. Click   and select Pinterest Tag under ‘More.’

  5. Enter your tag id, which can be found in the conversions page. You can also choose a variable to reuse for all your Pinterest tags.

  6. Click the brick and choose your website’s data layer variable for email or create a new one

  7. Go to the ‘Event to Fire’ drop down and choose "pagevisit", which stands in as the base code

  8. Go to “Triggering”

  9. Choose the trigger that will track every page of your site

  10. Click Save

 

Implement event code

  1. Go to Google Tag Manager and click New Tag.

  2. Name your tag.

  3. Go into 'Tag configuration,' which is where the code goes.

  4. Click   and select Pinterest Tag under ‘More.’

  5. Enter your tag id, which can be found in the conversions page. You can also choose a variable to reuse for all your Pinterest tags.

  6. Click the brick and choose your website’s data layer variable for email or create a new one

  7. Go to the ‘Event to Fire’ drop down and select the event that you would like to track on your website

  8. Depending on what you choose, optional inputs will appear. You can enter a static value or click the brick and choose the data layer variable for the relevant event data

  9. If you’d like, choose custom parameters for audience targeting

  10. Go to 'Triggering'

  11. Select the specific action or page where’d like your event to fire

  12. Click Save

 

To verify your tag and view reporting, download the Pinterest tag helper or view your event history. Check out Google's page on the tag manager for more information. 

 

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