An Idea Pin is an organic format that features multiple pages of video & image content, created natively on Pinterest to tell a story and inspire Pinners. When a business wants to scale this content beyond its followers, it can promote the content as an Idea ad to its target audience and then measure performance on our ad platform.
Idea ads are designed to tell a story that inspires your audience and encourages action. They can include a combination of images and videos as well as a destination URL and the ability to follow a business account.
Idea ads may be created and promoted by a business, or they may be created by a creator and promoted by a business via a paid partnership (Idea ad with paid partnership).
Note: Any drafts created in Ads Manager will be available in the
Brands cannot promote Idea Pins that include music or stickers. Attempting to promote these pins will result in an error message.
If the paid partnership is removed from an idea ad, the ad will be set to Archive in Ads Manager.
- Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP.
- Video: .MP4, .MOV, .M4V.
Idea ads with paid partnerships are ads that include creator produced content denoting a paid partnership between the creator and the business.
Creators can tag a business that sponsors them to create an Idea Pin with paid partnership. The business can then promote this Idea Pin to create an Idea ad with paid partnership.
Idea ads with paid partnerships can help to scale content beyond the creator’s following. As Pinners see and engage with an Idea ad with paid partnership, they’ll have the option to follow the creator, save the Pin and visit a destination URL provided by the business.
When the idea ad is published:
Before an advertiser can create an Idea ad, a creator must tag the advertiser as a business partner. Once the business has been tagged, they will be notified via email. The email will be sent to the email address associated with the account.
Once the paid partnership relationship has been established, the brand can promote the Idea pin with paid partnership via Ads Manager or the Ads API.
Eligible Idea Pins will show up under the Paid partnership tab on the ad selection page in Ads manager. Idea Pins that contain mentions and/or affiliate links are currently not eligible for promotion.
Advertisers can check and test their Idea ads with paid partnership through Pin preview.