Idea ads with paid partnerships aren't available in your country yet. Learn more
Overview

An Idea Pin is an organic format that features multiple pages of video & image content, created natively on Pinterest to tell a story and inspire Pinners. When a business wants to scale this content beyond its followers, it can promote the content as an Idea ad to its target audience and then measure performance on our ad platform. 

Idea ads are designed to tell a story that inspires your audience and encourages action. They can include a combination of images and videos as well as a destination URL and the ability to follow a business account. 

Idea ads may be created and promoted by a business, or they may be created by a creator and promoted by a business via a paid partnership (Idea ad with paid partnership).

Create Idea ads starting with Pin Builder on the Pinterest mobile app
  • Create and publish an Idea Pin on the Pinterest mobile app
  • Log into your Pinterest business account on desktop
  • Click Create in the top navigation menu, then select Create ad
  • Create your campaign in Ads Manager
  • Click Select Pins for your ad, filter by format type and select Idea. Select your Idea Pin
  • Add a Destination URL, Pin title, and preview the ad
  • Click Publish
  • Create Idea ads starting with Ads Manager on Desktop
  • Log into your Pinterest business account on desktop
  • Click Create in the top navigation menu, then click Create ad
  • Create your campaign
  • Select Create Idea Pin, follow the steps to create an Idea Pin.
  • Add a Destination URL, Pin title, and preview the ad
  • Click Publish
  • Note: Any drafts created in Ads Manager will be available in the Idea Pin Builder.

    Brands cannot promote Idea Pins that include music or stickers. Attempting to promote these pins will result in an error message.

    If the paid partnership is removed from an idea ad, the ad will be set to Archive in Ads Manager. 

    Idea ads product specs

    Design

  • Aspect ratio: The ads experience is rendered in a 9:16, but there are no restrictions for image or video.
  • File type: 
    • Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP.
    • Video: .MP4, .MOV, .M4V.
  • Text

  • Pin title: Up to 100 characters
  • Technical

  • Max file size: Android and iOS: 16mb recommended.
  • Video length: Videos should be between 1-60 seconds.
  • Resolution: For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio).
  • Idea ads with paid partnerships

    Idea ads with paid partnerships are ads that include creator produced content denoting a paid partnership between the creator and the business. 

    Creators can tag a business that sponsors them to create an Idea Pin with paid partnership. The business can then promote this Idea Pin to create an Idea ad with paid partnership. 

    Idea ads with paid partnerships can help to scale content beyond the creator’s following. As Pinners see and engage with an Idea ad with paid partnership, they’ll have the option to follow the creator, save the Pin and visit a destination URL provided by the business. 

    When the idea ad is published:

  • The ad will appear with a profile image of the creator.
  • A “Paid Partnership” label will be featured on the ad to disclose that a relationship exists between the creator and advertiser.
  • The ad will be shown on mobile to the creator’s followers and relevant Pinners.
  • Creating an Idea ad with paid partnership

    Before an advertiser can create an Idea ad, a creator must tag the advertiser as a business partner. Once the business has been tagged, they will be notified via email. The email will be sent to the email address associated with the account. 

    Learn more about approving paid partnerships.

    Once the paid partnership relationship has been established, the brand can promote the Idea pin with paid partnership via Ads Manager or the Ads API.

    Eligible Idea Pins will show up under the Paid partnership tab on the ad selection page in Ads manager. Idea Pins that contain mentions and/or affiliate links are currently not eligible for promotion.

    Learn how to create ads using Ads Manager.

    Advertisers can check and test their Idea ads with paid partnership through Pin preview.

    Learn how to create an ad preview.

    Branded Pin Management

    The Branded Pin management tool within Business hub allows advertisers to efficiently manage their paid partnership requests and more easily promote creator led content. The tool provides a centralized location to approve, decline and take action on paid partnership requests. 

    The Branded Pin management tool is available in all countries that allow Pinterest Ads. You can access the tool from a paid partnership request email, notification or through the widget in Business hub. Any advertiser that has been tagged in a paid partnership request at least once will see the widget in Business hub. 
     

     

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